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Published: 2022-02-16 07:05:32 ET
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EX-99.1 2 crox123121earningsreleasea.htm EX-99.1 Document

Exhibit 99.1
 
earningsrelease_imagea.gif
 
Investor Contact:Cori Lin, Crocs, Inc.
(303) 848-5053
clin@crocs.com
PR Contact:Melissa Layton, Crocs, Inc.
(303) 848-7885
mlayton@crocs.com

Crocs, Inc. Reports Record Annual Revenues of $2.3 Billion, Growing 67% Over 2020
Full Year Operating Margins Increased to 30%
2022 Guidance Reaffirmed
____________________
 
BROOMFIELD, COLORADO — February 16, 2022 — Crocs, Inc. (NASDAQ: CROX) a world leader in innovative casual footwear for women, men, and children, today announced its fourth quarter and full year 2021 financial results.
 
“A strong 2021 holiday season completed a very successful year for our brand. We achieved incredible results with record revenues of $2.3 billion, 67% revenue growth and industry-leading 30% operating margin,” said Andrew Rees, Chief Executive Officer. "Our fourth straight year of revenue growth was fueled by continued strong consumer demand for the Crocs brand globally. We are excited about our sustainable growth trajectory for both the Crocs and HEYDUDE brands and are confident in our plan to grow to $6 billion in revenues by 2026.”

Amounts referred to as “Adjusted” or “Non-GAAP” are Non-GAAP measures and include adjustments that are described under the heading “Reconciliation of GAAP Measures to Non-GAAP Measures.” A reconciliation of these amounts to their GAAP counterparts are contained in the schedules below.

Fourth Quarter 2021 Operating Results 
Revenues were $586.6 million, an increase of 42.6% from the same period last year, or 43.5% on a constant currency basis. Direct-to-consumer (“DTC”), which includes retail and e-commerce, revenues grew 44.5% and wholesale revenues grew 40.3%.
Gross margin of 63.4% and adjusted gross margin of 63.7% both increased 770 basis points compared to the same period last year.
Selling, general and administrative expenses (“SG&A”) of $212.0 million increased from $164.5 million in the same period last year and as a percent of revenues improved by 390 basis points to 36.1%. Adjusted SG&A was relatively flat compared to prior year at 35.1% of revenues.
Income from operations increased 147.5% to $160.0 million and operating margin rose to 27.3% from 15.7% for the same period last year. Adjusted income from operations rose 93.1% to $168.1 million and adjusted operating margin was 28.6% compared to 21.1% for the same period last year.
Diluted earnings per share were $2.57 compared to $2.69 for the same period last year due to a lower tax benefit. Adjusted diluted earnings per share doubled to $2.15 compared to $1.06 for the same period last year.

2021 Operating Results
Record revenues of $2,313.4 million increased 66.9%, or 65.2% on a constant currency basis, over 2020.
Gross margin of 61.4% increased 730 basis points compared to 54.1% last year. Adjusted gross margin of 61.6% rose 700 basis points from last year.

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SG&A expenses of $737.2 million increased from $535.8 million last year and as a percent of revenues improved by 680 basis points to 31.9%. Adjusted SG&A improved to 31.6% of revenues versus 35.6% for the same period last year.
Income from operations increased 219.0% to $683.1 million from $214.1 million last year. Operating margin rose 1,410 basis points to 29.5%. Adjusted income from operations increased 164.8% to $695.3 million and adjusted operating margin was 30.1% compared to 18.9% last year.
Diluted earnings per share increased 149.8% to $11.39 per share. Adjusted diluted earnings per share more than doubled to $8.32.

2021 Geographic Summary
Americas: Revenues of $1,607.0 million increased 85.9% on a constant currency basis.
Asia Pacific: Revenues of $350.2 million increased 21.5% on a constant currency basis.
Europe, Middle East, and Africa (“EMEA”): Revenues of $356.2 million increased 41.7% on a constant currency basis.

