Only 6% of attempted seller account registrations passed Amazon’s robust verification processes and listed products for sale
Amazon seized more than 2 million counterfeit products before being sent to a customer and destroyed them so they were not resold elsewhere in the retail supply chain
SEATTLE--(BUSINESS WIRE)-- Amazon (NASDAQ:AMZN) today released its 2020 Brand Protection Report which provides a comprehensive view of how it ensures customers shop from authentic products in its stores. Amazon makes significant investments in dedicated teams and industry-leading machine learning technology to proactively protect customers, brands and its selling partners from counterfeiters, and to hold them accountable if they attempt to sell fakes through Amazon. In 2020, Amazon invested more than $700 million and employed more than 10,000 people to protect its stores from fraud and abuse.
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“Amazon was an important partner for the 1.9 million small and medium businesses that sell in our store during the pandemic. We’ve helped our selling partners keep their virtual doors open, and despite increased attempts by bad actors, continued to ensure that the vast majority of customers shop with confidence from our broad selection of authentic products,” said Dharmesh Mehta, Vice President, Customer Trust and Partner Support, Amazon. “Our team's relentless innovation has helped us stop 6 million attempts to create a selling account and more than 10 billion suspect listings as we continue to drive counterfeits to zero.”
Highlights from the 2020 Brand Protection Report show Amazon’s significant innovation and worldwide progress in combatting counterfeits and protecting customers and brands, including:
Adrienne McNicholas, Co-Founder of the small business Food Huggers, said: “Brand owners can’t be in all places at all times. Having the Amazon brand protection tools available to small businesses like Food Huggers gives us the ability to protect our brands and our IP around the globe.”
The Brand Protection Report outlines Amazon’s anti-counterfeiting approach, including:
To view the Amazon Brand Protection Report, click here.
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
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Source: Amazon