New World and World Elite benefits are delivered digitally to meet the needs of the always connected, on-the-go cardholder
PURCHASE, N.Y.--(BUSINESS WIRE)-- Consumers today want everyday value, enhanced experiences, and peace of mind from the cards they choose to carry in their wallets. Starting today, that's just what they'll get as World Mastercard and World Elite Mastercard cardholders in the U.S. will begin to automatically enjoy new benefits and experiences with merchants they use regularly, including Lyft, Fandango, Boxed, and Postmates. Starting July 1, they will also begin to get enhanced ID theft identification and resolution solutions, as well as cell phone insurance. The exclusive shopping and travel benefits World and World Elite cardholders already enjoy will continue.
"Consumers live very differently in today's always-on digital world, and their expectations have evolved. To better meet their needs, we are leveraging technology to seamlessly embed products and solutions into their everyday lives," said Amnah Ajmal, executive vice president, Core Products, North America. "We have forged partnerships with popular digital brands to help us stay ahead of the curve, anticipate trends, and redefine the consumer experience."
The always-on benefits provide everyday value and convenience to cardholders, as the experience is delivered to them digitally. Specifically, they include:
"Consumers place tremendous emphasis on rewards and are ready for a meaningful shift in how they are experienced. Gone are the days of enrolling and signing up for a service, as benefits should be seamlessly integrated into the merchant experience," said Krista Tedder, Director of Payments at Javelin Strategy & Research. "The experience should be one which benefits merchant partners, consumers, and card issuers alike."
All benefits are subject to terms, conditions and limitations, including limitations on the amount of coverage. Applicable banks are beginning to roll out the above benefits; cardholders should contact their issuing bank for additional information.
About Mastercard
Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. Our global payments processing network connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities - such as shopping, traveling, running a business and managing finances - easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.
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Source: MasterCard Incorporated