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Published: 2022-08-04 00:00:00 ET
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Exhibit 99.1
 
earningsrelease_image1a10.gif
 
Investor Contact:
Cori Lin, Crocs, Inc.
(303) 848-5053
clin@crocs.com
PR Contact:Melissa Layton, Crocs, Inc.
(303) 848-7885
mlayton@crocs.com

Crocs, Inc. Reports Record Second Quarter Revenues, Up 51%
Second Quarter Operating Margin of 26% and Adjusted Operating Margin of 30%
Diluted EPS of $2.58 and Adjusted Diluted EPS Rose 45% to $3.24
___________________________________________________________________________
 
BROOMFIELD, COLORADO — August 4, 2022 — Crocs, Inc. (NASDAQ: CROX), a world leader in innovative casual footwear for women, men, and children, today announced its second quarter 2022 financial results.

“I am very proud of our second quarter results,” said Andrew Rees, Chief Executive Officer. “I am particularly excited by record revenues for the Crocs Brand and the strong growth internationally. HEYDUDE continues to outperform our expectations and we now expect nearly $1 billion in pro forma revenues this year.”

“We have two incredibly strong brands that are well positioned to meet the needs of our core consumer with our value and comfort proposition. The consumer demand for both our brands is exceptional and we expect both brands to gain market share in this dynamic environment. We remain incredibly confident in our long term growth and our ability to generate best-in-class profitability.”

Second Quarter 2022 Highlights

Consolidated revenues of $964.6 million increased 50.5%, or 55.6% on a constant currency basis, as compared to 2021.
Crocs Brand record quarterly revenues of $732.2 million increased 14.3%, or 19.4% on a constant currency basis, as compared to 2021.
HEYDUDE Brand revenues were $232.4 million for the second quarter of 2022, up approximately 96% compared to 2021.
Crocs Brand digital sales grew 16.8%, or 20.8% on a constant currency basis, to represent 37.2% of Crocs Brand revenues versus 36.4% in prior year. HEYDUDE Brand digital penetration was 31.5% of HEYDUDE Brand revenues.
Operating margin was 25.7% and adjusted operating margin was 30.1%.
Diluted earnings per share was $2.58, a decrease as a result of a favorable, discrete impact of a tax legislation change in the prior year. Adjusted diluted earnings per share increased 45.3% to $3.24 compared to $2.23 in 2021.

Second Quarter 2022 Operating Results

Amounts referred to as “adjusted” or “non-GAAP” are non-GAAP measures and include adjustments that are described under the heading “Reconciliation of GAAP Measures to Non-GAAP Measures.” A reconciliation of these amounts to their GAAP counterparts are contained in the schedules below.

Revenues were $964.6 million, an increase of 50.5% from the same period last year, or 55.6% on a constant currency basis. Direct-to-consumer (“DTC”), which includes retail and e-commerce, grew 22.8%, and wholesale grew 80.6%.
Gross margin was 51.6% compared to 61.7% and adjusted gross margin was 55.2% compared to 61.8% in the same period last year. Adjusted gross margin excludes $35.1 million of costs, of which $34.3 million is a HEYDUDE inventory fair value step-up related to the acquisition. Crocs Brand gross margin was 57.7%, 400 basis points lower than prior year
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driven primarily by 445 basis points of freight headwinds, including 340 basis points of air freight, and 105 basis points of currency, partially offset by increased prices and product mix.
Selling, general, and administrative expenses (“SG&A”) of $249.8 million increased from $199.9 million in the same period last year, and SG&A as a percent of revenues improved to 25.9% from 31.2% in prior year. Adjusted SG&A improved to 25.1% of revenues versus 31.2% for the same period last year. Adjusted SG&A excludes $7.5 million of costs, primarily related to the HEYDUDE integration.
Income from operations increased 27.0% to $248.0 million and operating margin was 25.7% compared to 30.5% for the same period last year due to increased air freight and HEYDUDE acquisition and integration expenses. Adjusted income from operations rose 47.9% to $290.6 million and adjusted operating margin was 30.1%. Incremental air freight costs negatively impacted adjusted operating margin by 240 basis points and currency impacted by 80 basis points.
Diluted earnings per share were $2.58, a decrease as a result of a favorable, discrete impact of a tax legislation change in the prior year. Adjusted diluted earnings per share increased 45.3% to $3.24 compared to $2.23 in 2021.

