SEATTLE, Oct. 1, 2020 /PRNewswire/ -- BEAUTYCYCLE, the first beauty take-back and recycling program accepting all brands of beauty packaging at a major retailer, launches today at Nordstrom. Each year, more than 120 billion units of plastic packaging are produced by the beauty industry, but less than nine percent gets recycled.
Customers can now bring in their empty beauty product packaging to be recycled at any of Nordstrom's full-line stores or Nordstrom Local service hubs in the continental United States. Through this program, Nordstrom aims to take back 100 tons of hard-to-recycle beauty packaging by 2025 to ensure it's recycled. Many municipal recycling centers do not accept beauty materials and packaging, as they often contain a mix of materials that are not locally recyclable.
"We understand our customers care about sustainability, and we want to help them move toward a zero-waste beauty routine so they can look great and do good at the same time," said Gemma Lionello, executive vice president, general merchandise manager, accessories and beauty, at Nordstrom. "We're proud to partner with TerraCycle on a solution to help our customers reduce their beauty packaging waste."
How does it work?
What items can be recycled? Customers can bring empty cosmetic, haircare or skincare packaging regardless of brand or purchase location. This includes:
For a complete list of items that can and cannot be accepted, please visit our BEAUTYCYCLE media kit.
Nordstrom leads with the fundamental belief that it has a responsibility to leave the world better than the company found it. Customers increasingly feel the same and look to the fashion retailer to be a responsible company that plays an active role in protecting the environment.
In addition to Nordstrom's goal to take back 100 tons of beauty packaging, the company has committed to the following environmental goals by 2025:
ABOUT NORDSTROMNordstrom, Inc. is a leading fashion retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 355 stores in 40 states, including 100 full-line stores in the United States and Canada; 248 Nordstrom Rack stores; two clearance stores; and five Nordstrom Local service hubs. Additionally, customers are served online through Nordstrom.com, Nordstrom.ca, Nordstromrack.com, HauteLook.com and TrunkClub.com. Nordstrom, Inc.'s common stock is publicly traded on the NYSE under the symbol JWN.
Media Contact Caroline MattinglyNordstromPR@nordstrom.com 1-877-746-6228
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SOURCE Nordstrom, Inc.