2021 Channel Summary
DTC: Revenues of $1,139.3 million increased 64.4% compared to $693.0 million last year.
Wholesale: Revenues of $1,174.1 million increased 69.4% compared to $692.9 million last year.
Digital sales, which includes sales through our company-owned websites, third party marketplaces, and e-tailers, grew 47.6% in 2021 with double-digit growth in all regions to represent 36.7% of revenues.

Balance Sheet and Cash Flow
Cash and cash equivalents were $213.2 million as of December 31, 2021, up from $135.8 million as of December 31, 2020.
Inventories increased to $213.5 million as of December 31, 2021 compared to $175.1 million as of December 31, 2020.
Cash provided by operating activities rose 112.5% to $567.2 million during 2021 compared to $266.9 million during 2020.
Capital expenditures were $55.9 million during 2021 compared to $42.0 million during 2020.
Borrowings at December 31, 2021 were $771.4 million. Our liquidity position remains strong with $414.7 million in available borrowing capacity.

Share Repurchase Activity
During 2021, we spent $1.0 billion to repurchase 8.2 million shares of our common stock, including the impact of the Accelerated Share Repurchase share delivery in January 2021. At year end, $1.1 billion of share repurchase authorization remained available for future repurchases. In the immediate term, we plan to prioritize repayments of debt, including debt incurred to finance a portion of the HEYDUDE acquisition, and thus have suspended our share repurchase program until such time that our gross leverage is under 2.0x. We do not expect this to occur in 2022.

HEYDUDE Acquisition
The transaction is expected to close in February 2022, subject to customary closing conditions. As previously announced, the acquisition will be funded by $2.05 billion in cash and 2,852,280 shares issued to one of the sellers based on the average of the daily volume-weighted average price of our stock for the 20 days immediately prior to the signing date of December 22, 2021. To fund the cash consideration, we have secured commitments for and expect to enter into a $2.0 billion Term Loan B Facility. We also expect to borrow $50.0 million under our existing Senior Revolving Credit Facility as well as exercise the accordion provision on the Revolving Credit Agreement to increase the borrowing capacity thereunder by $100.0 million.

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Financial Outlook
First Quarter 2022
With respect to the first quarter of 2022, we expect:
Revenues to be approximately $605 to $630 million, implying approximately 31% to 37% growth compared to first quarter 2021 revenues of $460.1 million. This assumes the HEYDUDE acquisition closes in February 2022.
Excluding HEYDUDE, we expect Crocs brand revenues of $520 to $535 million, which implies organic growth of approximately 13% to 16%.
Adjusted operating margin of approximately 22% including a roughly $30 million impact from air freight.
Non-GAAP adjustments of $30 million in SG&A costs, primarily associated with the HEYDUDE acquisition, and an additional $40 million of non-cash costs in cost of sales, primarily related to the write up of HEYDUDE inventory costs to fair market value at the close of the acquisition.

Full Year 2022
With respect to 2022, we expect:
Revenue growth for the Crocs brand, excluding HEYDUDE, to exceed 20% compared to 2021.
Revenues for HEYDUDE to be approximately $700 to $750 million, including the period of time prior to the closing of the acquisition, and $620 to $670 million on a reported basis.
Gross margin to include an incremental $75 million of air freight in the first half of 2022.
Adjusted operating margin to be approximately 26%.
Non-GAAP adjustments of $60 million in SG&A costs, primarily associated with the HEYDUDE acquisition, and an additional $75 million of non-cash costs in cost of sales, primarily related to the write up of HEYDUDE inventory costs to fair market value at the close of acquisition.
Combined GAAP tax rate of approximately 25% and Non-GAAP effective tax rate of approximately 22%.
Adjusted diluted earnings per share of $9.70 to $10.25.
Capital expenditures of approximately $170 to $200 million, primarily for supply chain investments to support growth.

Conference Call Information:
A conference call to discuss fourth quarter and full year 2021 results is scheduled for today, February 16, 2022, at 8:30 am ET. To receive conference call details, please register at the Investor Relations section of the Crocs website, investors.crocs.com. The webcast will also be available live and on replay through February 16, 2023 at this site.

About Crocs, Inc.:
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear for women, men, and children, combining comfort and style with a value that consumers know and love. The vast majority of shoes within Crocs’ collection contains Croslite™ material, a proprietary, molded footwear technology, delivering extraordinary comfort with each step.