Second Quarter 2022 Brand Summary

Crocs Brand: Revenues increased 14.3%, or 19.4% on a constant currency basis, to $732.2 million. Wholesale revenues increased 27.7%, or 35.2% on a constant currency basis. DTC comparable sales increased 7.5%.
North America revenues of $422.9 million increased 7.6%, or 7.8% on a constant currency basis.
Asia Pacific revenues of $148.9 million increased 17.4%, or 27.6% on a constant currency basis.
Europe, Middle East, Africa, and Latin America ("EMEALA") revenues of $160.4 million increased 32.8%, or 48.4% on a constant currency basis.
HEYDUDE Brand: Revenues during the second quarter were $232.4 million. Wholesale revenues were $162.5 million and DTC revenues were $69.9 million.

Balance Sheet and Cash Flow

Cash and cash equivalents were $187.4 million as of June 30, 2022, compared to $213.2 million as of December 31, 2021.
Inventories increased to $501.5 million as of June 30, 2022, compared to $213.5 million as of December 31, 2021 and $209.1 million as of June 30, 2021. This increase was driven primarily by the addition of HEYDUDE and increased in transit inventory for the Crocs Brand.
Capital expenditures during the six months ended June 30, 2022 were $56.7 million, compared to $21.3 million for the same period last year.
Borrowings were $2.77 billion as of June 30, 2022 compared to $771.4 million as of December 31, 2021, an increase driven primarily by borrowings used to finance a portion of the HEYDUDE acquisition. Our liquidity position remains strong with $187.4 million in cash and cash equivalents and $475.8 million in available borrowing capacity as of June 30, 2022.

Financial Outlook
Full Year 2022
With respect to 2022, we expect:
Consolidated revenues to be approximately $3.395 to $3.505 billion, representing growth between 47% and 52% compared to 2021.
Crocs Brand revenues to be $2.545 to $2.615 billion, implying approximately 14% to 17% growth on a constant currency basis, and 10% to 13% growth on a reported basis.
Revenues for the HEYDUDE Brand to be approximately $850 to $890 million on a reported basis, implying $940 to $980 million, including the period of time prior to the closing of the acquisition.
Gross margin to still include $75 million of air freight in 2022.
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Adjusted operating income of approximately $880 to $945 million and adjusted operating margin to still be approximately 26% to 27%. This excludes non-GAAP adjustments primarily related to the HEYDUDE acquisition and integration of $75 million in cost of sales and $55 million in SG&A.
GAAP tax rate still of approximately 25% and non-GAAP effective tax rate still of approximately 22%.
Adjusted diluted earnings per share to now be between $9.50 and $10.30.
Capital expenditures to still be approximately $170 to $200 million, primarily for supply chain investments to support growth.
Gross leverage to still be below 2.0x by mid-year 2023 following strong earnings and cash flow expectations for 2022.

Third Quarter 2022
With respect to the third quarter of 2022, we expect:
Consolidated revenues to be approximately $915 to $955 million, implying approximately 46% to 53% growth compared to third quarter 2021 revenues of $626 million.
Crocs Brand revenues to be $680 to $700 million, implying approximately 15% to 18% growth on a constant currency basis, and 9% to 12% growth on a reported basis.
HEYDUDE Brand revenues of approximately $235 to $255 million.
Adjusted operating margin of approximately 25% to 26%, including approximately $15 million impact from air freight and excluding non-GAAP adjustments of $10 million in SG&A primarily related to the HEYDUDE integration.

Conference Call Information

A conference call to discuss second quarter 2022 results is scheduled for today, Thursday, August 4, 2022, at 8:30 am ET. To receive conference call details, please register at the Investor Relations section of the Crocs website, investors.crocs.com. The webcast will also be available live and on replay through August 4, 2023 at this site.

About Crocs, Inc.
 
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear for women, men, and children, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE and its products are sold in more than 85 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. please visit investors.crocs.com. To learn more about our brands, please visit www.crocs.com or www.heydudeshoesusa.com or follow @Crocs or @heydudeshoes on Facebook, Instagram and Twitter.

