Creamy Neutrals with Pops of Mint are available exclusively at Walmart and elfcosmetics.com
OAKLAND, Calif.--(BUSINESS WIRE)-- The indulgent experience of dipping into your favorite ice cream can now be experienced guilt-free, thanks to the new Mint Melt collection from e.l.f. Cosmetics. Inspired by creamy neutrals and mint chocolate chip ice cream, this eight-piece limited-edition lineup promises a sweet and refreshing new take on shades, textures and finishes.
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With Mint Melt, makeup and skincare get a playful, e.l.f. Cosmetics refresh, thanks to these yummy features:
“From the minty green packaging and scent, to the creamy universal shades with its cooling effect, we’re serving up our sweetest, most refreshing collection yet,” says Kory Marchisotto, Chief Marketing Officer at e.l.f. Beauty. “What better way to start the new year than with some products that will make your mouth-water?”
Early reviews are in—there is simply no e.l.f control when it comes to Mint Melt – here’s the scoop of what’s in the collection:
“It’s a wakeup call for the senses,” adds Marchisotto. “We’re confident that our e.l.f. community will become instantly obsessed with this e.l.f. indulgence!’”
The Mint Melt collection is available exclusively at Walmart and online at Walmart.com in the U.S. and elfcosmetics.com. Globally the collection will be available at Superdrug in the UK on January 27 and DM stores in Germany at the end of February.
Check-in on more Mint Melt moments on Instagram, Facebook, Twitter, and TikTok.
About e.l.f. Cosmetics:
Since 2004, e.l.f. Cosmetics has made the best of beauty accessible to every eye, lip and face. We make high-quality, prestige-inspired cosmetics and skin care products at an extraordinary value and are proud to be 100% vegan and cruelty-free. As one of the first online beauty brands, e.l.f. continues to attract a highly engaged audience and set benchmarks with new digital platforms. Our brand is widely available at leading retailers such as Target, Walmart and Ulta Beauty, and has a growing international presence.
Learn more by visiting www.elfcosmetics.com
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Corporate Communications: Melinda Fried, e.l.f. Beautymfried@elfcosmetics.com Business Media Inquiries: Brittany Fraser, ICR, Inc.ELFPR@icrinc.com Consumer Media Inquiries: Liza Suloti, SHADOW Liza@weareshadow.com
Source: e.l.f. Beauty