British American Tobacco p.l.c.
Incorporated in England and Wales
(Registration number: 03407696)
Short name: BATS
Share code: BTI
ISIN number: GB0002875804
British American Tobacco p.l.c. (the “Company”)

                       British American Tobacco p.l.c. (the “Company”)


     Notification and public disclosure of transactions by persons discharging managerial
                   responsibilities and persons closely associated with them

On 3 April 2024 the independent Trustee of the British American Tobacco Group Employee
Trust released the following number of British American Tobacco p.l.c. 25p ordinary shares
(the “Shares”) granted to the following persons discharging managerial responsibilities
under the 2021 Long-Term Incentive Plan. Subsequent sales of shares are also set out
below.

 1     Details of the person discharging managerial responsibilities/person closely
       associated
 a) Name                               Jerome Abelman
 2     Reason for the notification
 a) Position/status                    Director, Legal and General Counsel

 b) Initial notification
                                       Initial notification
    /Amendment
 3     Details of the issuer, emission allowance market participant, auction platform,
       auctioneer or auction monitor
 a) Name                               British American Tobacco p.l.c.

 b) LEI                                213800FKA5MF17RJKT63


 4     Details of the transaction(s): section to be repeated for (i) each type of
       instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where
       transactions have been conducted
 Transaction 1
a) Description of the financial
   instrument, type of
   instrument                     Ordinary shares of 25p each

     Identification code          GB0002875804

b) Nature of the transaction      Shares released under the 2021 Long-Term
                                  Incentive Plan

c)   Price(s) and volume(s)
                                   Price(s)                  Volume(s)

                                   £nil                      15,253


d) Aggregated information

     - Aggregated volume          15,253

     - Price                      £nil

e) Date of the transaction        2024-04-03

f)   Place of the transaction     Outside a trading venue

Transaction 2
a) Description of the financial
    instrument, type of
    instrument                    Ordinary shares of 25p each

     Identification code          GB0002875804

b) Nature of the transaction      Sale of shares to meet tax liability arising on vesting
                                  of 2021 Long-Term Incentive Plan

c)   Price(s) and volume(s)
                                   Price(s)                  Volume(s)


                                   £24.04                    7,172



d) Aggregated information
     - Aggregated volume             7,172

     - Price                         £172,414.88

e) Date of the transaction           2024-04-03

f)   Place of the transaction        Outside a trading venue


1    Details of the person discharging managerial responsibilities/person closely
     associated
a) Name                              James Barrett
2    Reason for the notification
a) Position/status                   Director, Business Development

b) Initial notification
                                     Initial notification
   /Amendment
3    Details of the issuer, emission allowance market participant, auction platform,
     auctioneer or auction monitor
a) Name                              British American Tobacco p.l.c.

b) LEI                               213800FKA5MF17RJKT63


4    Details of the transaction(s): section to be repeated for (i) each type of
     instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where
     transactions have been conducted
Transaction 1
a) Description of the financial
   instrument, type of
   instrument                        Ordinary shares of 25p each

     Identification code             GB0002875804

b) Nature of the transaction         Shares released under the 2021 Long-Term
                                     Incentive Plan

c)   Price(s) and volume(s)
                                      Price(s)                 Volume(s)

                                      £nil                     5,428
d) Aggregated information

     - Aggregated volume            5,428

     - Price                        £nil

e) Date of the transaction          2024-04-03

f)   Place of the transaction       Outside a trading venue

Transaction 2
a) Description of the financial
    instrument, type of
    instrument                      Ordinary shares of 25p each

     Identification code            GB0002875804

b) Nature of the transaction        Sale of shares to meet tax liability arising on vesting
                                    of 2021 Long-Term Incentive Plan

c)   Price(s) and volume(s)
                                     Price(s)                  Volume(s)


                                     £24.04                    2,554



d) Aggregated information

     - Aggregated volume            2,554

     - Price                        £61,398.16

e) Date of the transaction          2024-04-03

f)   Place of the transaction       Outside a trading venue


1    Details of the person discharging managerial responsibilities/person closely
     associated
a) Name                             Luciano Comin
2    Reason for the notification
a) Position/status                   Marketing Director, Combustibles & New
                                     Categories

b) Initial notification
                                     Initial notification
   /Amendment
3    Details of the issuer, emission allowance market participant, auction platform,
     auctioneer or auction monitor
a) Name                              British American Tobacco p.l.c.