Forward Looking Statements

This press release includes estimates, projections, and statements relating to our business plans, commitments, objectives, and expected operating results that are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements include, but are not limited to, statements regarding potential impacts to our business related to our supply chain challenges, the COVID-19 pandemic, our financial condition, brand and liquidity outlook, and expectations regarding our future revenue, margins, non-GAAP adjustments, tax rate, earnings per share and capital expenditures, the acquisition of HEYDUDE and benefits thereof, Crocs' strategy, plans, objectives, expectations (financial or otherwise) and intentions, future financial results and growth potential, statements regarding full year and third quarter 2022 financial outlook and future profitability, cash flows, and brand strength, anticipated product portfolio and our ability to deliver sustained, highly profitable growth. These statements involve known and unknown risks, uncertainties, and other factors, which may cause our actual results, performance, or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: our expectations regarding supply chain disruptions; the COVID-19 pandemic and related government, private sector, and individual consumer responsive actions; cost inflation; current global financial conditions, including economic impacts resulting from the COVID-19 pandemic; the effect of competition in our industry; our ability to effectively manage our future growth or declines in revenues; changing consumer preferences; our ability to maintain and expand revenues and gross margin; our ability to accurately forecast consumer demand for our products; our ability to successfully implement our strategic plans; our ability to develop and sell new products; our ability to obtain and protect intellectual property rights; the effect of potential adverse currency exchange rate fluctuations and other international operating risks; and other factors described in our
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most recent Annual Report on Form 10-K under the heading “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission.

All information in this document speak only as of the date of this press release. We do not undertake any obligation to update publicly any forward-looking statements, except as required by applicable law.

Category:Investors
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CROCS, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(UNAUDITED)
(in thousands, except per share data)

Three Months Ended June 30,Six Months Ended June 30,
2022202120222021
Revenues$964,581 $640,773 $1,624,729 $1,100,871 
Cost of sales466,848 245,592 802,072 452,471 
Gross profit497,733 395,181 822,657 648,400 
Selling, general and administrative expenses249,769 199,859 456,016 328,392 
Income from operations247,964 195,322 366,641 320,008 
Foreign currency losses, net(1,202)(117)(722)(621)
Interest income86 71 188 98 
Interest expense(32,963)(4,712)(52,215)(6,344)
Other income (expense), net419 (528)13 
Income before income taxes214,304 190,566 313,364 313,154 
Income tax expense (benefit) 53,989 (128,388)80,289 (104,198)
Net income $160,315 $318,954 $233,075 $417,352 
Net income per common share:
Basic$2.60 $5.02 $3.84 $6.47 
Diluted$2.58 $4.93 $3.79 $6.35 
Weighted average common shares outstanding:
Basic61,590 63,595 60,712 64,526 
Diluted62,236 64,640 61,571 65,744 

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CROCS, INC. AND SUBSIDIARIES
EARNINGS PER SHARE
(UNAUDITED)
(in thousands, except per share data)

Three Months Ended June 30,Six Months Ended June 30,
2022202120222021
Numerator:  
Net income$160,315 $318,954 $233,075 $417,352 
Denominator:  
Weighted average common shares outstanding - basic61,590 63,595 60,712 64,526 
Plus: Dilutive effect of stock options and unvested restricted stock units646 1,045 859 1,218 
Weighted average common shares outstanding - diluted62,236 64,640 61,571 65,744 
Net income per common share:  
Basic$2.60 $5.02 $3.84 $6.47 
Diluted$2.58 $4.93 $3.79 $6.35 


