Aerie launches initiative to award $400,000 to 20 real-life changemakers who are making a difference in their communities
NEW YORK--(BUSINESS WIRE)-- American Eagle Outfitters, Inc. (NYSE: AEO) today announces that Aerie will welcome actor Lana Condor, actor and writer Beanie Feldstein, actor and writer Hari Nef, Tony award winning actor Ali Stroker, sustainability activist Manuela Barón, founder of Smile On Me Dre Thomas, DJ and wellness advocate Tiff McFierce, and scientist and CEO Keiana Cavé as #AerieREAL Role Models. These eight inspiring women will be joined by current Role Models Aly Raisman, Iskra, Brenna Huckaby, Molly Burke and Jenna Kutcher.
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Aerie introduces Ali Stroker, Beanie Feldstein, Dre Thomas, Hari Nef, Keiana Cavé, Lana Condor, Manuela Barón and Tiff McFierce, alongside current Role Models Aly Raisman, Brenna Huckaby, Iskra, Jenna Kutcher and Molly Burke, in its #AerieREAL Role Model Spring '20 campaign. Photo Credit: Aerie / Andrew Buda
#AerieREAL Role Models spread the brand’s mission to love your real self—inside and out. They empower and inspire the Aerie community to be the change they want to see in the world through leadership, advocacy, workshops and philanthropic partnerships. As one of the fastest growing brands in the apparel industry, Aerie is equally committed to creating exceptional merchandise collections for its customers while positively influencing the way women see themselves and treat others.
Through the #AerieREAL Change Initiative that launches today, Aerie and the Role Models are taking action and changing the game. It’s time to get up, get out and get involved. Aerie will award 20 real-life changemakers with $20,000 to help them on their journey in making the world a better place.
“Six years ago, Aerie took the game-changing leap to stop airbrushing its models—which ignited a body positivity movement that has empowered women around the world to let their real selves shine,” commented Jennifer Foyle, Aerie Global Brand President. “We believe everyone has the power to be a changemaker. Together with our incredible Role Models, we cannot wait to award $400,000 to 20 fierce and inspiring members of the #AerieREAL community.”
About the #AerieREAL Role Models:
About the #AerieREAL Change Initiative
About #AerieREAL™
About Aerie
Aerie is a lifestyle brand offering intimates, apparel, activewear and swim collections. With the #AerieREAL™ movement, Aerie celebrates its community by advocating for body positivity and the empowerment of all women. Aerie believes in inspiring customers to love their real selves, inside and out. Retouching-free since 2014. Visit www.aerie.com to learn more. Let the Real You Shine®.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle® and Aerie® brands. Our purpose is to show the world that there’s REAL power in the optimism of youth. The company operates more than 1,000 stores in the United States, Canada, Mexico, China and Hong Kong, and ships to 81 countries worldwide through its websites. American Eagle and Aerie merchandise also is available at more than 200 international locations operated by licensees in 25 countries. For more information, please visit www.aeo-inc.com.
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Matthew Owens SHADOW Phone: 212.972.0277 Matthew@weareshadow.com
Source: American Eagle Outfitters, Inc.