Famous Brands Limited
(Incorporated in the Republic of South Africa)
(Registration number 1969/004875/06)
Share code: FBR
ISIN code: ZAE000053328
("Famous Brands" or "the Company")

Dealings in Famous Brands Shares by Share Scheme and Director

In compliance with paragraph 3.92 of the Listings Requirements of the JSE Limited, we hereby advise
the following dealings by the Famous Brands Share Incentive Scheme:

 Name of scheme:                                  Famous Brands Share Incentive Scheme 2015
 Nature of transaction:                           On-market purchase of ordinary shares in Famous
                                                  Brands for delivery to nominated participants
 Date of transaction:                             12 November 2024
 Class of securities:                             Famous Brands Ordinary Shares
 Number of securities:                            836
 Price per share:                                 R64.63
 Value of transaction:                           R54,030.68
 Nature of interest:                             Direct beneficial

In compliance with sections 3.63 to 3.74 of the Listings Requirements of the JSE Limited, Famous
Brands shareholders are advised of the following dealings by a Famous Brands director:

 Director:                                        N Shiluvana
 Company:                                         Famous Brands
 Date of transaction:                             8 November 2024
 Nature of transaction:                           Off market receipt of Retention Shares awarded in 2021
                                                  in terms of the Famous Brands Share Incentive Scheme,
                                                  following the automatic vesting
 Class of securities:                             Famous Brands ordinary shares
 Number of securities:                            665
 Exercise Price per share:                        R62.77
 Value of transaction:                            R41,742.05
 Nature of interest:                              Direct beneficial

 Director:                                        N Shiluvana
 Company:                                         Famous Brands
 Date of transaction:                             12 November 2024
 Nature of transaction:                           On-market sale of Famous Brands ordinary shares to
                                                  meet income tax obligations following the above vesting
 Class of securities:                             Famous Brands ordinary shares
 Number of securities:                            296
 Price per share:                                 R64.18
 Value of transaction:                            R 18,997.28
 Nature of interest:                              Direct beneficial

 Director:                                        N Shiluvana
 Company:                                         Famous Brands
 Date of transaction:                             8 November 2024
 Nature of transaction:                            Off market receipt of Share Appreciation Rights shares
                                                   awarded Nov 2021 at a strike price of R61.16 in terms of
                                                   the Famous Brands Share Incentive Scheme, following
                                                   the automatic vesting
 Class of securities:                              Famous Brands ordinary shares
 Number of securities:                             171.00
 Exercise price per share:                         R62.77
 Value of transaction:                             R10,733.67
 Nature of interest:                               Direct beneficial

 Director:                                         N Shiluvana
 Company:                                          Famous Brands
 Date of transaction:                              12 November 2024
 Nature of transaction:                            On-market sale of Famous Brands ordinary shares to
                                                   meet income tax obligations following the above vesting
 Class of securities:                              Famous Brands ordinary shares
 Number of securities:                             78
 Price per share:                                  R64.18
 Value of transaction:                             R5006.04
 Nature of interest:                               Direct beneficial

Clearance to deal was received in terms of paragraph 3.66 of the JSE Limited Listings Requirements.

Midrand
14 November 2024

Sponsor and Corporate Broker
The Standard Bank of South Africa Limited