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CROCS, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE SHEETS
(UNAUDITED)
(in thousands, except share and par value amounts)
June 30,
2022
December 31,
2021
ASSETS  
Current assets:  
Cash and cash equivalents$187,352 $213,197 
Restricted cash - current32 65 
Accounts receivable, net of allowances of $28,087 and $20,715, respectively423,490 182,629 
Inventories501,527 213,520 
Income taxes receivable2,223 22,301 
Other receivables16,742 12,252 
Prepaid expenses and other assets36,941 22,605 
Total current assets1,168,307 666,569 
Property and equipment, net of accumulated depreciation and amortization of $89,009 and $83,745, respectively140,278 108,398 
Intangible assets, net of accumulated amortization of $116,500 and $108,167, respectively1,804,067 28,802 
Goodwill714,143 1,600 
Deferred tax assets, net513,582 567,201 
Restricted cash3,187 3,663 
Right-of-use assets236,077 160,768 
Other assets7,001 8,067 
Total assets$4,586,642 $1,545,068 
LIABILITIES AND STOCKHOLDERS’ EQUITY  
Current liabilities:  
Accounts payable$225,302 $162,145 
Accrued expenses and other liabilities242,754 166,887 
Income taxes payable58,702 16,279 
Current borrowings25,403 — 
Current operating lease liabilities49,983 42,932 
Total current liabilities602,144 388,243 
Deferred tax liabilities, net312,821 — 
Long-term income taxes payable216,042 219,744 
Long-term borrowings2,743,507 771,390 
Long-term operating lease liabilities217,586 149,237 
Other liabilities2,577 2,372 
Total liabilities4,094,677 1,530,986 
Commitments and contingencies
Stockholders’ equity:  
Preferred stock, par value $0.001 per share, 5.0 million shares authorized including 1.0 million authorized as Series A Convertible Preferred Stock, none outstanding— — 
Common stock, par value $0.001 per share, 250.0 million shares authorized, 109.3 million and 105.9 million issued, 61.6 million and 58.3 million outstanding, respectively109 106 
Treasury stock, at cost, 47.7 million and 47.6 million shares, respectively(1,690,780)(1,684,262)
Additional paid-in capital783,862 496,036 
Retained earnings1,512,115 1,279,040 
Accumulated other comprehensive loss(113,341)(76,838)
Total stockholders’ equity491,965 14,082 
Total liabilities and stockholders’ equity$4,586,642 $1,545,068 
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CROCS, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(UNAUDITED)
(in thousands)

Six Months Ended June 30,
20222021
Cash flows from operating activities:
Net income$233,075 $417,352 
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization16,754 15,749 
Operating lease cost30,887 29,758 
Inventory donations1,941 641 
Recovery of doubtful accounts, net(180)(2,556)
Share-based compensation17,575 19,348 
Deferred income taxes— (176,862)
Other non-cash items5,316 836 
Changes in operating assets and liabilities, net of acquired assets and assumed liabilities:
Accounts receivable(181,154)(82,621)
Inventories(121,452)(36,099)
Prepaid expenses and other assets(9,309)(6,419)
Accounts payable, accrued expenses and other liabilities85,091 75,520 
Right-of-use assets and operating lease liabilities(29,927)(22,759)
Income taxes36,127 10,478 
Cash provided by operating activities84,744 242,366 
Cash flows from investing activities:
Purchases of property, equipment, and software(56,744)(21,329)
Acquisition of HEYDUDE, net of cash acquired(2,040,265)— 
Other(20)
Cash used in investing activities(2,097,029)(21,323)
Cash flows from financing activities:
Proceeds from notes issuance— 350,000 
Proceeds from borrowings2,240,677 170,000 
Repayments of borrowings(195,000)(305,000)
Deferred debt issuance costs(51,395)(8,961)
Repurchases of common stock— (350,000)
Repurchases of common stock for tax withholding(6,756)(11,619)
Other95 236 
Cash provided by (used in) financing activities1,987,621 (155,344)
Effect of exchange rate changes on cash, cash equivalents, and restricted cash(1,690)(1,793)
Net change in cash, cash equivalents, and restricted cash(26,354)63,906 
Cash, cash equivalents, and restricted cash—beginning of period216,925 139,273 
Cash, cash equivalents, and restricted cash—end of period$190,571 $203,179 

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CROCS, INC. AND SUBSIDIARIES
RECONCILIATION OF GAAP MEASURES TO NON-GAAP MEASURES

In addition to financial measures presented on the basis of accounting principles generally accepted in the United States of America (“GAAP”), we present “Non-GAAP cost of sales,” “Non-GAAP gross profit,” “Non-GAAP gross margin,” “Non-GAAP gross margin by brand,” “Non-GAAP selling, general, and administrative expenses,” “Non-GAAP selling, general and administrative expenses as a percent of revenues,” “Non-GAAP income from operations,” “Non-GAAP operating margin,” “Non-GAAP income tax expense (benefit),” “Non-GAAP effective tax rate,” “Non-GAAP net income,” and “Non-GAAP basic and diluted net income per common share,” which are non-GAAP financial measures. We also present future period guidance for “Non-GAAP operating margin,” “Non-GAAP operating income,” “Non-GAAP effective tax rate,” and “Non-GAAP diluted earnings per share.” Non-GAAP results exclude the impact of items that management believes affect the comparability or underlying business trends in our condensed consolidated financial statements in the periods presented.