In 2022, Crocs declares that expressing yourself and being comfortable are not mutually exclusive. To learn more about Crocs or our global Come As You Are™ campaign, please visit www.crocs.com or follow @Crocs on Facebook, Instagram and Twitter.

Forward Looking Statements:
This press release includes estimates, projections, and statements relating to our plans, commitments, objectives, and expectations that are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934.

These statements include, but are not limited to, statements regarding the anticipated consummation of the acquisition of HEYDUDE and the timing and benefits thereof, Crocs' strategy, plans, objectives, expectations (financial or otherwise) and intentions, future financial results and growth potential, statements regarding full year and first quarter 2022 financial outlook and future profitability, cash flows, and brand strength, anticipated product portfolio and our ability to create and deliver shareholder value. These statements involve known and unknown risks, uncertainties and other factors, which may cause our
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actual results, performance or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: risks related to Crocs' ability to complete the HEYDUDE transaction on the proposed terms and schedule or at all; risks associated with acquisitions, such as the risk that the business will not be integrated successfully, that such integration may be more difficult, time-consuming, or costly than expected or that the expected benefits of the transaction will not occur; risks related to future opportunities and plans for HEYDUDE and its products, including uncertainty of the expected financial performance of HEYDUDE and its products; the COVID-19 pandemic and related government, private sector, and individual consumer responsive actions; current global financial conditions, including economic impacts resulting from the COVID-19 pandemic; the effect of competition in our industry; our ability to effectively manage our future growth or declines in revenues; changing consumer preferences; our ability to maintain and expand revenues and gross margin; our ability to accurately forecast consumer demand for our products; our ability to successfully implement our strategic plans; our ability to develop and sell new products; our ability to obtain and protect intellectual property rights; the effect of potential adverse currency exchange rate fluctuations and other international operating risks and other factors described in our most recent Annual Report on Form 10-K under the heading "Risk Factors" and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission.

All information in this document speaks as of February 16, 2022. We do not undertake any obligation to update publicly any forward-looking statements, whether as a result of the receipt of new information, future events, or otherwise, except as required by applicable law.

Category:Investors
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CROCS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
(in thousands, except per share data)

Three Months Ended December 31,Year Ended
December 31,
2021202020212020
Revenues$586,626 $411,506 $2,313,416 $1,385,951 
Cost of sales214,602 182,422 893,196 636,003 
Gross profit372,024 229,084 1,420,220 749,948 
Selling, general and administrative expenses212,036 164,453 737,156 535,824 
Income from operations159,988 64,631 683,064 214,124 
Foreign currency income (loss), net
(56)306 (140)(1,128)
Interest income62 26 775 215 
Interest expense(8,817)(1,149)(21,647)(6,742)
Other income (loss), net
1,782 (391)1,797 510 
Income before income taxes152,959 63,423 663,849 206,979 
Income benefit(1,894)(119,907)(61,845)(105,882)
Net income$154,853 $183,330 $725,694 $312,861 
Net income per common share:
Basic$2.63 $2.75 $11.62 $4.64 
Diluted$2.57 $2.69 $11.39 $4.56 
Weighted average common shares outstanding:
Basic58,847 66,729 62,464 67,386 
Diluted60,138 68,054 63,718 68,544 
Gross margin63.4 %55.7 %61.4 %54.1 %
Operating margin27.3 %15.7 %29.5 %15.4 %
Selling, general and administrative expenses as a percentage of revenues
36.1 %40.0 %31.9 %38.7 %


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CROCS, INC. AND SUBSIDIARIES
EARNINGS PER SHARE
(in thousands, except per share data)
 
Three Months Ended December 31, Year Ended
December 31,
2021202020212020
Numerator:
Net income$154,853 $183,330 $725,694 $312,861 
Denominator:  
Weighted average common shares outstanding - basic58,847 66,729 62,464 67,386 
Plus: Dilutive effect of stock options and unvested restricted stock units1,291 1,325 1,254 1,158 
Weighted average common shares outstanding - diluted
60,138 68,054 63,718 68,544 
Net income per common share:
Basic$2.63 $2.75 $11.62 $4.64 
Diluted$2.57 $2.69 $11.39 $4.56 
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CROCS, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(in thousands, except share and par value amounts)
 
