SEATTLE, Jan. 10, 2022 /PRNewswire/ -- Shopping to find the best selection of items and the best prices is no easy feat – especially today when supply chains are still under immense strain and inflation is at a 30-year high, making seasonal shopping a bit more… seasonless. To make it easier, online retailer Zulily has pinpointed when moms should shop to beat the rush, maximize their savings, and score the best deals in its new Best Time to Shop Report.
Zulily recognizes that millions of moms plan ahead because it helps them feel less stressed (75%), saves time (62%), and saves them money (54%). While many brands offer deals at the end of a season or during traditional holiday and shopping events like Black Friday, Zulily offers unbeatable deals year-round, with prices that are up to 97% lower than other online retailers1. By analyzing Zulily sales data2 alongside search terms with growing popularity from Google, Zulily was able to determine what's top of mind for moms and when. By identifying the time of year when most moms are stocking up on items – from home décor to makeup – Zulily is helping moms plan and shop ahead of the surge.
"There are millions of moms who shop on Zulily looking to discover great, fresh finds, and are the primary purchasers of their household. But moms often put shopping for themselves last. In fact, 68% of moms recently told us that they're more likely to forget to buy personal items for themselves than for the rest of their family3," said Carmela Jaime Matthews, director of site merchandising and programming for Zulily. "We know moms are short on time and always looking to maximize their budgets without sacrificing quality or the brands they love, so by giving moms a roadmap to plan and shop year-round we aim to make shopping easy."
To find out what's driving moms across the country to shop, Zulily conducted a poll of 1,000 moms for further insights on all things top of mind and trend setting revealing how and why moms can plan in advance saving time and money. Key discoveries to shop for in the month of February found in Zulily's Best Time to Shop Report include:
To learn more about what to shop all year round, savvy shoppers will want to bookmark Zulily's, The Find to read the entire Best Time to Shop Report for year-round savings and tune in regularly for Kids, Home, Fall/Christmas in July and Back to Work special editions.
About Zulily®Online retailer Zulily helps moms around the world discover incredible deals and fresh style for themselves, their families and their homes. Zulily launches thousands of products at amazing values each day, curating personalized shopping experiences that include apparel and footwear for the whole family, toys, home décor, and so much more. Zulily's app uses compelling video and imagery to bring more than 15,000 big name brands and boutique finds to life on mobile.
Zulily is headquartered in Seattle, Washington, with locations in Nevada, Ohio, Pennsylvania, and China. With expertise in technology, merchandising, creative production, logistics, marketing, customer service, and more, Zulily team members work together to deliver a fun and engaging shopping experience that sparks discovery, connection and entertainment. Zulily has passed millions in savings onto its customers since its first sale in 2010. For more information visit www.zulily.com.
Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP), which includes QVC®, HSN®, Zulily and the Cornerstone brands (collectively, "Qurate Retail GroupSM"), as well as other minority interests and green energy investments. Qurate Retail Group is dedicated to providing a more human way to shop and is the largest player in video commerce (vCommerce), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming, and social platforms. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp on Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.
1 Based on Zulily internal analysis of recent Zulily product prices at time of launch of its events at 6am PT as compared to the last competitor price found by Zulily prior to event launch for the identical item. Zulily's price comparison is conducted by searching an item's Universal Product Code (UPC) across all three retailer sites (Zulily.com, Amazon.com, and Walmart.com).2 Zulily sales data from October 2020 – September 20213 A Nov. 2021 survey fielded by OnePoll of 1,000 U.S. based moms (all other survey data within this report s from this same survey, unless otherwise noted).4 Survey conducted by OnePoll for Zulily with a sample of 1,000 U.S. parents and their children (ages 5 – 18) in June 2021.
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SOURCE Zulily