We also present certain information related to our current period results of operations through “constant currency,” which is a non-GAAP financial measure and should be viewed as a supplement to our results of operations and presentation of reportable segments under GAAP. Constant currency represents current period results that have been retranslated using exchange rates used in the prior year comparative period to enhance the visibility of the underlying business trends excluding the impact of foreign currency exchange rate fluctuations.

Management uses non-GAAP results to assist in comparing business trends from period to period on a consistent basis in communications with the board of directors, stockholders, analysts, and investors concerning our financial performance. We believe that these non-GAAP measures are useful to investors and other users of our condensed consolidated financial statements as an additional tool for evaluating operating performance and trends. For the three and six months ended June 30, 2022, management believes it is helpful to evaluate our results excluding the impacts of various adjustments relating to special or non-recurring items. Investors should not consider these non-GAAP measures in isolation from, or as a substitute for, financial information prepared in accordance with GAAP.

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CROCS, INC. AND SUBSIDIARIES
RECONCILIATION OF GAAP MEASURES TO NON-GAAP MEASURES
(UNAUDITED)

Non-GAAP cost of sales, gross profit, and gross margin reconciliation:
Three Months Ended June 30,Six Months Ended June 30,
2022202120222021
(in thousands)
GAAP revenues$964,581 $640,773 $1,624,729 $1,100,871 
GAAP cost of sales$466,848 $245,592 $802,072$452,471 
Distribution centers (1)
(1,389)(1,115)(2,580)(2,100)
HEYDUDE inventory fair value step-up (2)
(34,323)— (62,250)— 
Inventory reserve in Russia (3)
575 — (1,225)— 
Total adjustments(35,137)(1,115)(66,055)(2,100)
Non-GAAP cost of sales
$431,711 $244,477 $736,017$450,371 
GAAP gross profit
$497,733 $395,181 $822,657$648,400 
GAAP gross margin
51.6 %61.7 %50.6%58.9 %
Non-GAAP gross profit
$532,870 $396,296 $888,712$650,500 
Non-GAAP gross margin
55.2 %61.8 %54.7%59.1 %

Non-GAAP gross margin reconciliation by brand:

Crocs Brand:
Three Months Ended June 30,
20222021
(in thousands)
GAAP Crocs Brand gross margin57.7 %61.7 %
Non-GAAP adjustments:
Distribution centers (1)
0.2 %0.1 %
Inventory reserve in Russia (3)
less than (0.1)%— %
Non-GAAP Crocs Brand gross margin57.9 %61.8 %

HEYDUDE Brand:
Three Months Ended June 30, 2022
(in thousands)
GAAP HEYDUDE Brand gross margin32.4 %
Non-GAAP adjustments:
Inventory fair value step-up (2)
14.7 %
Non-GAAP HEYDUDE Brand gross margin47.1 %
(1) Represents expenses, including expansion costs and duplicate rent costs, related to our distribution centers in Dayton, Ohio and Dordrecht, the Netherlands.
(2) Represents a step-up of HEYDUDE inventory costs to fair value upon the close of the acquisition on February 17, 2022.
(3) Represents the net impact of an inventory reserve expense in our EMEALA segment associated with the continued shutdown of our direct operations in Russia.
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Non-GAAP selling, general and administrative expenses and selling, general and administrative expenses as a percent of revenues reconciliation:
Three Months Ended June 30,Six Months Ended June 30,
2022202120222021
(in thousands)
GAAP revenues$964,581 $640,773 $1,624,729 $1,100,871 
GAAP selling, general and administrative expenses
$249,769 $199,859 $456,016 $328,392 
HEYDUDE acquisition-related costs (1)
(5,741)— (26,342)— 
Impact of shutdown of Russia direct operations (2)
(570)— (5,837)— 
Duplicate headquarters rent (3)
(1,202)— (1,202)— 
Total adjustments(7,513)— (33,381)— 
Non-GAAP selling, general and administrative expenses (4)
$242,256 $199,859 $422,635 $328,392 
GAAP selling, general and administrative expenses as a percent of revenues
25.9 %31.2 %28.1 %29.8 %
Non-GAAP selling, general and administrative expenses as a percent of revenues
25.1 %31.2 %26.0 %29.8 %
(1) Represents costs related to the acquisition and integration of HEYDUDE, including legal, professional, consulting, and transaction fees.
(2) Represents various costs associated with the continued shutdown of our direct operations in Russia, including severance and lease exit costs and penalties.
(3) Represents duplicate rent costs associated with our upcoming move to a new headquarters.
(4) Non-GAAP selling, general and administrative expenses are presented gross of tax.