December 31,
20212020
ASSETS  
Current assets:  
Cash and cash equivalents$213,197 $135,802 
Restricted cash — current65 1,542 
Accounts receivable, net of allowances of $20,715 and $21,093, respectively182,629 149,847 
Inventories213,520 175,121 
Income taxes receivable22,301 1,857 
Other receivables12,252 10,816 
Prepaid expenses and other assets22,605 17,856 
Total current assets666,569 492,841 
Property and equipment, net108,398 57,467 
Intangible assets, net28,802 37,636 
Goodwill1,600 1,719 
Deferred tax assets, net567,201 350,784 
Restricted cash3,663 1,929 
Right-of-use assets160,768 167,421 
Other assets8,067 8,926 
Total assets$1,545,068 $1,118,723 
LIABILITIES AND STOCKHOLDERS’ EQUITY  
Current liabilities:  
Accounts payable$162,145 $112,778 
Accrued expenses and other liabilities166,887 126,704 
Income taxes payable16,279 5,038 
Current operating lease liabilities42,932 47,064 
Total current liabilities388,243 291,584 
Long-term income taxes payable219,744 205,974 
Long-term borrowings771,390 180,000 
Long-term operating lease liabilities149,237 146,401 
Other liabilities2,372 4,131 
Total liabilities1,530,986 828,090 
Commitments and contingencies
Stockholders’ equity:
Common stock, par value $0.001 per share, 105.9 million and 105.0 million issued, 58.3 million and 65.9 million shares outstanding, respectively106 105 
Treasury stock, at cost, 47.6 million and 39.1 million shares, respectively(1,684,262)(688,849)
Additional paid-in capital496,036 482,385 
Retained earnings1,279,040 553,346 
Accumulated other comprehensive loss(76,838)(56,354)
Total stockholders’ equity14,082 290,633 
Total liabilities and stockholders’ equity$1,545,068 $1,118,723 
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CROCS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)
Year Ended December 31,
 20212020
Cash flows from operating activities:  
Net income$725,694 $312,861 
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization31,976 27,619 
Operating lease cost58,283 61,583 
Inventory donations1,264 8,994 
Provision (recovery) for doubtful accounts, net(2,629)5,779 
Share-based compensation38,122 16,361 
Asset impairments— 21,071 
Deferred taxes(241,283)(325,061)
Other non-cash items264 5,307 
Changes in operating assets and liabilities: 
Accounts receivable, net of allowances(35,063)(47,045)
Inventories(43,063)(13,462)
Prepaid expenses and other assets(6,212)5,007 
Accounts payable34,868 23,229 
Accrued expenses and other liabilities38,448 22,358 
Right-of-use assets and operating lease liabilities(52,752)(61,178)
Income taxes19,248 203,479 
Cash provided by operating activities567,165 266,902 
Cash flows from investing activities:  
Purchases of property, equipment, and software(55,916)(42,033)
Proceeds from disposal of property and equipment463 
Other(15)(192)
Cash used in investing activities(55,925)(41,762)
Cash flows from financing activities:
  
Proceeds from notes issuance700,000 — 
Proceeds from bank borrowings390,000 210,000 
Repayments of bank borrowings(485,000)(235,000)
Deferred debt issuance costs(14,755)(518)
Dividends — Series A convertible preferred stock— — 
Repurchases of common stock(1,000,000)(170,832)
Repurchases of common stock for tax withholding(20,119)(3,060)
Other236 1,372 
Cash used in financing activities(429,638)(198,038)
Effect of exchange rate changes on cash, cash equivalents, and restricted cash(3,950)126 
Net change in cash, cash equivalents, and restricted cash77,652 27,228 
Cash, cash equivalents, and restricted cash — beginning of year139,273 112,045 
Cash, cash equivalents, and restricted cash — end of year$216,925 $139,273 
Cash paid for interest$10,210 $6,658 
Cash paid for income taxes159,680 20,816 
Accrued purchases of property, equipment, and software15,831 4,222 
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CROCS, INC. AND SUBSIDIARIES
RECONCILIATION OF GAAP MEASURES TO NON-GAAP MEASURES
 
