Brand to auction Priceless Experiences and donate 100% of winning bids to Stand Up To Cancer
PURCHASE, N.Y.--(BUSINESS WIRE)-- Leap Day may exist to ensure that the calendar stays in line with the Earth’s movement around the Sun, but it also gives us one more day in the year to share in new and exciting experiences. Beginning today through Leap Day (February 29), Mastercard has curated an array of Priceless Experiences across sports, entertainment, and travel, among others, to help consumers use that extra day to share their passions with someone they love. The experiences are now available for auction on Priceless.com/LeapYear. Mastercard will donate one hundred percent of the winning bids to Stand Up To Cancer.
“Experiences, whether it be across music or travel, are truly best when shared with those that matter most to you,” said Cheryl Guerin, executive vice president of North America Marketing & Communications for Mastercard. “Leap year gives us an extra day to do just that, and we want to give our cardholders a unique way to share their passion with someone special while at the same time giving back with purpose.”
What’s Your Passion? We’ve Got an Experience for You to Leap Into.
The specially crafted offerings available for auction include:
Visit Priceless.com/LeapYear to begin bidding now through February 29. Mastercard will donate one hundred percent of the winning to Stand Up To Cancer. Limited quantities available.
About Stand Up To Cancer
Stand Up To Cancer® (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a division of the Entertainment Industry Foundation, a 501(c)(3) charitable organization, was established in 2008 by media and entertainment leaders who utilize these communities’ resources to engage the public in supporting a new, collaborative model of cancer research, to increase awareness about cancer prevention, and to highlight progress being made in the fight against the disease. As of January 2020, more than 1,600 scientists representing more than 180 institutions are involved in SU2C-funded research projects.
Under the direction of our Scientific Advisory Committee, led by Nobel laureate Phillip A. Sharp, Ph.D., SU2C operates rigorous competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and ensure collaboration across research programs.
Current members of the SU2C Council of Founders and Advisors (CFA) include Katie Couric, Sherry Lansing, Kathleen Lobb, Lisa Paulsen, Rusty Robertson, Sue Schwartz, Pamela Oas Williams, and Ellen Ziffren. The late Laura Ziskin and the late Noreen Fraser are also co-founders. Sung Poblete, Ph.D., R.N., serves as SU2C’s CEO. For more information, visit StandUpToCancer.org.
About Mastercard
Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. Our global payments processing network connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.
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Mastercard media: Sarah Elysarah.ely@mastercard.com (914) 249 – 6714
Source: Mastercard Incorporated