Non-GAAP income from operations and operating margin reconciliation:
Three Months Ended June 30,Six Months Ended June 30,
2022202120222021
(in thousands)
GAAP revenues$964,581 $640,773 $1,624,729 $1,100,871 
GAAP income from operations$247,964 $195,322 $366,641 $320,008 
Non-GAAP cost of sales adjustments (1)
35,137 1,115 66,055 2,100 
Non-GAAP selling, general and administrative expenses adjustments (2)
7,513 — 33,381 — 
Non-GAAP income from operations$290,614 $196,437 $466,077 $322,108 
GAAP operating margin25.7 %30.5 %22.6 %29.1 %
Non-GAAP operating margin30.1 %30.7 %28.7 %29.3 %
(1) See 'Non-GAAP cost of sales, gross profit, and gross margin reconciliation' above for more details.
(2) See 'Non-GAAP selling, general and administrative expenses and selling, general and administrative expenses as a percent of revenues reconciliation' above for more details.

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Non-GAAP income tax expense (benefit) and effective tax rate reconciliation:
Three Months Ended June 30,Six Months Ended June 30,
2022202120222021
(in thousands)
GAAP income from operations$247,964 $195,322 $366,641 $320,008 
GAAP income before income taxes214,304 190,566 313,364 313,154 
Non-GAAP income from operations (1)
$290,614 $196,437 $466,077 $322,108 
GAAP non-operating income (expenses):
Foreign currency losses, net(1,202)(117)(722)(621)
Interest income86 71 188 98 
Interest expense(32,963)(4,712)(52,215)(6,344)
Other income (expense), net419 (528)13 
Non-GAAP income before income taxes$256,954 $191,681 $412,800 $315,254 
GAAP income tax expense$53,989 $(128,388)$80,289 $(104,198)
Tax effect of non-GAAP operating adjustments8,416 279 16,038 528 
Impact of intra-entity IP transfers (2)
(6,799)175,411 (9,906)175,059 
Non-GAAP income tax expense$55,606 $47,302 $86,421 $71,389 
GAAP effective income tax rate25.2 %(67.4)%25.6 %(33.3)%
Non-GAAP effective income tax rate21.6 %24.7 %20.9 %22.6 %
(1) See ‘Non-GAAP income from operations and operating margin reconciliation’ above for more details.
(2) In the fourth quarter of 2020, and subsequently in the fourth quarter of 2021, we made changes to our international legal structure, including an intra-entity transfer of certain intellectual property rights, primarily to align with current and future international operations. The transfers resulted in a step-up in the tax basis of intellectual property rights and correlated increases in foreign deferred tax assets based on the fair value of the transferred intellectual property rights. This adjustment represents the current period impact of these transfers. The prior year adjustment also includes the release of the valuation allowance as a result of a tax law change.

12


Non-GAAP net income per share reconciliation:
Three Months Ended June 30,Six Months Ended June 30,
2022202120222021
(in thousands, except per share data)
Numerator:
GAAP net income$160,315 $318,954 $233,075 $417,352 
Non-GAAP cost of sales adjustments (1)
35,137 1,115 66,055 2,100 
Non-GAAP selling, general and administrative expenses adjustments (2)
7,513 — 33,381 — 
Tax effect of non-GAAP adjustments(1,617)(175,690)(6,132)(175,587)
Non-GAAP net income
$201,348 $144,379 $326,379 $243,865 
Denominator:  
GAAP weighted average common shares outstanding - basic
61,590 63,595 60,712 64,526 
Plus: GAAP dilutive effect of stock options and unvested restricted stock units
646 1,045 859 1,218 
GAAP weighted average common shares outstanding - diluted
62,236 64,640 61,571 65,744 
GAAP net income per common share:
Basic$2.60 $5.02 $3.84 $6.47 
Diluted$2.58 $4.93 $3.79 $6.35 
Non-GAAP net income per common share:
Basic$3.27 $2.27 $5.38 $3.78 
Diluted$3.24 $2.23 $5.30 $3.71 
(1) See 'Non-GAAP cost of sales, gross profit, and gross margin reconciliation' above for more information.
(2) See 'Non-GAAP selling, general and administrative expenses and selling, general and administrative expenses as a percent of revenues reconciliation' above for more information.