In addition to financial measures presented on the basis of accounting principles generally accepted in the United States of America (“GAAP”), we present “Non-GAAP cost of sales,” “Non-GAAP gross profit,” “Non-GAAP gross margin,” “Non-GAAP selling, general, and administrative expenses,” “Non-GAAP income from operations and operating margin,” “Non-GAAP income tax expense (benefit) and effective tax rate,” “Non-GAAP net income,” “Non-GAAP weighted average common shares outstanding - basic and diluted,” and “Non-GAAP basic and diluted net income per common share,” which are non-GAAP financial measures. We also present future period guidance for “Non-GAAP adjusted operating margin” and “Non-GAAP effective tax rate.” Non-GAAP results and guidance exclude the impact of items that management believes affect the comparability or underlying business trends in our consolidated financial statements for the periods presented.

We also present certain information related to our current period results of operations through “constant currency,” which is a non-GAAP financial measure and should be viewed as a supplement to our results of operations and presentation of reportable segments under GAAP. Constant currency represents current period results that have been retranslated using exchange rates used in the prior year comparative period. We believe the use of constant currency enhances the visibility of the underlying business trends excluding the impact of foreign currency exchange rate fluctuations.

We use non-GAAP results to assist in comparing business trends from period to period on a consistent basis in communications with the board of directors, stockholders, analysts, and investors concerning our financial performance. We believe that these non-GAAP measures are useful to investors and other users of our consolidated financial statements as an additional tool for evaluating operating performance and trends. For the three months and year ended December 31, 2021, we believe it is helpful to evaluate our results excluding the impacts of various adjustments relating to special or nonrecurring items. Investors should not consider these non-GAAP measures in isolation from, or as a substitute for, financial information prepared in accordance with GAAP.

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CROCS, INC. AND SUBSIDIARIES
RECONCILIATION OF GAAP MEASURES TO NON-GAAP MEASURES

Non-GAAP cost of sales, gross profit, and gross margin reconciliation:
Three Months Ended December 31,Year Ended
December 31,
2021202020212020
(in thousands)
GAAP revenues$586,626 $411,506 $2,313,416 $1,385,951 
GAAP cost of sales$214,602 $182,422 $893,196 $636,003 
New distribution centers (1)
(1,705)(1,550)(5,836)(4,186)
COVID-19 inventory write-off (2)
— — — (2,396)
Other— — — (119)
Total adjustments(1,705)(1,550)(5,836)(6,701)
Non-GAAP cost of sales
$212,897 $180,872 $887,360 $629,302 
GAAP gross profit$372,024 $229,084 $1,420,220 $749,948 
GAAP gross margin63.4 %55.7 %61.4 %54.1 %
Non-GAAP gross profit$373,729 $230,634 $1,426,056 $756,649 
Non-GAAP gross margin63.7 %56.0 %61.6 %54.6 %
(1) Represents expenses, including expansion costs, related to our distribution centers in Dayton, Ohio and Dordrecht, the Netherlands and initial costs for our new third-party operated distribution center in Chiba, Japan.
(2) Represents an inventory write-off in our Asia Pacific segment associated with the impact of COVID-19.