b) LEI                               213800FKA5MF17RJKT63


4    Details of the transaction(s): section to be repeated for (i) each type of
     instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where
     transactions have been conducted
Transaction 1
a) Description of the financial
   instrument, type of
   instrument                        Ordinary shares of 25p each

     Identification code             GB0002875804

b) Nature of the transaction         Shares released under the 2021 Long-Term
                                     Incentive Plan

c)   Price(s) and volume(s)
                                      Price(s)                 Volume(s)

                                      £nil                     14,214


d) Aggregated information

     - Aggregated volume             14,214

     - Price                         £nil

e) Date of the transaction           2024-04-03

f)   Place of the transaction        Outside a trading venue

Transaction 2
a) Description of the financial
   instrument, type of
   instrument                       Ordinary shares of 25p each

     Identification code            GB0002875804

b) Nature of the transaction        Sale of shares to meet tax liability arising on vesting
                                    of 2021 Long-Term Incentive Plan

c)   Price(s) and volume(s)
                                     Price(s)                  Volume(s)


                                     £24.04                    6,684



d) Aggregated information

     - Aggregated volume            6,684

     - Price                        £160,683.36

e) Date of the transaction          2024-04-03

f)   Place of the transaction       Outside a trading venue


1    Details of the person discharging managerial responsibilities/person closely
     associated
a) Name                             Michael Dijanosic
2    Reason for the notification
a) Position/status                  Regional Director, Asia-Pacific, Middle East and
                                    Africa

b) Initial notification
                                    Initial notification
   /Amendment
3    Details of the issuer, emission allowance market participant, auction platform,
     auctioneer or auction monitor
a) Name                             British American Tobacco p.l.c.

b) LEI                              213800FKA5MF17RJKT63
4    Details of the transaction(s): section to be repeated for (i) each type of
     instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where
     transactions have been conducted
Transaction 1
a) Description of the financial
   instrument, type of
   instrument                        Ordinary shares of 25p each

     Identification code             GB0002875804

b) Nature of the transaction         Shares released under the 2021 Long-Term
                                     Incentive Plan

c)   Price(s) and volume(s)
                                      Price(s)                  Volume(s)

                                      £nil                      12,437


d) Aggregated information

     - Aggregated volume             12,437

     - Price                         £nil

e) Date of the transaction           2024-04-03

f)   Place of the transaction        Outside a trading venue

Transaction 2
a) Description of the financial
    instrument, type of
    instrument                       Ordinary shares of 25p each

     Identification code             GB0002875804

b) Nature of the transaction         Sale of shares to meet tax liability arising on vesting
                                     of 2021 Long-Term Incentive Plan

c)   Price(s) and volume(s)
                                      Price(s)                  Volume(s)


                                      £24.04                    5,848
d) Aggregated information

     - Aggregated volume             5,848

     - Price                         £140,585.92

e) Date of the transaction           2024-04-03

f)   Place of the transaction        Outside a trading venue


1    Details of the person discharging managerial responsibilities/person closely
     associated
a) Name                              Javed Iqbal
2    Reason for the notification
a) Position/status                   Interim Finance Director, and Director, Digital and
                                     Information

b) Initial notification
                                     Initial notification
   /Amendment
3    Details of the issuer, emission allowance market participant, auction platform,
     auctioneer or auction monitor
a) Name                              British American Tobacco p.l.c.

b) LEI                               213800FKA5MF17RJKT63


4    Details of the transaction(s): section to be repeated for (i) each type of
     instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where
     transactions have been conducted
Transaction 1
a) Description of the financial
   instrument, type of
   instrument                        Ordinary shares of 25p each

     Identification code             GB0002875804

b) Nature of the transaction         Shares released under the 2021 Long-Term
                                     Incentive Plan
c)   Price(s) and volume(s)
                                   Price(s)                  Volume(s)