13


RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL GUIDANCE

Third Quarter 2022:
Approximately:
Non-GAAP operating margin reconciliation:
GAAP operating margin
24% to 25%
Non-GAAP adjustments, primarily associated with the HEYDUDE integration and duplicate rent (1)
1%
Non-GAAP operating margin
25% to 26%
Full Year 2022:
Approximately:
($ in millions, except per share data)
Non-GAAP operating margin and operating income reconciliation: 
GAAP operating margin and operating income
22% to 23%
$750 to $815
Non-GAAP adjustments, primarily associated with the HEYDUDE acquisition (1)
4%
$130
Non-GAAP operating margin and operating income
26% to 27%
$880 to $945
Non-GAAP effective tax rate reconciliation:
GAAP effective tax rate25%
Non-GAAP adjustments associated with amortization of intellectual property (2)
(3)%
Non-GAAP effective tax rate22%
Non-GAAP diluted earnings per share reconciliation:
GAAP diluted earnings per share
$7.50 to $8.30
Non-GAAP adjustments, primarily associated with the HEYDUDE acquisition and amortization of intellectual property (1)(2)
$2.00
Non-GAAP diluted earnings per share
$9.50 to $10.30
(1) In the third quarter of 2022, we expect to incur $10 million in SG&A, primarily associated with HEYDUDE integration costs and duplicate rent associated with our upcoming move to a new headquarters. For the full year 2022, we expect to incur $55 million in SG&A, primarily associated with the HEYDUDE acquisition and integration, and a total $75 million in cost of sales, primarily related to the write up of HEYDUDE inventory costs to fair market value at the close of acquisition.
(2) In the fourth quarter of 2020, and subsequently in the fourth quarter of 2021, we made changes to our international legal structure, including an intra-entity transfer of certain intellectual property rights, primarily to align with current and future international operations. This adjustment represents the amortization of the deferred tax asset related to these intellectual property rights in this period and the tax impact of cost of sales and SG&A non-GAAP adjustments.

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CROCS, INC. AND SUBSIDIARIES
REVENUES BY SEGMENT AND CHANNEL
(UNAUDITED)
 Three Months Ended June 30,Six Months Ended June 30,% Change
Constant Currency
% Change (1)
Favorable (Unfavorable)
 2022202120222021
Q2 2022-2021
YTD 2022-2021
Q2 2022-2021
YTD 2022-2021
 (in thousands)
Revenues:    
North America (2)
$422,936 $393,152 $742,386 $660,419 7.6 %12.4 %7.8 %12.5 %
Asia Pacific148,889 126,834 244,737 209,426 17.4 %16.9 %27.6 %25.5 %
EMEALA (2)
160,377 120,778 290,297 230,978 32.8 %25.7 %48.4 %38.0 %
Brand corporate (2)
14 21 48 55.6 %(56.3)%55.6 %(56.3)%
Crocs Brand revenues732,216 640,773 1,277,441 1,100,871 14.3 %16.0 %19.4 %20.3 %
HEYDUDE Brand revenues (3)
232,365 — 347,288 — — %— %— %— %
Total consolidated revenues
$964,581 $640,773 $1,624,729 $1,100,871 50.5 %47.6 %55.6 %51.9 %
(1) Reflects year over year change as if the current period results were in constant currency, which is a non-GAAP financial measure. See “Use of Non-GAAP Financial Measures” for more information.
(2) In the first quarter of 2022, certain changes were made related to our segment composition. As a result of these changes, the previously reported amounts for revenues for the three and six months ended June 30, 2021 have been revised to conform to current period presentation. Refer to our 10-Q for the quarterly period ended June 30, 2022 for the impacts of these changes.
(3) We acquired HEYDUDE on February 17, 2022 and added the HEYDUDE Brand as a new operating segment. Therefore, the amounts shown above for the six months ended June 30, 2022 represent results during the partial period beginning on February 17, 2022 through June 30, 2022 (the “Partial Period”), and there are no comparative amounts for the three and six months ended June 30, 2021.

