LEBANON, Tenn., March 3, 2021 /PRNewswire/ -- Cracker Barrel Old Country Store® announced today the launch of its Spring Into the Season campaign, featuring a new, homestyle Prime Rib Heat n' Serve meal and Baskets for Every Occasion gift options to make the most of the Easter holiday and life's most memorable milestones. Plus, Cracker Barrel's popular classic Easter Heat n' Serve meal including spiral-sliced sugar-cured ham will be back in two sizes – Feast and Family Dinner.
Cracker Barrel guests can look forward to classic meal options and unique gift-giving for Easter and everyday moments."Whether you're craving a country feast, refreshing your home for Spring, or planning to give one-of-a-kind Easter baskets, Cracker Barrel is here to offer convenient and delicious ways to make new traditions at home or celebrate with us around one of our tables," said Cracker Barrel Senior Vice President and Chief Marketing Officer Jennifer Tate. "This year, we're especially excited to offer families our Prime Rib Heat n' Serve Family Dinner option for the first time, allowing our guests a way to elevate special gatherings at home at a fair price."
For the first time ever, Cracker Barrel is offering a delectable Prime Rib as part of a new Heat n' Serve meal – perfect for special occasions like Easter. Serving four to six people, the Prime Rib is paired with au jus and horseradish sauce for dipping, mashed potatoes with roasted gravy and a choice of two additional sides, as well as sweet yeast rolls. Additionally, the Baskets for Every Occasion offer one-of-a-kind gifting options to effortlessly celebrate everything from holidays, like Easter, to life milestones, like weddings and new babies, and everyday moments in between.
Throughout the spring, Cracker Barrel is offering guests a number of ways to Spring Into the Season:
Easter Heat n' Serve meals are available for pick-up between April 2-4. Guests looking to enjoy a Heat n' Serve meal are encouraged to order online at least 24 hours in advance of desired pick-up date by visiting crackerbarrel.com.
Cracker Barrel makes the process of ordering meals and unique gifts seamless through a new website and mobile app offering guests a streamlined experience that makes it easier to order homestyle favorites to-go, shop retail, manage in-store experiences via an online wait list and more. Shop our digital gift guide for inspiration to build your own gift baskets for any occasion at crackerbarrel.com/lookbook and share your unique finds using #CrackerBarrelFinds.
To learn more about how Cracker Barrel is keeping employees and guests safe, please visit crackerbarrel.com/response.
About Cracker Barrel Old Country Store, Inc.Cracker Barrel Old Country Store, Inc. (Nasdaq: CBRL) shares warm welcomes and friendly service while offering guests quality homestyle food and unique shopping – all at a fair price. By creating a world filled with hospitality and charm through an experience that combines dining and shopping, guests are cared for like family. Established in 1969 in Lebanon, Tenn., Cracker Barrel and its affiliates operate more than 660 company-owned Cracker Barrel Old Country Store® locations in 45 states and own the breakfast and lunch focused fast-casual Maple Street Biscuit Company® restaurants. For more information about the company, visit crackerbarrel.com.
Media Contact:Media Relations 615-235-4135media.relations@crackerbarrel.com
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SOURCE Cracker Barrel Old Country Store, Inc.