SEATTLE, Jan. 12, 2022 /PRNewswire/ -- A long, romantic date night may feel like a thing of the past for today's busy parents, but it's the small moments of togetherness that count the most in a relationship. Online retailer Zulily today announced its first-ever State of the Date Night Report that shows how dating behaviors and attitudes have evolved for parents, both single and married, as they found new ways to keep their relationship interesting during the season of romance and throughout the year.
Seventy-four percent of parents agree that COVID-19 has changed the dating dynamic, and in parallel, their dating preferences. Even so, consumers planned to spend an average of $165 on Valentine's Day gifts and celebrations last year1 – the second highest Valentine's Day in terms of expected spending – meaning parents still feel it's important to treat their loved ones to something special this holiday.
However, how parents choose to celebrate their relationship looks different than in years past. Out of the five love languages, quality time is still the preference for most parents, while the survey found that 'Micro Moment Dating', defined as shorter more frequent moments of quality time under an hour and a half, is gaining popularity among parents.
"Last year, we discovered new love languages and heard moms asking for the gift of 'me time' amid the pandemic. Now, moms are redefining what quality time means for her and her family and expressing love in the small moments of her day-to-day life, and we're seeing that manifest in gift giving," said Carmela Jaime Matthews, Director of Site Programming and Site Merchandising at Zulily. "Parents are taking these micro-moments to appreciate one another and maintain romance in their busy lives, and as a result, moms are seeking products that she can enjoy in her daily routine – whether it's when the baby is napping, or the coffee is brewing."
Additional date night trends from Zulily's nationwide survey of parents include:
Whatever the budget or date night preference, Zulily is helping parents celebrate Valentine's Day with an assortment of thoughtful gifts for moms to enjoy however she chooses. For more insights and gift giving inspiration, visit The Find by Zulily.
MethodologyThe survey of 2000 parents and 500 single parents of children 0-18 was commissioned by Zulily between Nov. 23 and Nov. 29, 2021 and conducted by market research company OnePoll.
1Source: NRF and Prosper Insights & Analytics' Valentine's Day Survey |
About Zulily®Online retailer Zulily helps moms around the world discover incredible deals and fresh style for themselves, their families and their homes. Zulily launches thousands of products at amazing values each day, curating personalized shopping experiences that include apparel and footwear for the whole family, toys, home décor, and so much more. Zulily's app uses compelling video and imagery to bring more than 15,000 big name brands and boutique finds to life on mobile.
Zulily is headquartered in Seattle, Washington, with locations in Nevada, Ohio, Pennsylvania, and China. With expertise in technology, merchandising, creative production, logistics, marketing, customer service, and more, Zulily team members work together to deliver a fun and engaging shopping experience that sparks discovery, connection and entertainment. Zulily has passed millions in savings onto its customers since its first sale in 2010. For more information visit www.zulily.com.
Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP), which includes QVC®, HSN®, Zulily and the Cornerstone brands (collectively, "Qurate Retail GroupSM"), as well as other minority interests and green energy investments. Qurate Retail Group is dedicated to providing a more human way to shop and is the largest player in video commerce (vCommerce), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming, and social platforms. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp on Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.
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SOURCE Zulily