UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d)

of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): August 28, 2021

Purple Innovation, Inc.

(Exact Name of Registrant as Specified in its Charter)

Registrant’s telephone number, including area code: (801) 756-2600

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

Securities registered pursuant to Section 12(b) of the Act:

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b–2 of the Securities Exchange Act of 1934 (§240.12b–2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

ITEM 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

Appoint of Principal Accounting Officer

On August 28, 2021, the Board of Directors (the “Board”) of the Company appointed George Ulrich to serve as the Principal Accounting Officer of the Company.

Mr. Ulrich, age 61, has served as our Vice President of Accounting and Financial Reporting since August 2018. Prior to joining the Company, Mr. Ulrich worked as an outsourced accounting consultant for Advanced CFO since September 2017. In that position, he assisted the Company in preparing the filings and completing the audits necessary for the Company to go public in 2018. Prior to that, he served as the Director of Accounting for Great Basin Scientific, Inc. from May 2015 to September 2017. Prior to that, he worked as a financial consultant with DBH Consulting LLC from June 2011 to May 2015. From 2003 through 2010 he served as Chief Financial Officer of National Financial Systems. Mr. Ulrich is a Certified Public Accountant. He received a Bachelor of Accounting from Weber State University.

Mr. Ulrich’s service as the Vice President of Accounting and Financial Reporting and as Principal Accounting Officer is not the subject of an employment agreement. Mr. Ulrich participates in the Company’s Long-Term Incentive Plan and Short-Term Incentive Plan on the same terms as other participants in the Company.

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.