ST. LOUIS, Nov. 19, 2020 /PRNewswire/ -- Enterprise Holdings today announced a new initiative with Clorox®, one of the most trusted brands in cleaning, to implement near- and long-term enhancements to its cleaning procedures. The collaboration reinforces the company's Complete Clean Pledge to help customers feel confident as they begin to travel again.
To kick off the initiative, Enterprise Holdings will begin providing a one-count Clorox Disinfecting Wipe in every vehicle rented through its brands – Enterprise Rent-A-Car, National Car Rental and Alamo Rent-A-Car. The distribution of the Clorox Disinfecting Wipes marks an industry-first in car rental. The effort is rolling out throughout the southeast United States in November. After the first of the year, it will expand to locations throughout the rest of the U.S. and Canada, as well as to the Enterprise Truck Rental and Enterprise Car Sales businesses.
"This is a simple but first-of-its-kind effort in the car rental industry, and it's our way of increasing customers' peace of mind," said Will Withington, Senior Vice President of North American Operations for Enterprise Holdings. "We heard this loud and clear from car rental customers – they want more personal cleaning control, in addition to our already rigorous cleaning and sanitizing procedures that follow each rental. In fact, nearly 80% of those we surveyed said they would feel most comfortable renting if they were to receive a disinfecting wipe to wipe down high-touch areas themselves."
Since introducing its Complete Clean Pledge in May, Enterprise Holdings and its three car rental brands have continuously worked to advance the health and safety practices throughout their operations.
"That's why we are proud to provide an additional layer of customer control and peace of mind on top of our Complete Clean Pledge with the trusted cleaning and disinfecting expertise of Clorox," added Withington.
The Clorox Disinfecting Wipes are approved by the EPA to kill SARS-CoV-2, the virus that causes COVID-19, when used as directed. Each wipe includes directions for use and is accompanied by instructions to use it on the vehicle's high-touch, hard nonporous surfaces.
Innovations, Enhancement and Products
By bringing together two strong brands working to benefit customer health and safety, Enterprise and Clorox's collaborative efforts will improve consumer confidence across North America for years to come.
"As the world continues to confront the global COVID-19 pandemic, disinfectants play an important role in and out of the home. Helping to restore confidence in essential travel is an important step in our recovery as a society," said Heath Rigsby, Vice President of Out of Home at The Clorox Company. "Our program with Enterprise, a company committed to the highest standards of cleanliness, allows us to continue supporting businesses as they serve their customers in a responsible way."
In addition to the one-count wipes, Enterprise is teaming up with Clorox to look at ways to incorporate other products into its safety and car cleaning practices and test new technologies throughout its rental operations over the long term.
"We want customers to know we are working closely with trusted experts and always reviewing our cleaning standards and protocols – and that their safety is our highest priority as they begin to travel, now and in the future," Withington said.
Enterprise Holdings' Complete Clean Pledge – A Long-Term Commitment to Well-being and Safety
Enterprise Holdings' Complete Clean Pledge is a long-term commitment to industry-leading health and safety practices throughout all of its operations.
For more information about Enterprise Holdings Complete Clean Pledge and its new program with Clorox, click here.
About Enterprise HoldingsEnterprise Holdings, Inc. is a leading provider of mobility solutions, owning and operating the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands through its integrated global network of independent regional subsidiaries. Enterprise Holdings and its affiliates offer extensive car rental, carsharing, truck rental, fleet management, retail car sales, as well as travel management and other transportation services to make travel easier and more convenient for customers. Privately held by the Taylor family of St. Louis, MO., Enterprise Holdings, manages a diverse fleet of nearly 1.7 million vehicles through a network of more than 9,500 fully staffed neighborhood and airport rental locations in nearly 100 countries and territories. For more information about Enterprise Holdings visit www.enterpriseholdings.com.
The Clorox CompanyThe Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with about 8,800 employees worldwide and fiscal year 2020 sales of $6.7 billion. Clorox markets some of the most trusted and recognized consumer brand names, including its namesake bleach and cleaning products; Pine-Sol® cleaners; Liquid-Plumr® clog removers; Poett® home care products; Fresh Step® cat litter; Glad® bags and wraps; Kingsford® charcoal; Hidden Valley® dressings and sauces; Brita® water-filtration products; Burt's Bees® natural personal care products; and RenewLife®, Rainbow Light®, Natural Vitality Calm™, NeoCell® and Stop Aging Now® vitamins, minerals and supplements. The company also markets industry-leading products and technologies for professional customers, including those sold under the CloroxPro™ and Clorox Healthcare® brand names. More than 80% of the company's sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories.
Clorox is a signatory of the United Nations Global Compact and the Ellen MacArthur Foundation's New Plastics Economy Global Commitment. The company has been broadly recognized for its corporate responsibility efforts, listed No. 1 on the 2020 Axios Harris Poll 100 reputation rankings and included on the Barron's 2020 100 Most Sustainable Companies list and the Human Rights Campaign's 2020 Corporate Equality Index, among others. In support of its communities, The Clorox Company and its foundations contributed more than $25 million in combined cash grants, product donations and cause marketing in fiscal year 2020. For more information, visit TheCloroxCompany.com, including the Good Growth blog, and follow the company on Twitter at @CloroxCo.
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SOURCE Enterprise Holdings, Inc.