                                   £nil                      4,411


d) Aggregated information

     - Aggregated volume          4,411

     - Price                      £nil

e) Date of the transaction        2024-04-03

f)   Place of the transaction     Outside a trading venue

Transaction 2
a) Description of the financial
    instrument, type of
    instrument                    Ordinary shares of 25p each

     Identification code          GB0002875804

b) Nature of the transaction      Sale of shares to meet tax liability arising on vesting
                                  of 2021 Long-Term Incentive Plan

c)   Price(s) and volume(s)
                                   Price(s)                  Volume(s)


                                   £24.04                    2,076



d) Aggregated information

     - Aggregated volume          2,076

     - Price                      £49,907.04

e) Date of the transaction        2024-04-03

f)   Place of the transaction     Outside a trading venue
1    Details of the person discharging managerial responsibilities/person closely
     associated
a) Name                              Zafar Khan
2    Reason for the notification
a) Position/status                   Director, Operations

b) Initial notification
                                     Initial notification
   /Amendment
3    Details of the issuer, emission allowance market participant, auction platform,
     auctioneer or auction monitor
a) Name                              British American Tobacco p.l.c.

b) LEI                               213800FKA5MF17RJKT63


4    Details of the transaction(s): section to be repeated for (i) each type of
     instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where
     transactions have been conducted
Transaction 1
a) Description of the financial
   instrument, type of
   instrument                        Ordinary shares of 25p each

     Identification code             GB0002875804

b) Nature of the transaction         Shares released under the 2021 Long-Term
                                     Incentive Plan

c)   Price(s) and volume(s)
                                      Price(s)                 Volume(s)

                                      £nil                     12,437


d) Aggregated information

     - Aggregated volume             12,437

     - Price                         £nil

e) Date of the transaction           2024-04-03
f)   Place of the transaction       Outside a trading venue

Transaction 2
a) Description of the financial
    instrument, type of
    instrument                      Ordinary shares of 25p each

     Identification code            GB0002875804

b) Nature of the transaction        Sale of shares to meet tax liability arising on vesting
                                    of 2021 Long-Term Incentive Plan

c)   Price(s) and volume(s)
                                     Price(s)                  Volume(s)


                                     £24.04                    5,848



d) Aggregated information

     - Aggregated volume            5,848

     - Price                        £140,585.92

e) Date of the transaction          2024-04-03

f)   Place of the transaction       Outside a trading venue


1    Details of the person discharging managerial responsibilities/person closely
     associated
a) Name                             Paul McCrory
2    Reason for the notification
a) Position/status                  Director, Corporate and Regulatory Affairs

b) Initial notification
                                    Initial notification
   /Amendment
3    Details of the issuer, emission allowance market participant, auction platform,
     auctioneer or auction monitor
a) Name                             British American Tobacco p.l.c.
b) LEI                               213800FKA5MF17RJKT63


4    Details of the transaction(s): section to be repeated for (i) each type of
     instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where
     transactions have been conducted
Transaction 1
a) Description of the financial
   instrument, type of
   instrument                        Ordinary shares of 25p each

     Identification code             GB0002875804

b) Nature of the transaction         Shares released under the 2021 Long-Term
                                     Incentive Plan

c)   Price(s) and volume(s)
                                      Price(s)                  Volume(s)

                                      £nil                      3,299


d) Aggregated information

     - Aggregated volume             3,299

     - Price                         £nil

e) Date of the transaction           2024-04-03

f)   Place of the transaction        Outside a trading venue

Transaction 2
a) Description of the financial
    instrument, type of
    instrument                       Ordinary shares of 25p each

     Identification code             GB0002875804

b) Nature of the transaction         Sale of shares to meet tax liability arising on vesting
                                     of 2021 Long-Term Incentive Plan

c)   Price(s) and volume(s)
                                      Price(s)                  Volume(s)
                                      £24.04                   1,554



d) Aggregated information

     - Aggregated volume             1,554

     - Price                         £37,358.16

e) Date of the transaction           2024-04-03

f)   Place of the transaction        Outside a trading venue


1    Details of the person discharging managerial responsibilities/person closely
     associated
a) Name                              Fred Monteiro
2    Reason for the notification
a) Position/status                   Regional Director, Americas & Europe

b) Initial notification
                                     Initial notification
   /Amendment
3    Details of the issuer, emission allowance market participant, auction platform,
     auctioneer or auction monitor
a) Name                              British American Tobacco p.l.c.

