ATLANTA, May 12, 2022 (GLOBE NEWSWIRE) -- Cardlytics (NASDAQ: CDLX), an advertising platform in banks’ digital channels, today released its Q1 2022 State of Spend Report. With insight into 1 out of every 2 debit and credit card swipes in the US, Cardlytics found that overall consumer spend is up 7% in Q1 2022 versus the same quarter last year. This marks the highest consumer spending level in four years, despite concerns over record inflation.
The report, which analyzed purchase insights from the Cardlytics platform between December 30, 2021, and March 31, 2022, reveals how consumers are spending across categories including restaurant, direct-to-consumer (DTC), travel, grocery, gas, and convenience, among others. This Purchase Intelligence™ is critical for advertisers to better understand changing consumer preferences and create resulting campaigns that drive incremental returns.
A few highlights from the Q1 2022 State of Spend Report show:
“Despite supply chain challenges, ongoing pandemic uncertainty, and record-level inflation, it’s clear that consumers are continuing to spend but are also looking for frictionless ways to save,” said Cardlytics’ Chief Business Officer, Ross McNab. “As the economy continues to open and summer approaches, now is an important time for brands to take a closer look at their existing marketing strategies and determine what is really driving moments of impact and measurable incremental return on ad spend and make any adjustments accordingly.”
To learn more about Cardlytics’ solutions for driving incremental impact and the Q1 2022 State of Spend, visit https://cdlx.cc/Q12022StateofSpendPR
About CardlyticsCardlytics (NASDAQ: CDLX) is a digital advertising platform. We partner with financial institutions to run their rewards programs that promote customer loyalty and deepen relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Los Angeles, San Francisco, Austin, Detroit and Visakhapatnam. Learn more at www.cardlytics.com.
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Source: Cardlytics, Inc.