Kapost’s Spring ’22 release features new dynamic content creation processes, cross-functional collaboration, and revenue team enablement capabilities
AUSTIN, Texas--(BUSINESS WIRE)-- Upland Software (Nasdaq: UPLD) is excited to announce that the highly-anticipated Spring ’22 Release for its content operations product, Kapost, is now available and in market. The latest release from Kapost helps enterprise B2B marketing organizations more effectively manage complex content operations from one central location, resulting in higher revenue-generating campaigns and win rates.
“As a pioneer in the content operations space, we continue to help our customers scale content and engage audiences with solutions for the most complex B2B marketing organizations,” says Patrick Morrissey, SVP and GM at Upland Software. “The Kapost Spring Release is the next step in modern content operations, delivering new functionality to support dynamic content creation processes, cross-functional collaboration, and revenue team enablement.”
For enterprise marketing organizations, content fuels all revenue-generating campaigns and activities – and being able to effectively manage the entire lifecycle of content from one central location is critical to their operational success. With Kapost, marketing teams can implement production and process efficiencies, manage resources most effectively, improve the buyer’s journey, and avoid content waste. The new features were driven by value definition and iteration cycles with customers, whose feedback directly impacted the shape and scope of the functionality.
The Kapost Spring ’22 Release includes new functionality to enhance customers’ existing content processes with dynamic workflow capabilities and additional collaboration and access features, including:
The Kapost Spring ’22 release is available now. For more information about Kapost, visit www.uplandsoftware.com/kapost, or contact Upland to see a demo.
About Upland Software
Upland helps global businesses accelerate digital transformation with a powerful cloud software library that provides choice, flexibility, and value. Our growing library of products delivers the "last mile" plug-in processes, reporting, and job specific workflows that major cloud platforms and homegrown systems don’t provide. We focus on specific business challenges and support every corner of the organization, operating at scale and delivering quick time to value for our 1,700+ enterprise customers. To learn more, visit www.uplandsoftware.com.
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Tiffany Youngmedia@uplandsoftware.com
Source: Upland Software Inc.