SEATTLE, July 8, 2020 /PRNewswire/ -- While many schools across the U.S. are still deciding what fall will look like, new data shows that moms have already decided it will include more time at home – and they are shopping and getting prepared in a whole new way for the first day of class this fall.
According to a new survey1 by online retailer Zulily, moms say their biggest concern this back-to-school season is public health (46 percent), and the balancing act between work, parenting, and managing online learning for the kids (21 percent). While these concerns are undoubtedly a result of the pandemic, the study shows that moms now also have a newfound focus on shopping to save and planning for the unknown.
"Back-to-school shopping season is an annual event moms and kids look forward to, but this year that tradition has changed significantly," said Lindsay Reynolds, a Zulily family shopping and trend expert. "Our new data shows that moms have a very clear idea of what fall will look like, and they're already making plans to ensure their kids are safe, comfortable, and successful while potentially still learning from home. This year, back-to-school is a first for moms and kids alike. At Zulily, we can help them prepare and celebrate their first day in new way. By giving moms a fun one-stop destination to find everything they want for fall learning in Zulily's Back to School Class Shop, from fiber markers for arts and crafts, to desk organizers that keep workspaces neat and tidy, they can easily stock up and save - even when it comes to the unexpected items on this year's list."
Top findings and trends from the survey include:
To learn more and plan for a new kind of back-to-school season, visit www.zulily.com and celebrate #FirstDayNewWay.
About Zulily, LLCZulily, LLC is an online retailer that launches a new store on its mobile apps and website every day. By creating an immersive and entertaining shopping experience featuring hundreds of sales and thousands of products at great prices, Zulily invites shoppers around the world to discover a wide assortment of curated products for themselves, their families, and their homes. Zulily's wide variety of merchandise spans: size-inclusive women's, men's & kid's apparel, accessories, and footwear; toys for every age and stage; beauty & wellness; and items for the home. Unique products from up-and-coming brands are featured alongside favorites from household names, giving customers something new to discover every day, delivered on a fun mobile shopping experience that sparks inspiration. Zulily launched in 2010 and is headquartered in Seattle with locations in Nevada, Ohio, Pennsylvania and China. For more information visit zulily.com.
Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB), which includes QVC, HSN, Zulily and the Cornerstone brands (collectively, "Qurate Retail Group"), as well as other minority interests and green energy investments. Qurate Retail Group believes in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores. In addition to being #1 in video commerce, Qurate Retail Group is among the top 10 ecommerce retailers in North America (according to Internet Retailer) and is a leader in mobile commerce and social commerce. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.
1 Survey methodology: Zulily surveyed 1,000 respondents, users on websites in the Google Surveys Publisher Network, aged 18 years or older. The two surveys were conducted online through Google Surveys from June 15 to 17, 2019. The margin of error is +/- 3 percentage points. Complete methodology can be found here.
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SOURCE Zulily