FAMOUS BRANDS LIMITED (Incorporated in the Republic of South Africa) (Registration number 1969/004875/06) Share code: FBR ISIN code: ZAE000053328 ("Company" or "Famous Brands") Dealing in Securities by a Director In compliance with section 3.63 to 3.74 of the Listings Requirements of the JSE Limited ("Listings Requirements"), shareholders of Famous Brands are hereby advised of the following transaction by a director in the Company's securities: Name of director: Mr J Halamandres Transaction date: 18 January 2023 Class of securities: Famous Brands ordinary shares Number of securities: 200 000 Face value: R12 280 000.00 Nature of transaction: Off-market, over-the-counter collar over 200 000 Famous Brands ordinary shares in four tranches, in each case, a put strike price of R55.26 and a call strike price of R86.33 with weekly expiry dates from 9 January 2025 to 30 January 2025 Nature and extent of Direct beneficial director’s interest Clearance to deal received: Yes Midrand 24 January 2023 Sponsor The Standard Bank of South Africa Limited