MARLBOROUGH, Mass., Oct. 26, 2020 /PRNewswire/ -- Braun Thermometers, a licensed brand of Helen of Troy Limited (NASDAQ: HELE), today announced findings from a new survey, conducted by Wakefield Research, aimed to uncover misconceptions about temperatures and thermometer use. Though several studies confirm that normal adult body temperature varies from person to person, more than half (56 percent) of those surveyed in this recent survey, incorrectly believed that anything over 98.6 °F was a cause for concern.
"Because fever is often one of the first symptoms of those infected with COVID-19 who exhibit symptoms, as well as a key symptom of the flu, it's important to understand how to take an accurate temperature reading," said Dr. Tanya Altmann. "In partnering with Braun Thermometers to launch National Temperature Check Week, we are aiming to educate people about the importance of knowing your personal temperature range and the different factors that can impact this, to help enable them to identify a fever during this critical time."
Temperature checks and changing behavior
Whether dropping kids at school, returning to the office or dining out, temperature checks are now a part of our daily routines in the "new normal," making it an ideal time for a "temperature check" on Americans' perspective on temperature-taking. Braun Thermometers' new survey found:
The temperature knowledge gap
Body temperature generally varies considerably between individuals based on a number of factors, including age, gender, weight, physical activity and even time of day. Studies have also shown that the interpretation of a fever differs by site (or part of the body where temperature is checked). Yet, the survey uncovered some common gaps in knowledge on this subject:
Consumers need more certainty: Thermometers and accuracy
In addition to confusion around basic facts of baseline temperature, Americans are skeptical about the instruments they're using signaling a need for education about different thermometers and how to best take an accurate reading. Gender and parental status play an important role here with the survey finding:
"To help improve your confidence in your temperature reading, it's important to understand the range of different thermometers available to suit different needs. For example, in-ear thermometers are great because the ear is one of the best sites for temperature measurement given it reflects the core temperature of the body, allowing for a precise reading," says Dr. Altmann. "On the other hand, no-touch thermometers are quick and generally comfortable for children and adults. Regardless of what type of thermometer is used, there is no arguing that these products have become a first line of defense to closely monitor our health and to protect those around us—including our loved ones and community members."
You can find tips from Dr. Altmann on how to take an accurate temperature reading here.
Survey MethodologyThis survey was conducted by Wakefield Research among 1,000 nationally representative U.S. adults ages 18+, between Oct. 2 and Oct. 6, 2020, using an email invitation and an online survey. Quotas were set to ensure reliable and accurate representation of the U.S. adult population, ages 18+.
About Braun Thermometers Helen of Troy Limited (NASDAQ: HELE) licenses the Braun brand from The Procter & Gamble Company to market its thermometers and offers a range of different products for families and pediatricians including ear, no touch and forehead thermometers. Braun is the #1 brand recommended by pediatricians and Braun thermometers are trusted in three million moments a day.
Designed to give consumers more confidence, Braun's technology helps to precisely monitor and understand your body temperature with its high precision thermometers, some of which include its patented Age Precision—an age-adjustable fever guidance—and an ExacTemp function alerting for accurate positioning.
Helen of Troy, marketer of Braun and Vicks brand thermometers, has lead industry innovation with hundreds of patents while consistently growing and redefining the thermometer category with new products. Only Braun features a unique, patented pre-warmed tip designed to provide accurate measurements time after time. Braun also created the first thermometer to take no touch and forehead readings in one device.
For more information, visit www.braunthermometers.com.
About Helen of Troy Limited:Helen of Troy Limited (NASDAQ: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, Hot Tools and Drybar. We sometimes refer to these brands as our Leadership Brands. All trademarks herein belong to Helen of Troy Limited (or its subsidiaries) and/or are used under license from their respective licensors.
For more information about Helen of Troy, please visit www.helenoftroy.com.
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SOURCE Helen of Troy