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Partnership Brings the Conversation on Midlife Women’s Health From Cities to Small Towns With Trusted Neighborhood Retailer
PORTLAND, Ore.--(BUSINESS WIRE)-- Wile, a hormonal wellness brand for women 40+, announced today it will debut four of its capsule skus in Walgreens this month. Established in 2021, Wile offers clinically backed supplements made with unique herbal and plant formulas, created in partnership with naturopathic doctors and research scientists.
Headquartered in Portland, OR, Wile is led by co-founders Gwen Floyd, Corey Scholibo, and Julie Kucinski alongside actress and activist Judy Greer. “As a brand focused on women’s health, the drug channel was always part of our plan,” said CEO Gwen Floyd. “There are 30+ million midlife women who are often overlooked and inclusion and visibility are critical. Most women still get healthcare at their local pharmacy. Walgreens are everywhere, from rural areas to city neighborhoods.”
Focused on hormonal health and stress, Wile is the first brand to take a holistic approach to perimenopause. “This category and conversation are just beginning, so of course women have questions. Walgreens is a place she trusts for real answers,” said CMO Julie Kucinski.
Wile’s supplements can be mixed and matched for overall hormonal health and its many unpredictable symptoms. That includes stress, which impacts “aging,” health and perimenopause. “We had built this partnership prior to our launch,” said COO Corey Scholibo. “The traditional roll out strategies for brands have changed and being omnichannel has never been more important.”
The Wile rollout at Walgreens includes the four daily herbal supplement capsules ($39.99 retail).
All work together or can be taken alone to balance hormones and target common issues. The extended Wile line includes herbal tinctures and functional drink mixes.
About WalgreensWalgreens (www.walgreens.com) is included in the United States segment of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail leader serving millions of customers and patients every day, with a 170-year heritage of caring for communities. As America’s most loved pharmacy, health and beauty company, Walgreens purpose is to champion the health and well-being of every community in America. Operating nearly 9,000 retail locations across America, Puerto Rico and the U.S. Virgin Islands, Walgreens is proud to be a neighborhood health destination serving approximately 9 million customers each day. Walgreens pharmacists play a critical role in the U.S. healthcare system by providing a wide range of pharmacy and healthcare services. To best meet the needs of customers and patients, Walgreens offers a true omnichannel experience, with fully integrated physical and digital platforms, supported by the latest technology to deliver high-quality products and services in local communities nationwide.
About Wile Wile, a plant-powered naturopathic wellness brand for perimenopause and midlife, is shifting hormonal stigmas while looking at women and formulations holistically. Demystifying and embracing the hormonal powers and hidden complexities of grown women from the inside, Wile is founded and formulated by women. Using naturopathic and traditional Chinese medicine, Wile’s supplement capsules, tinctures and functional drinks are clinically backed to help grown women 40ish to 60ish feel their best. The products are 100% natural, vegan and gluten-free. To learn more about Wile, please visit Wilewomen.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20220608005355/en/
MEDIA Jennifer Bett CommunicationsEmily Tschirhart, wile@jbc-pr.com
Source: Wile