b) LEI                               213800FKA5MF17RJKT63


4    Details of the transaction(s): section to be repeated for (i) each type of
     instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where
     transactions have been conducted
Transaction 1
a) Description of the financial
   instrument, type of
   instrument                        Ordinary shares of 25p each

     Identification code             GB0002875804

b) Nature of the transaction         Shares released under the 2021 Long-Term
                                     Incentive Plan
c)   Price(s) and volume(s)
                                   Price(s)                  Volume(s)

                                   £nil                      4,594


d) Aggregated information

     - Aggregated volume          4,594

     - Price                      £nil

e) Date of the transaction        2024-04-03

f)   Place of the transaction     Outside a trading venue

Transaction 2
a) Description of the financial
    instrument, type of
    instrument                    Ordinary shares of 25p each

     Identification code          GB0002875804

b) Nature of the transaction      Sale of shares to meet tax liability arising on vesting
                                  of 2021 Long-Term Incentive Plan

c)   Price(s) and volume(s)
                                   Price(s)                  Volume(s)


                                   £24.04                    2,162



d) Aggregated information

     - Aggregated volume          2,162

     - Price                      £51,974.48

e) Date of the transaction        2024-04-03

f)   Place of the transaction     Outside a trading venue
1    Details of the person discharging managerial responsibilities/person closely
     associated
a) Name                              James Murphy
2    Reason for the notification
a) Position/status                   Director, Research and Science

b) Initial notification
                                     Initial notification
   /Amendment
3    Details of the issuer, emission allowance market participant, auction platform,
     auctioneer or auction monitor
a) Name                              British American Tobacco p.l.c.

b) LEI                               213800FKA5MF17RJKT63


4    Details of the transaction(s): section to be repeated for (i) each type of
     instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where
     transactions have been conducted
Transaction 1
a) Description of the financial
   instrument, type of
   instrument                        Ordinary shares of 25p each

     Identification code             GB0002875804

b) Nature of the transaction         Shares released under the 2021 Long-Term
                                     Incentive Plan

c)   Price(s) and volume(s)
                                      Price(s)                 Volume(s)

                                      £nil                     2,538


d) Aggregated information

     - Aggregated volume             2,538

     - Price                         £nil

e) Date of the transaction           2024-04-03
f)   Place of the transaction       Outside a trading venue

Transaction 2
a) Description of the financial
    instrument, type of
    instrument                      Ordinary shares of 25p each

     Identification code            GB0002875804

b) Nature of the transaction        Sale of shares to meet tax liability arising on
                                    exercise of Long-Term Incentive Plan options

c)   Price(s) and volume(s)
                                     Price(s)                  Volume(s)


                                     £24.04                    1,196



d) Aggregated information

     - Aggregated volume            1,196

     - Price                        £28,751.84

e) Date of the transaction          2024-04-03

f)   Place of the transaction       Outside a trading venue


1    Details of the person discharging managerial responsibilities/person closely
     associated
a) Name                             Johan Vandermeulen
2    Reason for the notification
a) Position/status                  Chief Operating Officer

b) Initial notification
                                    Initial notification
   /Amendment
3    Details of the issuer, emission allowance market participant, auction platform,
     auctioneer or auction monitor
a) Name                             British American Tobacco p.l.c.
b) LEI                               213800FKA5MF17RJKT63


4    Details of the transaction(s): section to be repeated for (i) each type of
     instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where
     transactions have been conducted
Transaction 1
a) Description of the financial
   instrument, type of
   instrument                        Ordinary shares of 25p each

     Identification code             GB0002875804

b) Nature of the transaction         Shares released under the 2021 Long-Term
                                     Incentive Plan

c)   Price(s) and volume(s)
                                      Price(s)                  Volume(s)

                                      £nil                      16,020


d) Aggregated information

     - Aggregated volume             16,020

     - Price                         £nil


e) Date of the transaction           2024-04-03

f)   Place of the transaction        Outside a trading venue

Transaction 2
a) Description of the financial
    instrument, type of
    instrument                       Ordinary shares of 25p each

