Enhanced Investments - Financial Portal

Primis and IRIS.TV Partner to Bring Elevated Contextual Targeting to Video Discovery

Published: 2022-03-02 15:01:00 ET

TEL AVIV, Israel, March 2, 2022 /PRNewswire/ -- Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide (part of Universal McCann and Interpublic Group), today announced their new partnership with IRIS.TV, the leading video data platform. The partnership expands video contextual targeting capabilities in OLV for better transparency and reach.

Primis' integration with IRIS.TV provides advertisers and publishers access to actionable, video-level metadata at scale. Strong contextual data is a key component for brand messaging that is both on point and delivers.

Primis publishers will immediately be IRIS-enabled for video-level content analysis without the need for additional integrations. Providing an easy way to unlock the full potential of their content. The relationship also provides an important competitive advantage as the end of third-party data looms.

The partnership combines IRIS.TV data integrations with some of the largest contextual intelligence companies like GumGum, Oracle, Silverbullet, Comcore, and more that advertisers trust with Primis' broad presence in the online video environment. For advertisers, tapping into IRIS-enabled video provides a transparent and trusted source of inventory to reach their audience.

"We're thrilled to help Primis build scalable contextual and brand-safety offerings for video," said Sean Holzman, EVP, Ad Platforms and Agencies, IRIS.TV. "Until now, the wealth of data associated with video content has been inaccessible and unactionable. With greater transparency and video data connectivity, marketers can reach consumers with more accuracy, less waste, and real-time relevance."

"Primis continues to develop and provide our partners with the most advanced video technologies and monetization," said Rinat Avrina, Director of Business Development at Primis. "We're really excited about the collaboration. It gives advertisers access to IRIS-enabled content from our top publishers, making it easier for them to make informed decisions on where to place campaigns and be assured that they're bidding on content that meets top brand-safety standards."

About Primis:

Primis is the leader in Video Discovery. Our video ad monetization platform increases publishers' revenue by helping users discover high-quality video content. The company's video discovery technology is used by 100s of digital publishers, empowering over 350M uniques with an engagement-based video experience.

In May 2021, we launched Sellers.guide, a free resource to shed light on the ad tech supply chain that compares ads.txt files with sellers.json. Last month, we released the Wizard, an automated tool to clean ads.txt and help publishers regain control of their inventory.

Primis is owned by Universal McCann and The Interpublic Group of Companies, Inc. (NYSE: IPG), holding itself to the highest standards in digital advertising.

About IRIS.TV

IRIS.TV is the only data platform built for video. We provide video data connectivity to enable better viewing experiences and advertising outcomes. We structure, connect and activate the world's video-level data for CTV and online video. Since 2013, we've enabled our partners to build scalable solutions on top of our platform for video-level contextual and brand-safe ad targeting, verification, planning, measurement, and video recommendations. For more information, visit www.iris.tv.

View original content:https://www.prnewswire.com/news-releases/primis-and-iristv-partner-to-bring-elevated-contextual-targeting-to-video-discovery-301494129.html

SOURCE Primis

Enhanced Investments, Inc.
329 South Oyster Bay Road #2085
Plainview, NY 11803
team@eninvs.com

Important disclosures

Performance results were prepared by Enhanced Investments, and have not been compiled, reviewed or audited by an independent accountant. Performance estimates are subject to future adjustment and revision. Investors should be aware that a loss of investment is possible. Account holdings are for illustrative purposes only and are not investment recommendations. Additional information, including (i) the calculation methodology; and (ii) a list showing the contribution of each holding to the portfolio’s performance during the time period will be provided upon request.
All statements made via social media sites sponsored or maintained by Enhanced Investments and its affiliates are for informational purposes only and do not constitute a comprehensive description of Enhanced Investments' investment advisory services.
Certain investments are not suitable for all investors. Before investing, consider your investment objectives and applicable fees. The rate of return on investments can vary widely over time, especially for long term investments. Investment losses are possible, including the potential loss of all amounts invested. Information provided by Enhanced Investments is for informational and general educational purposes only and is not investment or financial advice.

Nothing on this website should be considered an offer, solicitation of an offer, or advice to buy or sell securities.
Past performance is no guarantee of future results. Any historical returns, expected returns [or probability projections] are hypothetical in nature and may not reflect actual future performance.
All the strategies assume investments in equity invstrumenta only and are more relevant for "agressive investment profile". Eastern European flagship strategy assumes using up to 20% leverage of total portfolio. GlobalCommodities and US Growth strategy currently assume no leverage.
Results for the Enhanced Investments strategies as compared to the performance of Illustrative Benchmarks is for informational purposes only. Our investment program does not mirror that of the Illustrative Benchmarks and the volatility may be materially different from the volatility of Illustrative Benchmarks. Reference or comparison to an Illustrative Benchmark does not imply that strategies of Enhanced Investments will be constructed in the same way as the Illustrative Benchmark or achieve returns, volatility, or other results similar to those of the Illustrative Benchmark. The S&P 500 is an unmanaged market capitalization-weighted index of 500 common stocks chosen for market size, liquidity, and industry group representation to represent U.S. equity performance.
Performance results were prepared by Enhanced Investments, and have not been compiled, reviewed or audited by an independent accountant. Performance estimates are subject to future adjustment and revision. Investors should be aware that a loss of investment is possible. Account holdings are for illustrative purposes only and are not investment recommendations. Additional information, including (i) the calculation methodology; and (ii) a list showing the contribution of each holding to the portfolio’s performance during the time period will be provided upon request.
All statements made via social media sites sponsored or maintained by Enhanced Investments and its affiliates are for informational purposes only and do not constitute a comprehensive description of Enhanced Investments' investment advisory services.
Certain investments are not suitable for all investors. Before investing, consider your investment objectives and applicable fees. The rate of return on investments can vary widely over time, especially for long term investments. Investment losses are possible, including the potential loss of all amounts invested. Information provided by Enhanced Investments is for informational and general educational purposes only and is not investment or financial advice.