Get Swirling Hues, Creamy Formulas and Heavenly Scents at Sweet Prices
Available Exclusively at elfcosmetics.com and Walmart in the U.S.
OAKLAND, Calif.--(BUSINESS WIRE)-- It’s a batch made in heaven! The new limited-edition Cookies ‘N’ Dreams collection from e.l.f. Cosmetics is a delicious way to serve up new looks. Inspired by crumbled chocolate cookies swirled with creamy ice cream, this collection features 13 clean beauty products that will satisfy your sweet fixation. Get the whole scoop with products starting at just $4, yes, drool-worthy prices that let you indulge!
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e.l.f. Cosmetics screams for ice cream with its new Cookies ‘N Dreams collection. This new limited-edition collection is available exclusively at elfcosmetics.com and Walmart in the U.S. (Photo: Business Wire)
“After the successful launch of our Mint Melt collection in 2021, we asked our community what flavor of ice cream they wanted to wear next,” says Kory Marchisotto, Chief Marketing Officer at e.l.f. Beauty. “Cookies & Cream was their number one! We love creating collections our community desires, and this one is the dreamiest.”
Cookies ‘N’ Dreams is available exclusively on elfcosmetics.com, Walmart.com and at Walmart stores in the U.S. beginning January 20. e.l.f. Beauty Squad loyalty members can shop the collection starting on January 19 on elfcosmetics.com. Globally, the collection will be available exclusively at Superdrug in the U.K. on January 26. Douglas will also launch the collection in Italy and the Netherlands.
“I scream. You scream. We all scream for Cookies ‘N’ Dreams. Walmart is excited to team up with e.l.f. Cosmetics to give customers an exclusive lineup of 13 clean new items that can fit any budget,” exclaimed Tracey McGuire, Walmart Merchandise Director, Cosmetics. “My personal favorite is the ‘Just the Cream Putty Primer’ which holds my makeup look all day and has a yummy scent!”
Ready for the full scoop? Sample the complete Cookies ‘N’ Dreams collection:
To further spread the word, Walmart will be celebrating the collection by hosting a shoppable livestream event on TikTok on Tuesday, February 8 at 7:00PM EST. The event will be hosted by Tiktok beauty influencer Meredith Duxbury and streamed from her account. RSVP for the event by visiting Meredith’s TikTok account (here) and registering to be notified of the event.
From the cool blue packaging and cream swirled embellishments to the innovative shades, products and sweet scents, Cookies ‘N’ Dreams kicks off 2022 with the ultimate, indulgent, mouth-watering collection. Best of all? It’s totally calorie-free!
Check in for more Cookies ‘N’ Dreams moments on Instagram, Facebook, Twitter, and TikTok.
About e.l.f. Cosmetics
Since 2004, e.l.f. Cosmetics has made the best of beauty accessible to every eye, lip and face. We make high-quality, prestige-inspired cosmetics and skin care products at an extraordinary value and are proud to be 100% clean, vegan and cruelty-free. As one of the first online beauty brands, e.l.f. continues to attract a highly engaged audience and set benchmarks with new digital platforms. Our brand is widely available at leading retailers such as Target, Walmart and ULTA Beauty, and has a growing international presence including Boots, Superdrug and Douglas.
Learn more by visiting www.elfcosmetics.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20220118005135/en/
Media Contacts Corporate Communications: Melinda Fried, e.l.f. Beautymfried@elfbeauty.com Business Media Inquiries: Melanie WiesenfeldLippe Taylore.l.f@lippetaylor.com Consumer Media Inquiries: Danielle Marmel SHADOW Danielle@weareshadow.com
Source: e.l.f. Cosmetics