SEATTLE, July 7, 2021 /PRNewswire/ -- This Back-to-School season, kids are helping steer the virtual shopping cart with greater influence over parents' purchasing decisions. For Gen Z, this moment is an exercise in self-expression and personal identity. A new trend report curated by online retailer Zulily – informed by a survey of 1,000 kids nationwide – shows that kids are not just dressing off the rack, they are taking Back-to-School fashion into their own hands with personalization as the lead theme.
"At Zulily, we're constantly focused on making Back-to-School shopping easier and more fun for mom – this year, we talked directly to the ones who are helping mom shop – her kids – and got to the root of what's trending," said Kelly Staponski, Director of Merchandising for Kids Apparel at Zulily. "Kids are looking to shed the sweats they lived in throughout the pandemic and express their personalities through outfits that invite creativity and spark feelings of empowerment and confidence at school."
The 2021 Back-to-School Fashion Forecast According to the survey, 99% of parents say it's at least somewhat important to involve their kids in purchasing decisions when it comes to Back-to-School shopping. Zulily's 2021 Back-to-School Fashion Forecastput kids in the shopper's seat to identify three emerging trends that show not just what kids are shopping for, but why:
"In addition to apparel, expressing one's personality impacts trends in Back-to-School accessories and supplies – practical and personalized," said Sheila Nugent, Director of Merchandising for Kids Accessories and DIY at Zulily. "We've seen significant growth in the DIY category over the past year, which is no surprise since kids want to demonstrate their individuality. You'll see this trend of personalization when it comes to kids' top three essential needs for school success: new supplies, shoes and backpacks."
Inspiring Budding Fashion Designers – A Contest for KidsTo give kids even more ownership over what they wear – and bring to life fresh, unique new styles inspired by kids for kids – Zulily is launching the Back-to-School #UniquelyZu Contest that will give six kids a chance to be the trend setting inspiration for an exclusive capsule collection.
Open now through July 31, 2021, the contest calls on parents across the country to submit an Instagram post on behalf of their kids ages 5 – 14, reflecting their child's unique sense of design and fashion. Six inspiring designs will be chosen to win a $6,000 Back-to-School prize package, and a bonus opportunity for the winning parents and children to participate in a design session with Zulily, providing creative inspiration for an exclusive Zulily capsule collection to be launched in 2022 that will range from swimwear to Back-to-School styles.
For details on the contest, how to enter, and full terms and conditions, visit Zulily.com.
The Zulily Back-to-School #UniquelyZu Contest and 2021 Back-to-School Fashion Forecast accompany the launch of Zulily's latest Back-to-School Shop. With millions of unique outfit combinations for kids available to mix and match, the shop invites kids to customize, mix, match and express their individuality like never before. Complete with must-have brands like adidas, Crayola and S'well, the shop will be live through September 15, 2021.
MethodologySurvey conducted by OnePoll for Zulily with a sample of 1,000 U.S. parents and their children ages 5-18 in June 2021.
About Zulily®Online retailer Zulily helps moms around the world discover incredible deals and fresh style for themselves, their families and their homes. Zulily launches thousands of products at amazing values each day, curating personalized shopping experiences that include apparel and footwear for the whole family, toys, home décor, and so much more. Zulily's app uses compelling video and imagery to bring more than 15,000 big name brands and boutique finds to life on mobile.
Zulily is headquartered in Seattle, Washington, with locations in Nevada, Ohio, Pennsylvania, and China. With expertise in technology, merchandising, creative production, logistics, marketing, customer service, and more, Zulily team members work together to deliver a fun and engaging shopping experience that sparks discovery, connection and entertainment. Zulily has passed millions in savings onto its customers since its first sale in 2010. For more information visit www.zulily.com.
Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP), which includes QVC®, HSN®, Zulily and the Cornerstone brands (collectively, "Qurate Retail GroupSM"), as well as other minority interests and green energy investments. Qurate Retail Group believes in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores. In addition to being a world leader in video commerce, Qurate Retail Group is among the top ecommerce retailers in North America (according to Digital Commerce 360) and is a leader in mobile commerce and social commerce. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp on Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.
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SOURCE Zulily