NEW YORK, Nov. 4, 2021 /PRNewswire/ -- Today, Brides and Investopediareleased findings from Weddings & Money 2021: A Brides & Investopedia Study. The first collaboration between the two Dotdash brands, the study reveals how COVID-19 impacted--and continues to impact--weddings and wedding planning, financing, and how couples think about finances within the context of their relationship.
Brides and Investopedia surveyed 1,000 American adults (18+) across a wide range of demographics including age, race, income, geographic location, and sexual orientation. Respondents are currently planning their weddings, all taking place over the next two years. Results and analysis of the survey can be found in separate stories on Brides and Investopedia, detailing exactly how COVID-19 impacted the affected couples from a wedding logistics and financial standpoint. Some of the most significant survey results include:
The Weddings:In the 19 months of full or partial restrictions from COVID-19, the wedding industry has been in a tailspin, first shutting down completely, and then bouncing back to a wedding boom, as couples rescheduled or began planning weddings that were on hold. As the industry continues to navigate the pandemic, most couples are pivoting, altering the size, location, type of venue, budget, and incorporating their own COVID-19 restrictions.
"After nearly two years of COVID-19 restrictions keeping so many loved ones from each other, it's such a bright light that, while we're still mid-pandemic, couples are determined to marry and celebrate however they can," said Leah Wyar, Brides' Senior Vice President and General Manager. "The wedding industry seems newly reenergized, and I'm sure that some of the pandemic-necessary changes, like more intimate gatherings and new, non-traditional elements, are here to stay."
The Money: Cash savings remains the most common way engaged couples plan to fund their wedding, but it's not the only method. The Weddings & Money 2021 study found many couples are now pooling funds from a variety of sources, including traditional sources like mom and dad—to the non-traditional, like stimulus checks.
"Couples planning weddings have become much more creative and resourceful when it comes to footing the bill," said Caleb Silver, Editor-in-Chief of Investopedia. "The use of profits from selling investments and more reliance on low interest credit cards demonstrate a more sophisticated approach to paying for or financing a wedding than we have seen in years past."
For full analysis of the Weddings & Money 2021 study, visit Brides and Investopedia.
About Brides Brides inspires and guides more than five million monthly users (Comscore, September 2021) as they make decisions from pre-engagement through the honeymoon. Brides is committed to bringing readers an inclusive look at the world of weddings, with every type of couple, every type of wedding and every type of celebration. Brides is part of the Dotdash publishing family.
About InvestopediaInvestopedia helps its nearly 16 million monthly U.S. users (Comscore, September 2021) learn how to understand complex financial concepts, improve their investing skills, and learn how to manage their money. Whether in a classroom, a boardroom or a living room, Investopedia editors and its network of financial advisors and experts have answered questions and earned readers' trust since 1999. Investopedia is part of the Dotdash family of brands.
About DotdashDotdash's vibrant brands help over 100 million users each month find answers, solve problems, and get inspired. Dotdash is among the largest and fastest growing publishers online, and has won over 80 awards in the last year alone. Dotdash brands include Verywell, Investopedia, The Spruce, Byrdie, Brides and Simply Recipes, among others. Dotdash is an operating business of IAC (NASDAQ: IAC).
Dotdash Media Contacts:
BridesRachael KelleyDirector, Communications, Dotdash Beauty & Stylerkelley@byrdie.com
InvestopediaAlexandra KerrDirector, Earned Media, Dotdash Financeakerr@investopedia.com
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