MIAMI, Feb. 16, 2022 (GLOBE NEWSWIRE) -- Brunswick Corporation (NYSE: BC) continues to demonstrate the unique breadth and intensity of its innovation efforts during the 2022 Miami International Boat Show which begins today, debuting multiple products derived from the Company’s ACES (autonomy, connected, electrified, shared) strategy and integrating technology from its new acquisitions. During the five-day event, Brunswick will showcase award-winning new technologies and services across all four divisions, Mercury Marine, Brunswick Boat Group, Advanced Systems Group and Business Acceleration, aimed at making boating more engaging, intuitive, accessible, and easier than ever before.
“We have made tremendous strides advancing every aspect of our New Wave strategy that builds on our foundation as the largest and most innovative company in the marine industry,” said Dave Foulkes, Brunswick Corporation CEO. “We are committed to delivering the smartest products and experiences in the industry and, once again, Miami provides our brands the opportunity to demonstrate our unique capabilities and build on our extraordinary position of industry leadership.”
Some of Brunswick’s new products and services on display in Miami this year include:
“I am excited for the world to see all these outstanding new products integrating the incredible range of Brunswick’s technology portfolio, and to introduce our innovative electric outboard concept, a natural extension of Mercury’s industry-leading product line,” said Foulkes. “Our performance in Miami is a testament to the power of our global teams and the cross-brand synergies that will continue to drive our success.”
This year Harris Pontoons and Lowe Boats return to the Miami Boat Show to showcase some of their latest models, including the new Harris Grand Mariner and the Lowe 22 Bay Boat, showcasing Lowe’s new branding and design language. Freedom Boat Club will also be exhibiting in Miami, recruiting new customers to its many South Florida and other locations. Because the 2021 Miami Boat Show was cancelled due to COVID-19, a number of other award-winning Brunswick products, including Mercury’s 600hp V12 Verado and the Sea Ray Sundancer 370, will make their full Miami show debut this year.
About Brunswick
Headquartered in Mettawa, Ill., Brunswick Corporation’s leading consumer brands include Mercury Marine outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers and SmartCraft electronics; Advanced Systems Group, which includes industry-leading brands such as Simrad, Lowrance, C-MAP, B&G, MotorGuide, Attwood, Mastervolt, RELiON, Blue Sea Systems, CZone, and ASG Connect system integrators; Land ’N’ Sea, BLA, Payne’s Marine, Kellogg Marine, and Lankhorst Taselaar marine parts distribution; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Heyday, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Boating Services Network, Freedom Boat Club and Boat Class. For more information, visit brunswick.com.
Lee Gordon Vice President – Brunswick Global Communications & Public Affairs Brunswick Office: 847-735-4003 Mercury Office: 920-924-1808 Cell: 904-860-8848 Lee.Gordon@Brunswick.com Source: Brunswick Corporation