SAN FRANCISCO, Sept. 20, 2022 /PRNewswire/ -- Slack, your digital HQ, with Salesforce [NYSE: CRM], the global leader in CRM, today unveiled new product innovations at Dreamforce that make it even more productive for teams to work together in Slack, pull in actionable data directly from Salesforce Customer 360, and get more value from their digital HQ.
Our current economic cycle is forcing organizations of all sizes to become resourceful at every level. Hiring pauses and resource constraints mean teams are doing more with less to drive business. To address these pain points, leaders are looking for tools that increase team productivity and help them get the most value from their tech stacks. Many are turning to solutions like Slack as their digital HQ, which connects conversations, automation, and apps in one space.
"We're focused on helping our customers navigate the future of work, whether that's hybrid, remote or in the office," said Tamar Yehoshua, Chief Product Officer, Slack. "We've been introducing capabilities like Slack Connect, clips, huddles and now canvas, that bring more value to our customers and enhance working in a digital HQ."
Transform how teams share information with Slack canvasSlack canvas is a new surface in the digital HQ where teams can capture information, find answers, and move work forward. It supplements the linear, real-time collaboration in channels with a permanent place to capture the most important resources and information. When paired with the new Slack platform and Customer 360, teams can bring in the data employees need from their systems of record into canvas — as well as automate business-critical workflows with buttons and forms.
From onboarding new hires to launching marketing campaigns to sharing executive briefings and sales account updates, teams can customize a canvas for nearly anything. With canvas, sales, service and marketing teams can:
Accelerate team selling with Slack canvasSlack canvas will help sales teams maximize effectiveness, increase productivity, and win more deals by surfacing key customer insights. Every account channel can have a dedicated canvas that includes essential information the entire account team can use and update. Features that users will be able to take advantage of include:
Streamline service agent onboarding and jump-start productivityIn a canvas, a manager can include a checklist of items for new service agents to complete their first week, such as joining multiple channels with the click of a button, watching training videos, and reading files. Managers can also embed automated workflows to complete tasks, like requesting a corporate phone, without ever leaving the canvas.
Once the new agent is up to speed, the agent can integrate data from Salesforce Service Cloud into Tableau dashboards to surface customer insights from multiple channels. Having this information at one's fingertips is helpful when it comes to reviewing the overall case history for an account and keeping track of caseload metrics, such as calls per day, cases opened and closed, and customer NPS.
Drive better campaign outcomes with streamlined collaborationWith Slack, marketing organizations can deliver end-to-end data-driven campaigns across their teams and partners. First, by pairing a canvas to a Slack Connect project channel, teams can manage every step of the campaign process from a single collaborative view that tracks all content, files, and data to define goals, track progress, and manage resources. As teams collaborate, it's easy to update the canvas with links to draft email copy and mockups and to access rich previews of creative design files from across the brand and agency partners. This helps marketers set clear goals, increase productivity, and accelerate time to market.
Next, with the Marketing Cloud for Slack integrations, teams can set up, execute, and measure their campaigns directly in Slack. Powered by Marketing Cloud Account Engagement for Slack, marketing and sales teams can leverage real-time alerts and align within Slack channels to prioritize lead follow-up, analyze pipeline impact and iterate on campaigns instantly. Once the campaign is live, teams can include in-flight campaign performance data using Marketing Cloud's Intelligence Insights for Slack integration in the channel and canvas. This provides marketers with a custom view of the campaign's performance data in one place for teams to monitor trends, align on strategy and shift investments — which can be easily shared in Slack.
Tune in to Dreamforce 2022 on Salesforce+ Sept. 20–22 to discover how Slack and Salesforce deliver solutions that drive efficiencies, solve business challenges, and help teams deliver more for their customers — all powered by their digital HQ.
About SlackSlack is your Digital HQ—a place where work flows between your people, systems, partners and customers. Slack breaks down communication silos inside and beyond your organization by bringing teams and tools together around common goals, projects and processes in channels and in Slack Connect. It removes the limits of physical walls, giving people the flexibility to do their best work where, when and how they prefer with huddles and clips. And it empowers everyone to automate common tasks with apps and workflows. In the digital-first era, Slack makes work simpler, more pleasant and more productive. To learn more about Slack, visit www.slack.com.
About SalesforceSalesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit https://www.salesforce.com, or call 1-800-NO-SOFTWARE.
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SOURCE Salesforce