SEATTLE, Jan. 11, 2021 /PRNewswire/ -- Roses and chocolates might be traded in for a bath bomb and Vitamin-C serum this Valentine's Day. A new survey from online retailer Zulily, reveals how couples are expressing and feeling the love in new ways amid the pandemic.
It's no surprise, since 55 percent of moms say they've spent too much time with their partner in the last year, that moms are looking for the gift of "me time" this Valentine's Day. But, they are also seeing hearts in new moments at home with their significant other. Moments and simple gestures like trivia nights, making the bed and even co-producing videos for TikTok have emerged as new signs of love amid the pandemic. Moms also rank date night (59 percent), individual passions (55 percent), shared interests (56 percent) and "me time" (49 percent) as all important to a successful relationship.
"We know that moms are the heroes of their homes. And, this year the 'new normal' has been working virtually, co-teaching their kids, pet wrangling, and trying to be one's best self, all under the same roof with their partner for nearly an entire year. In a year where balancing life's demands has become even more challenging, we've sought to understand how moms have adapted and what's driving the way they celebrate and express love," said Megan Marshall, Zulily's director of brand marketing. "What we learned is that while moms may want a little more time to themselves to unwind, they also want to make the time with their partners more meaningful. Finding joy in the moment, whether it's with a significant other, their children, or other women in their lives, is something worth celebrating this Valentine's Day."
Top findings from Zulily's new nationwide survey of moms include:
Moms want the gift of "me time" this Valentine's DayMoms need a reboot and are looking to their partners for the gift of self-care and time to reenergize.
Putting the "quality" back in "quality time" Moms also want more true quality time with their partner, but the definition of quality time looks a little different in light of the pandemic.
The New Love LanguagesAs a result of the ongoing pandemic, moms want to feel the love in new ways. Thirty-five percent of moms say their love language has changed since the start of the pandemic, with five new languages discovered:
At the same time, some old love languages are here to stay:
To help celebrate this new normal of love, Zulily's "Guide to Love's New Normal" features more insights, tips and gift giving inspiration for the women in your life this Valentine's Day. To learn more, visit The Find by Zulily.
MethodologySurvey conducted by OnePoll for Zulily with a sample of 1,006 U.S. mothers with children under 18 in December 2020.
About Zulily, LLC Zulily, LLC is an online retailer that launches a new store on its mobile apps and website every day. By creating an immersive and entertaining shopping experience featuring hundreds of sales and thousands of products at great prices, Zulily invites shoppers around the world to discover a wide assortment of curated products for themselves, their families, and their homes. Zulily's wide variety of merchandise spans: size-inclusive women's, men's & kid's apparel, accessories, and footwear; toys for every age and stage; beauty & wellness; and items for the home. Unique products from up-and-coming brands are featured alongside favorites from household names, giving customers something new to discover every day, delivered on a fun mobile shopping experience that sparks inspiration. Zulily launched in 2010 and is headquartered in Seattle with locations in Nevada, Ohio, Pennsylvania and China. For more information visit zulily.com.
Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB), which includes QVC, HSN, Zulily and the Cornerstone brands (collectively, "Qurate Retail Group"), as well as other minority interests and green energy investments. Qurate Retail Group believes in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores. In addition to being #1 in video commerce, Qurate Retail Group is among the top 10 ecommerce retailers in North America (according to Internet Retailer) and is a leader in mobile commerce and social commerce. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.
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SOURCE Zulily