The New Report Sets out a Framework for Corporations to Follow in the APAC Region to Act More Relevantly and Authentically to Meet the Local Needs of the Population
HONG KONG, Feb. 1, 2023 /PRNewswire/ -- FleishmanHillard'sResearch and Analytics practice, TRUE Global Intelligence™ today launched DE&I Decoded: APAC, a comprehensive report focused on Asia Pacific consumer perceptions and needs regarding diversity, equity and inclusion (DE&I). The report showcases the need for organizations to drastically rethink the way they are engaging with stakeholders and provides a guide for brands that want to act more relevantly and authentically to meet the needs of stakeholders in the region.
"We've long known that DE&I is not a monolith in the Asia Pacific region, but with this new data we've gained the richest detail we've ever seen about what matters to which populations," said Lynne Anne Davis, Asia Pacific regional president, FleishmanHillard. "From diversity of gender and religion to equity in important economic issues like housing and income, DE&I doesn't look the same in any two markets in the region. It's really important to understand these differences as a brand and as an employer to be able to deliver on these values with a range of stakeholder groups."
The DE&I Decoded: APAC research found:
"What we saw in the data is a unique lexicon for DE&I that stakeholders across the business world, governments and beyond can use to build a more equitable and inclusive society," said Leela Stake, FleishmanHillard FH4Inclusion lead and co-lead for the True MOSAIC DE&I practice. "While the language used to discuss these topics differs, the need for change is high. Especially when it comes to the elements needed for all to build a better life – education, income and safety. We saw respondents actively taking a stand and pushing for change in these areas."
Steps organizations need to take around DE&I in APAC:
"The DE&I Decoded: APAC study's results speak to how high the demand is for brands to take actions related to DE&I," said Michael Rinaman, managing director of TRUE Global Intelligence in APAC and global analytics lead at FleishmanHillard. "Even though priorities are different depending on the population you're speaking with, people in the Asia Pacific region overwhelmingly call for action from governments and from companies to improve society. This may come through training and education, or it may come through DE&I leaders in the region making discrete, actionable plans to improve their organizations and workplaces."
Research for DE&I Decoded: APAC was conducted by TRUE Global Intelligence, FleishmanHillard's in-house research and analytics practice, with survey fielding occurring from September 16-27, 2022. The report is based on a survey of 5,106 people across the APAC region, including population weighted samples for Australia, China, Hong Kong S.A.R., India, Indonesia, Japan, Korea, Philippines, Singapore and Thailand. It revealed the unique needs of each market, along with compelling data regarding emerging trends in the region, information about where people consume information about DE&I and how economic equity influences action.
About FleishmanHillardFleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillardwas named 2021 PRovokeGlobal Agency of the Year, 2021 ICCONetwork of the Year, 2021 Campaign Global PR Agency of the Year, 2022 PRWeekU.S. Agency of the Year and Outstanding Extra-Large Agency of the Year; 2021 PRovokeAPAC Consultancyof the Year; 2021 PRWeek UK Large Consultancyof the Year; Human Rights Campaign Best Places to Work for LGBTQEquality 2018-2021; and to Seramount's(formerly Working Mother Media) "Top Companies for Executive Women" list 2010-2021. FleishmanHillardis part of OmnicomPublic Relations Group, and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries.
About Omnicom Public Relations Group OmnicomPublic Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, language strategy, global health strategy and change management. As the largest group of communications professionals in the world, our employees provide expertise to companies, government agencies, NGOsand nonprofits across a wide range of industries. OmnicomPublic Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. OmnicomPublic Relations Group is part of the Communications ConsultancyNetwork, a division of OmnicomGroup Inc. (NYSE: OMC).
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SOURCE FleishmanHillard