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Non-GAAP selling, general and administrative expenses reconciliation:
Three Months Ended December 31,Year Ended
December 31,
2021202020212020
(in thousands)
GAAP revenues$586,626 $411,506 $2,313,416 $1,385,951 
GAAP selling, general and administrative expenses$212,036 $164,453 $737,156 $535,824 
HEYDUDE acquisition costs(6,362)— (6,362)— 
Asset impairments (1)
— (21,071)— (21,071)
Donations of inventory— 70 — (9,900)
COVID-19 impact of bad debt expense (2)
— 315 — (4,118)
COVID-19 severance costs— — — (2,403)
Duplicate headquarters rent (3)
— (154)— (1,274)
Other COVID-19 costs (4)
— (18)— (845)
Other (5)
— — (2,125)
Total adjustments(6,362)(20,850)(6,362)(41,736)
Non-GAAP selling, general and administrative expenses (6)
$205,674 $143,603 $730,794 $494,088 
GAAP selling, general and administrative expenses as a percent of revenues36.1 %40.0 %31.9 %38.7 %
Non-GAAP selling, general and administrative expenses as a percent of revenues35.1 %34.9 %31.6 %35.6 %
(1) Represents impairments to our long-lived assets for a retail store in New York City and for our former corporate headquarters in Niwot, Colorado.
(2) Represents bad debt expense associated with the impact of COVID-19 on wholesale partners in our Asia Pacific and Americas segments.
(3) Represents ongoing duplicate rent costs associated with our move to our new headquarters in Broomfield, Colorado, while we conclude the lease for our former headquarters.
(4) Represents costs incurred in response to COVID-19, including hazard pay, cleaning costs, and legal costs.
(5) Represents non-recoverable duties, non-recurring costs related to the closure of company-owned retail stores in Australia, employee severance costs, and various other immaterial items.
(6) Non-GAAP selling, general and administrative expenses are presented gross of tax.

Non-GAAP income from operations and operating margin reconciliation:
Three Months Ended December 31,Year Ended
December 31,
2021202020212020
(in thousands)
GAAP revenues$586,626 $411,506 $2,313,416 $1,385,951 
GAAP income from operations$159,988 $64,631 $683,064 $214,124 
Non-GAAP cost of sales adjustments (1)
1,705 1,550 5,836 6,701 
Non-GAAP selling, general and administrative expenses adjustments (2)
6,362 20,850 6,362 41,736 
Non-GAAP income from operations$168,055 $87,031 $695,262 $262,561 
GAAP operating margin27.3 %15.7 %29.5 %15.4 %
Non-GAAP operating margin28.6 %21.1 %30.1 %18.9 %
(1) See ‘Non-GAAP cost of sales and gross margin reconciliation’ above for more details.
(2) See ‘Non-GAAP selling, general and administrative expenses reconciliation’ above for more details.
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Non-GAAP income tax expense (benefit) and effective tax rate reconciliation:
Three Months Ended December 31,Year Ended
December 31,
2021202020212020
(in thousands)
GAAP income from operations$159,988 $64,631 $683,064 $214,124 
GAAP income before income taxes152,959 63,423 663,849 206,979 
Non-GAAP income from operations (1)
$168,055 $87,031 $695,262 $262,561 
GAAP non-operating income (expenses):
Foreign currency income (loss), net(56)306 (140)(1,128)
Interest income62 26 775 215 
Interest expense(8,817)(1,149)(21,647)(6,742)
Other income (loss), net1,782 (391)1,797 510 
Non-GAAP income before income taxes$161,026 $85,823 $676,047 $255,416 
GAAP income tax benefit$(1,894)$(119,907)$(61,845)$(105,882)
Tax effect of non-GAAP operating adjustments439 6,014 1,477 12,123 
Impact of intra-entity IP transfers (2)
33,076 127,718 206,579 127,718 
Non-GAAP income tax expense$31,621 $13,825 $146,211 $33,959 
GAAP effective income tax rate(1.2)%(189.1)%(9.3)%(51.2)%
Non-GAAP effective income tax rate19.6 %16.1 %21.6 %13.3 %
(1) See ‘Non-GAAP income from operations and operating margin reconciliation’ above for more details.
(2) In the fourth quarter of 2020, and subsequently in the fourth quarter of 2021, we made changes to our international legal structure, including an intra-entity transfer of certain intellectual property rights, primarily to align with current and future international operations. The transfers resulted in a step-up in the tax basis of intellectual property rights and correlated increases in foreign deferred tax assets based on the fair value of the transferred intellectual property rights. This adjustment represents the current period impact of these transfers, including the release of the 2020 valuation allowance as a result of a tax law change.

