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Criteo positioned as a Challenger in the 2020 Gartner Magic Quadrant for Ad Tech

Published: 2020-09-29 11:30:00 ET

NEW YORK, Sept. 29, 2020 /PRNewswire/ -- Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world's marketers with trusted and impactful advertising, today announced it was recognized as a Challenger in the September 2020 Gartner Magic Quadrant for Ad Tech, a research report authored by Andrew Frank, Lizzy Foo Kune and Eric Schmitt.

The Gartner Magic Quadrant for Ad Tech evaluates technology vendors for managing digital advertising across channels, including display, video, over-the-top/connected TV (OTT/CTV), mobile, social and search. According to the report, "Challengers in this Magic Quadrant perform as well as (or better than) Leaders but tend to focus more narrowly on certain channels, strategies or nonenterprise buyer profiles. Challengers are positioned close to the Leaders Quadrant and, in many cases, their specialization is an advantage to some buyers."

"We're pleased to be recognized by Gartner in this report. Earlier this year, we were recognized by IDC as the leading independent AdTech company," said Todd Parsons, Chief Product Officer, Criteo.

According to the report "Gartner defines the Ad Tech market as technology for managing digital advertising across channels, including display, video, over-the-top/connected TV (OTT/CTV), mobile, social and search with functions for: targeting, campaign design, media buying, analysis, optimization and automation."

What Criteo clients say on Gartner Peer InsightsCriteo has an overall rating of 4.7 out of 5 by users in the Ad Tech market as of 28 September 2020, based on 32 reviews in the last 12 months.

"Easy to Setup, Easy to Use, Easy to Getting Back Our Customers" - Senior Assistant Software Specialist in the Retail Industry - Company Size: Gov't/PS/ED 5,000 - 50,000 Employees
"Super flexible products which can cater every aspect in our business needs" – Internet Marketing Lead in the Retail Industry - Company Size

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Certain investments are not suitable for all investors. Before investing, consider your investment objectives and applicable fees. The rate of return on investments can vary widely over time, especially for long term investments. Investment losses are possible, including the potential loss of all amounts invested. Information provided by Enhanced Investments is for informational and general educational purposes only and is not investment or financial advice.