SEATTLE, Oct. 8, 2020 /PRNewswire/ -- To kick off the holiday season, today online retailer Zulily announced its first ever Top Toy List for 2020. A collection curated for kids of all ages, the list will help parents get inspired for filling out their gift lists this year – and it's more important than ever! According to a new survey from Zulily and OnePoll, 7 in 10 moms feel pressure to make this holiday season great for their child due to the pandemic.
The inaugural list features the top 29 toys for families who want kids to…
"Zulily is moms' best kept secret for playtime essentials at great value; after all, since our first sale in 2010, we've sold tens of millions of toys – think about all of those memories made since then!" said Lindsay Reynolds, Zulily's resident toy expert. "The holidays are all about connecting as a family – and, in light of the pandemic's impacts on children and playtime, parents are searching for toys this year that get the family moving, imagining and bonding across generations. At Zulily we truly believe you can create special moments without spending a lot – that's why I'm so excited to unveil our first-ever Top Toy List, all available in Santa's Workshop, our dedicated shopping destination for all things holiday. And since our assortment changes every single day, moms can find inspiration and deals on toys, décor, and gifts throughout the holiday season!"
Zulily's top toys will be just one part of the online retailer's thousands of new products launched every day, all up to 70 percent off. But once a deal is gone, it's gone – so shoppers must tune in to see when their fun favorites are available again. For parents hoping to fill up a stocking with a specific brand, they can go to that brand's page on Zulily.com and simply "heart" it to get notified when it will be back! Some of the top toys for the season include:
The full list can be found on the Zulily blog: Top 2020 Hottest Christmas & Holiday Toys | Zulily.
As a family focused retailer, Zulily has insights about how parents are feeling about the holidays. Though different, joy is absolutely on the agenda this season:
Families will be navigating a new kind of holiday season this year. Eighty-four percent of moms say there will be a new normal this year and are taking the opportunity to build new traditions inspired by 2020's trends, such as making their own holiday decorations (51 percent), creating a weekly calendar of fun family activities (37 percent) and writing thank you cards to essential workers (36 percent). But the classics will still be important, families will be just doing more of them: 70 percent will still plan deck the halls with more lights and décor, and 64 percent will bake more holiday cookies. Seventy-two percent of moms are reporting they plan on spending up to $300 on holiday gifts for their children this year.
Moms feel underappreciated but can't wait for that present "payoff." With all the baking, planning and decorating moms do for their families, 63 percent report they wished their families appreciated them more for all the work that they do. But the majority of moms (76 percent) find the most rewarding part of giving gifts is when their kids laugh and smile – so worth it! However, there's more joy on the horizon as they think of the year ahead: 7 in 10 moms also say that when they think of 2021, they feel hopeful!
For more about Zulily, please download the Zulily app and check out the Zulily blog.
Survey conducted by OnePoll for Zulily with a sample of 2,000 U.S. mothers with children under 18 from September 26, 2020 - October 1, 2020.
About Zulily, LLCZulily, LLC is an online retailer that launches a new store on its mobile apps and website every day. By creating an immersive and entertaining shopping experience featuring hundreds of sales and thousands of products at great prices, Zulily invites shoppers around the world to discover a wide assortment of curated products for themselves, their families, and their homes. Zulily's wide variety of merchandise spans: size-inclusive women's, men's & kid's apparel, accessories, and footwear; toys for every age and stage; beauty & wellness; and items for the home. Unique products from up-and-coming brands are featured alongside favorites from household names, giving customers something new to discover every day, delivered on a fun mobile shopping experience that sparks inspiration. Zulily launched in 2010 and is headquartered in Seattle with locations in Nevada, Ohio, Pennsylvania and China. For more information visit zulily.com.
Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB), which includes QVC, HSN, Zulily and the Cornerstone brands (collectively, "Qurate Retail Group"), as well as other minority interests and green energy investments. Qurate Retail Group believes in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores. In addition to being #1 in video commerce, Qurate Retail Group is among the top 10 ecommerce retailers in North America (according to Internet Retailer) and is a leader in mobile commerce and social commerce. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.
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SOURCE Zulily