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Non-GAAP earnings per share reconciliation:
Three Months Ended December 31,Year Ended
December 31,
2021202020212020
(in thousands, except per share data)
Numerator:
GAAP net income$154,853 $183,330 $725,694 $312,861 
Non-GAAP cost of sales adjustments (1)
1,705 1,550 5,836 6,701 
Non-GAAP selling, general and administrative expenses adjustments (2)
6,362 20,850 6,362 41,736 
Non-GAAP other income adjustment (3)
— — — (919)
Tax effect of non-GAAP adjustments (4)
(33,515)(133,732)(208,056)(139,841)
Non-GAAP net income$129,405 $71,998 $529,836 $220,538 
Denominator:  
GAAP weighted average common shares outstanding - basic58,847 66,729 62,464 67,386 
Plus: GAAP dilutive effect of stock options and unvested restricted stock units1,291 1,325 1,254 1,158 
GAAP weighted average common shares outstanding - diluted60,138 68,054 63,718 68,544 
GAAP net income per common share:
Basic$2.63 $2.75 $11.62 $4.64 
Diluted$2.57 $2.69 $11.39 $4.56 
Non-GAAP net income per common share:
Basic$2.20 $1.08 $8.48 $3.27 
Diluted$2.15 $1.06 $8.32 $3.22 
(1) See ‘Non-GAAP cost of sales, gross profit, and gross margin reconciliation’ above for more information.
(2) See ‘Non-GAAP selling, general and administrative expenses reconciliation’ above for more information.
(3) Represents a prior year fair value adjustment associated with our donations of inventory.
(4) See ‘Non-GAAP income tax expense (benefit) and effective tax rate reconciliation’ above for more information.
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RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL GUIDANCE

First Quarter 2022:
Approximately:
Non-GAAP operating margin reconciliation:
GAAP operating margin10%
Non-GAAP adjustments, primarily associated with the HEYDUDE acquisition (1)
12%
Non-GAAP operating margin22%
Full Year 2022:
Approximately:
Non-GAAP operating margin reconciliation:
GAAP operating margin22%
Non-GAAP adjustments, primarily associated with the HEYDUDE acquisition (1)
4%
Non-GAAP operating margin26%
Non-GAAP effective tax rate reconciliation:
GAAP effective tax rate25%
Non-GAAP adjustments associated with amortization of intellectual property (2)
(3%)
Non-GAAP effective tax rate22%
Non-GAAP diluted earnings per share reconciliation:
GAAP diluted earnings per share
$7.70 to $8.25
Non-GAAP adjustments, primarily associated with the HEYDUDE acquisition and amortization of intellectual property
$2.00
Non-GAAP diluted earnings per share
$9.70 to $10.25
(1) In the first quarter of 2022, we expect to incur $30 million in SG&A costs, primarily associated with the HEYDUDE acquisition, and an additional $40 million of non-cash costs in cost of sales, primarily related to the write up of HEYDUDE inventory costs to fair market value at the close of the acquisition. For the full year 2022, we expect to incur $60 million in SG&A costs, primarily associated with the HEYDUDE acquisition, and an additional $75 million of non-cash costs in cost of sales, primarily related to the write up of HEYDUDE inventory costs to fair market value at the close of acquisition.
(2) In the fourth quarter of 2020, and subsequently in the fourth quarter of 2021, we made changes to our international legal structure, including an intra-entity transfer of certain intellectual property rights, primarily to align with current and future international operations. This adjustment represents the amortization of the deferred tax asset related to these intellectual property rights in this period.
14


