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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM
CURRENT REPORT
Pursuant to Section 13 or 15(d)
of the Securities Exchange Act of 1934
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Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b–2 of the Securities Exchange Act of 1934 (§ 240.12b–2 of this chapter).
Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
ITEM 8.01 OTHER EVENTS
On January 9, 2023, at the ICR Conference in Orlando, Florida, the Chief Executive Officer of Purple Innovation, Inc. (the “Company”) announced that the Company will be launching new mattresses at the Las Vegas Market in January 2023. The Company will have new models featuring the exclusive Purple GelFlex® Grid. These Purple mattresses will comprise the current Purple Essentials Collection, upgrades to the Purple Premium Collection, and a new Purple Luxe Collection that refreshes the look of the former Intellibed luxury mattresses acquired in the 2022 acquisition of Advanced Comfort Technology, Inc. The Company expects its new mattress lines to be available for purchase online and at certain retail locations, including its own Purple showrooms, starting in the second quarter of 2023. The availability of these mattress models will be accompanied by new marketing aligned with the Company’s move into luxury mattress offerings.
ITEM 9.01 FINANCIAL STATEMENTS AND EXHIBITS
EXHIBIT INDEX
| Exhibit Number |
Description | |
| 104 | Cover Page Interactive Data File (embedded within the Inline XBRL document) |
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SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| Dated: January 9, 2023 | PURPLE INNOVATION, INC. | |
| By: | /s/ Bennett Nussbaum | |
| Bennett Nussbaum | ||
| Interim Chief Financial Officer | ||
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