     Identification code             GB0002875804

b) Nature of the transaction         Sale of shares to meet tax liability arising on vesting
                                     of 2021 Long-Term Incentive Plan

c)   Price(s) and volume(s)
                                      Price(s)                  Volume(s)
                                      £24.04                   7,532



d) Aggregated information

     - Aggregated volume             7,532

     - Price                         £181,069.28

e) Date of the transaction           2024-04-03

f)   Place of the transaction        Outside a trading venue


1    Details of the person discharging managerial responsibilities/person closely
     associated
a) Name                              David Waterfield
2    Reason for the notification
a) Position/status                   President and CEO, Reynolds American Inc.

b) Initial notification
                                     Initial notification
   /Amendment
3    Details of the issuer, emission allowance market participant, auction platform,
     auctioneer or auction monitor
a) Name                              British American Tobacco p.l.c.

b) LEI                               213800FKA5MF17RJKT63


4    Details of the transaction(s): section to be repeated for (i) each type of
     instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where
     transactions have been conducted
Transaction 1
a) Description of the financial
   instrument, type of
   instrument                        Ordinary shares of 25p each

     Identification code             GB0002875804

b) Nature of the transaction         Shares released under the 2021 Long-Term
                                     Incentive Plan
c)   Price(s) and volume(s)
                                   Price(s)                  Volume(s)

                                   £nil                      5,602


d) Aggregated information

     - Aggregated volume          5,602

     - Price                      £nil

e) Date of the transaction        2024-04-03

f)   Place of the transaction     Outside a trading venue

Transaction 2
a) Description of the financial
    instrument, type of
    instrument                    Ordinary shares of 25p each

     Identification code          GB0002875804

b) Nature of the transaction      Sale of shares on vesting of 2021 Long-Term
                                  Incentive Plan, including to meet tax liability arising

c)   Price(s) and volume(s)
                                   Price(s)                  Volume(s)


                                   £24.04                    5,602



d) Aggregated information

     - Aggregated volume          5,602

     - Price                      £134,672.08

e) Date of the transaction        2024-04-03

f)   Place of the transaction     Outside a trading venue
1    Details of the person discharging managerial responsibilities/person closely
     associated
a) Name                              Kingsley Wheaton
2    Reason for the notification
a) Position/status                   Chief Strategy and Growth Officer

b) Initial notification
                                     Initial notification
   /Amendment
3    Details of the issuer, emission allowance market participant, auction platform,
     auctioneer or auction monitor
a) Name                              British American Tobacco p.l.c.

b) LEI                               213800FKA5MF17RJKT63


4    Details of the transaction(s): section to be repeated for (i) each type of
     instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where
     transactions have been conducted
Transaction 1
a) Description of the financial
   instrument, type of
   instrument                        Ordinary shares of 25p each

     Identification code             GB0002875804

b) Nature of the transaction         Shares released under the 2021 Long-Term
                                     Incentive Plan

c)   Price(s) and volume(s)
                                      Price(s)                 Volume(s)

                                      £nil                     19,139


d) Aggregated information

     - Aggregated volume             19,139

     - Price                         £nil

e) Date of the transaction           2024-04-03
 f)   Place of the transaction        Outside a trading venue

 Transaction 2
 a) Description of the financial
     instrument, type of
     instrument                       Ordinary shares of 25p each

      Identification code             GB0002875804

 b) Nature of the transaction         Sale of shares to meet tax liability arising on vesting
                                      of 2021 Long-Term Incentive Plan

 c)   Price(s) and volume(s)
                                       Price(s)                  Volume(s)


                                       £24.04                    8,998



 d) Aggregated information

      - Aggregated volume             8,998

      - Price                         £216,311.92

 e) Date of the transaction           2024-04-03

 f)   Place of the transaction        Outside a trading venue



 Name of officer of issuer responsible for making notification: Nancy Jiang

 Date of notification: 5 April 2024



5 April 2024

Sponsor: Merrill Lynch South Africa (Pty) Ltd t/a BofA Securities