CROCS, INC. AND SUBSIDIARIES
REVENUES BY CHANNEL

Three Months Ended December 31,Year Ended
December 31,
% Change
Constant Currency
% Change (1)
2021202020212020
Q4 ‘21-’20
2021-2020
Q4 ‘21-‘20
2021-2020
($ in thousands)
Wholesale:       
Americas$201,100 $134,671 $727,264 $390,930 49.3 %86.0 %49.4 %86.1 %
Asia Pacific26,237 23,712 184,335 133,416 10.6 %38.2 %13.1 %34.3 %
EMEA39,752 31,902 262,395 168,410 24.6 %55.8 %29.2 %50.4 %
Other businesses13 57 87 163 (77.2)%(46.6)%(77.2)%(46.6)%
Total wholesale267,102 190,342 1,174,081 692,919 40.3 %69.4 %41.5 %67.4 %
Direct-to-consumer:
Americas267,916 175,587 879,748 472,683 52.6 %86.1 %52.5 %85.7 %
Asia Pacific30,852 28,067 165,825 145,099 9.9 %14.3 %13.6 %9.8 %
EMEA20,756 17,510 93,762 75,250 18.5 %24.6 %22.2 %22.2 %
Total direct-to-consumer319,524 221,164 1,139,335 693,032 44.5 %64.4 %45.2 %62.9 %
Total revenues$586,626 $411,506 $2,313,416 $1,385,951 42.6 %66.9 %43.5 %65.2 %
Total by segment:
Americas$469,016 $310,258 $1,607,012 $863,613 51.2 %86.1 %51.2 %85.9 %
Asia Pacific57,089 51,779 350,160 278,515 10.3 %25.7 %13.5 %21.5 %
EMEA60,508 49,412 356,157 243,660 22.5 %46.2 %26.8 %41.7 %
Other businesses13 57 87 163 (77.2)%(46.6)%(77.2)%(46.6)%
Total revenues$586,626 $411,506 2,313,416 $1,385,951 42.6 %66.9 %43.5 %65.2 %
(1) Reflects year over year change as if the current period results were in constant currency, which is a non-GAAP financial measure. See “Reconciliation of GAAP Measures to Non-GAAP Measures” for more information.


15


CROCS, INC. AND SUBSIDIARIES
RETAIL STORE COUNTS
 September 30, 2021OpenedClosed/TransferredDecember 31, 2021
Operating segment:
Americas
164 — 173 
Asia Pacific
154 153 
EMEA
46 — 47 
Total
364 14 373 

 December 31, 2020OpenedClosed/TransferredDecember 31, 2021
Operating segment:
    
Americas
165173 
Asia Pacific
13723 153 
EMEA
4947 
Total
351 33 11 373 























16


CROCS, INC. AND SUBSIDIARIES
DIGITAL SALES PERCENTAGE AND DIRECT-TO-CONSUMER COMPARABLE SALES

Digital sales, which includes sales through our company-owned website, third party marketplaces, and e-tailers, as a percent of total revenues, by operating segment were:
Three Months Ended December 31,Year Ended
December 31,
2021202020212020
Digital sales as a percent of total revenues (1):
  Americas38.9 %37.9 %33.5 %38.5 %
  Asia Pacific37.0 %40.2 %37.1 %39.2 %
  EMEA53.5 %59.8 %50.7 %54.8 %
  Global40.3 %40.8 %36.7 %41.5 %
(1)  The 2020 digital sales percentages were impacted to some extent by the COVID-19 pandemic, which increased digital penetration when brick-and-mortar stores were closed during such time-frame. Nonetheless, we expect digital sales to continue to increase going forward.

Direct-to-consumer (“DTC”) comparable sales by reportable operating segment are as follows:

Constant Currency (1)
Three Months Ended December 31,
20212020
DTC comparable sales (includes retail and e-commerce): (2)
Americas52.5 %84.4 %
Asia Pacific9.5 %4.5 %
EMEA23.4 %33.3 %
Global44.9 %63.8 %
(1)  Reflects period over period change as if the current period results were in constant currency, which is a non-GAAP financial measure. See “Reconciliation of GAAP to Non-GAAP Measures” for more information.
(2)  Comparable store status, as included in the DTC comparable sales figures above, is determined on a monthly basis. Comparable store sales include the revenues of stores that have been in operation for more than twelve months. Stores in which selling square footage has changed more than 15% as a result of a remodel, expansion, or reduction are excluded until the thirteenth month in which they have comparable prior year sales. Temporarily closed stores are excluded from the comparable store sales calculation during the month of closure and in the same month in the following year. Location closures in excess of three months are excluded until the thirteenth month post re-opening. E-commerce comparable revenues are based on same site sales period over period. As a result of temporary store closures across the globe due to COVID-19, primarily in the year ended December 31, 2020, we have not presented direct-to-consumer comparable sales for the years ended December 31, 2021 and 2020.

17