Three Months Ended June 30,Six Months Ended June 30,% Change
Constant Currency % Change (1)
Favorable (Unfavorable)
2022202120222021
Q2 2022-2021
YTD 2022-2021
Q2 2022-2021
YTD 2022-2021
(in thousands)
Crocs Brand:     
Wholesale$392,511 $307,327 $736,768 $597,366 27.7 %23.3 %35.2 %29.2 %
Direct-to-consumer339,705 333,446 540,673 503,505 1.9 %7.4 %4.8 %9.8 %
Total Crocs Brand732,216 640,773 1,277,441 1,100,871 14.3 %16.0 %19.4 %20.3 %
HEYDUDE Brand:  
Wholesale162,499 — 249,418 — — %— %— %— %
Direct-to-consumer69,866 — 97,870 — — %— %— %— %
Total HEYDUDE Brand232,365 — 347,288 — — %— %— %— %
Total consolidated revenues
$964,581 $640,773 $1,624,729 $1,100,871 50.5 %47.6 %55.6 %51.9 %
(1) Reflects year over year change as if the current period results were in constant currency, which is a non-GAAP financial measure. See ‘Reconciliation of GAAP Measures to Non-GAAP Measures’ above for more information.
(2) We acquired HEYDUDE on February 17, 2022. Therefore, the amounts shown above for the six months ended June 30, 2022 represent results during the Partial Period, and there are no comparative amounts for the three and six months ended June 30, 2021.

15


CROCS, INC. AND SUBSIDIARIES
RETAIL STORE COUNTS
(UNAUDITED)

The tables below illustrate the overall change in the number of our Crocs Brand company-operated retail locations by reportable operating segment for the six months ended June 30, 2022:
March 31,
2022
OpenedClosedJune 30,
2022
Company-operated retail locations:
North America175 — — 175 
Asia Pacific153 152 
EMEALA44 — 41 
Total372 368 

December 31,
2021
OpenedClosedJune 30,
2022
Company-operated retail locations:
Americas173 — 175 
Asia Pacific153 152 
EMEA47 41 
Total373 10 368 
16


CROCS, INC. AND SUBSIDIARIES
DIGITAL SALES PERCENTAGE AND DIRECT-TO-CONSUMER COMPARABLE SALES
(UNAUDITED)  

Digital sales, which includes sales through our company-owned websites, third party marketplaces, and e-tailers, as a percent of total revenues, by operating segment were:
Three Months Ended June 30,Six Months Ended June 30,
2022202120222021
Digital sales as a percent of total revenues:
Crocs Brand37.2 %36.4 %35.3 %34.7 %
HEYDUDE Brand (1)
31.5 %— %29.6 %— %
Total (2)
35.8 %36.4 %34.1 %34.7 %
(1) We acquired HEYDUDE on February 17, 2022. Therefore, the amounts shown above for the six months ended June 30, 2022 represent results during the Partial Period, and there are no comparative amounts for the three and six months ended June 30, 2021.
(2) For the three and six months ended June 30, 2021, the digital sales as a percent of total revenues represents the Crocs Brand.

Direct-to-consumer (“DTC”) comparable sales for the Crocs Brand are as follows:
Constant Currency (1)
Three Months Ended June 30,Six Months Ended June 30,
2022202120222021
Direct-to-consumer comparable sales: (2)
Crocs Brand (3)
7.5 %N/A10.7 %N/A
(1) Reflects period over period change on a constant currency basis, which is a non-GAAP financial measure. See “Use of Non-GAAP Financial Measures” for more information.
(2) Comparable store status, as included in the DTC comparable sales figures above, is determined on a monthly basis. Comparable store sales include the revenues of stores that have been in operation for more than twelve months. Stores in which selling square footage has changed more than 15% as a result of a remodel, expansion, or reduction are excluded until the thirteenth month in which they have comparable prior year sales. Temporarily closed stores are excluded from the comparable store sales calculation during the month of closure and in the same month in the following year. Location closures in excess of three months are excluded until the thirteenth month post re-opening. E-commerce comparable revenues are based on same site sales period over period. E-commerce sites that are temporarily offline or unable to transact or fulfill orders (“site disruption”) are excluded from the comparable sales calculation during the month of site disruption and in the same month in the following year. E-commerce site disruptions in excess of three months are excluded until the thirteenth month after the site has re-opened.
(3) In the three and six months ended June 30, 2021, as a result of the COVID-19 pandemic’s impact on 2020 sales we did not disclose DTC comparable sales, as they were not meaningful.

17