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--News Direct--
The Clean Room Primer Group today announces its selection of headline speakers for its upcoming event in New York City on Tuesday, October 18. The event will feature InfoSum’s Chief Operating Officer, Lauren Wetzel, as well as Habu’s CEO, Matt Kilmartin, among other industry executives from Claravine, LiveRamp and Merkle.
The mission of the group is to demystify data clean rooms and educate the marketing industry on their importance and uses in a privacy-safe marketing environment. This group has a co-authored its initial piece of educational material – The Clean Room Primer – a white paper covering clean room taxonomy and definitions; use cases; and a look at the future. The white paper will be released during the group’s inaugural event at Advertising Week in New York City, taking place on October 18 at the New York Marriott Downtown.
The headline speakers attending the New York event include:
Matt Kilmartin, CEO, Habu
Lauren Wetzel, COO, InfoSum
Chris Comstock, CPO, Claravine
Rich Sobel, CEO, Marcato Solutions
Alysia Melisaratos, Head of Solutions Engineering, LiveRamp
“As data collaboration use cases mature and we move past the early adoption phase, we are seeing retailers, media companies, platforms, and advertisers utilize data clean rooms at an accelerating pace,” Matt Kilmartin, CEO, Habu said. “Close collaboration and interoperability across all companies participating in this group will be required as we navigate the path forward to mainstream adoption.”
“The shift in marketing to be more privacy-centric is creating a need to educate the industry on the new ways of working, and initiatives such as the Clean Room Primer group are an integral first step in eliminating confusion around clean rooms and proper data usage across the ecosystem,” said Chris Comstock, Chief Product Officer, Claravine. “Cross-platform and team collaboration around data requires a new way of thinking and this event will bring together the companies and people leading the charge and prepare our industry for the challenges ahead.”
“We are excited to help the industry better understand data clean rooms by having these industry thought leaders come together and share their know-how and experiences,” said Adam Gelles, co-founder of the Clean Room Primer group and CEO, The B2B Marketing Company. “From our own primary research, we see that our initiative comes when marketing professionals are looking to learn more about data clean rooms, their use cases and real-world experiences by practitioners. We’re excited to welcome attendees at our first roadshow stop in New York City during Advertising Week.”
Following this event, The Clean Room Primer will continue its Roadshow in major US cities throughout Q4 2022 including Chicago, San Francisco and Los Angeles where leading practitioners will share real-world insights on why and how to use data clean rooms for marketing and advertising.
The Clean Room Primer Roadshow dates:
New York City on October 18 @ New York Marriott Downtown (9:00 - 11:00 AM ET)
Chicago on November 2 @ Chicago Marriott Magnificent Mile (4:00 - 7:00 PM CT)
San Francisco on November 10 @ The W San Francisco (4:00 - 7:00 PM PT)
Los Angeles on December 6 @ The Huntley Hotel Santa Monica (9:00 - 11:00 AM PT)
For more information and to register for the upcoming events, click here.
About The Clean Room Primer Group
TheClean Room Primer is an ad-hoc consortium of advertising industry executives with a shared mission of providing marketers, agencies, and publishers with a reliable and expert source on data clean rooms, their use and implementation best practices. Helping the industry prepare for a new privacy landscape. Inaugural participating companies include Habu, LiveRamp, InfoSum, Claravine, Kite Hill Public Relations, Marcato Solutions, The B2B Marketing Company, Neustar and Merkle. For more information, visit CleanRoomPrimer.com and follow on LinkedIn and Twitter.
About Habu
Habu is a data clean room software company that makes collaboration across decentralized data safe, simple, scalable, and smart. Our solution accelerates time-to-value, while surpassing the most exacting standards for privacy and security and provides end-to-end applications that drive the business outcomes that companies desire. Habu investors include Wing Venture Capital, Ridge Ventures, super{set} Venture Studio, and Norwest Venture Partners. The company is headquartered in San Francisco CA and Boston, MA. For more information on Habu Data Collaboration solutions visit www.habu.com.
About Claravine
Claravine is a pioneer in data integrity for the global enterprise. We empower a proactive approach to marketing data by activating data standards across people and technology, bridging the silos that limit speed and decisions. That’s why more than 25% of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. Claravine investors include Five Elms Capital, Grayhawk Capital, Next Frontier Capital, Peninsula Ventures, Kickstart Fund and Silverton Partners. Learn more at www.claravine.com.
About The B2B Marketing Company
We are a leading provider of business marketing and revenue generating programs for high growth, mid-market and enterprise companies. Our clients have included Microsoft, GumGum, Integral Ad Science, Spectrum Reach, Adobe and many others across technology, media and entertainment, transportation and financial services companies. We provide clients marketing, evangelism, content and excellence programs using our proven methodologies and processes that have generated over hundreds of millions of dollars for B2B brands. Learn more at www.theb2bmarketing.co.
Kite Hill PR
Maggie Stasko
View source version on newsdirect.com: https://newsdirect.com/news/clean-room-primer-group-announces-speakers-for-inaugural-new-york-city-event-236291980
