Earth Conscious Coastal-Inspired Collab Embodies the 'Live Buena' Lifestyle
GOLETA, Calif., March 21, 2023 /PRNewswire/ -- Sanuk®, a division of Deckers Brands (NYSE: DECK), has teamed up with powerhouse San Diego-based craft brewery Stone Brewing for a limited-edition capsule collection. The fresh, earth conscious collaboration celebrates the Southern California 'Live Buena' lifestyle, where Stone Buenaveza Salt & Lime Lager and Sanuk sandals meet the Pacific sands.
Fresh out of the tap, this Sanuk x Stone Brewing collection features a six pack of classic styles with custom artwork, vibrant Stone Buenaveza-inspired colors and tastefully co-branded moments. This premium lineup of men's and women's summer styles are made with natural materials like hemp, recycled plastic and rubber, along with bio-based materials like BLOOM™ foam.
"As two brands with synergistic missions and San Diego roots beginning in the 90s, teaming up with the good humans at Stone Brewing just made sense," said Katie Pruitt, Brand Director at Sanuk. "This collection embodies the ethos of both Sanuk and Stone Brewing by delivering innovative, quality goods, with tasteful design details and superior comfort for that beach-day-mindset, no matter where you are."
"When we released Stone Buenaveza Salt & Lime Lager, we couldn't wait to bring its 'Live Buena' spirit to life beyond the beer itself," explained Erin Smith, VP of Marketing at Stone Brewing. "Sanuk's capsule collection embodies that laidback, active SoCal lifestyle and does so with an eco-conscious commitment that speaks to our shared brand values."
The Sanuk x Stone Brewing capsule collection is now available online at Sanuk.com and in store at all Stone Brewing Tap Rooms and select premium retailers. Retail prices range from $40-65.
For more information about the Sanuk x Stone Brewing collection, visit Sanuk.com/StoneBrewing or follow along on Instagram @sanuk #smilepassiton.
About The Sanuk® Brand
Welcome to the world of Sanuk. We're an unconventional footwear brand on a mission to be the outfitter for the journey to your happy place. In 1997, we were founded with one simple goal: to make people smile...and pass it on. In the world of Sanuk, smiles are always wider…every step of the way to your happy place. For more information, visit sanuk.com or follow @sanuk #smilepassiton.
About Deckers Brands
Deckers Brands Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, Koolaburra®, HOKA®, Teva® and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has 50 years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.
About Stone Brewing
Founded in 1996, Stone Brewing pioneered the West Coast Style IPA, helping to fuel the modern craft beer revolution and inspire generations of hop fanatics. Today Stone operates breweries in Escondido, CA and Richmond, VA plus seven tap room and bistro locations. Stone offers a wide range of craft beers including its most popular Stone IPA, Stone Delicious IPA and Stone Buenaveza Salt & Lime Lager. The company's long list of environmental efforts includes a LEED Silver Certification, world-class water reclamation and creative uses of spent grain. Stone has been called the "All-time Top Brewery on Planet Earth" by BeerAdvocate magazine twice. To find Stone beers, visit find.stonebrewing.com. For more information on Stone Brewing visit stonebrewing.com, Facebook, Instagram or Twitter.
Media Contact: Madison Kaplan, Crowe PR mkaplan@crowepr.com (503) 369-7632
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SOURCE Sanuk