Focuses on Improving Streaming Video Quality, Personalization and Cost;
Also Unveils CMCD Enhancements and New Computing Partners for Media Workflows
LAS VEGAS, April 17, 2023 /PRNewswire/ -- Akamai Technologies (NASDAQ: AKAM), the cloud company that powers and protects life online, today introduced new cloud computing capabilities for streaming video at the 2023 NAB Show. The capabilities are designed to help OTT operators deliver higher quality and more personalized video experiences to viewers. They can also help operators realize lower, more predictable operational costs and improve efforts to monetize content. Additionally, Akamai announced enhancements to its support of the Common Media Client Data (CMCD) specification and highlighted the latest members of its Qualified Computing Partner program.
Cloud power, scaleOTT services today operate the types of complex applications and demanding workloads that Akamai cloud computing services are ideally suited to handle. Built on Akamai Connected Cloud, the massively distributed edge and cloud platform for cloud computing, content delivery and security, developers can use Akamai cloud computing services to build, run and secure applications and workloads that are best suited to where and how their viewers connect. For viewers, that means low-latency, high-performing experiences; for OTT operators, it means global scalability with lower-cost and predictable pricing.
"Whether you're building the app or paying the invoices from cloud providers, Akamai cloud computing services are uniquely capable to help cover the gamut of development, cost control, and viewer experience," said Jon Alexander, Vice President, Product Management, Akamai. "We're giving OTT operators a host of powerful new cloud computing functions, scaling them across our global platform, and backing them with Akamai content delivery and security services."
In addition, Akamai is adding new use cases to its EdgeWorkers serverless computing capabilities that address needs around content personalization, rights management and security for streaming video. The use cases support DASH and HLS streaming protocols:
Performance improvements, more insightTo help OTT operators improve the viewing experience and obtain additional visibility into video performance, Akamai is enhancing its support for the CMCD specification. Created by the Consumer Technology Association (CTA), the specification enables device-based media players to send playback information to Akamai and other CDNs. Akamai is using CMCD to intelligently pre-fetch content, which can improve video start-up time and reduce buffering.
With CMCD support, OTT operators can also benefit from more consistent, reliable metrics on viewer quality of experience. The CDN receives meaningful client-side data and affords the low-latency, high-volume processing power to generate logs that can be delivered to third-party analytics tools for reporting and analysis.
Partner workflow solutionsAkamai is also highlighting the members of its Qualified Computing Partner program that provide solution-based services for media workflows. The services are interoperable with Akamai Connected Cloud and are available through partners that have completed a thorough qualification process.
About AkamaiAkamai powers and protects life online. Leading companies worldwide choose Akamai to build, deliver, and secure their digital experiences — helping billions of people live, work, and play every day. Akamai Connected Cloud, a massively distributed edge and cloud platform, puts apps and experiences closer to users and keeps threats farther away. Learn more about Akamai's cloud computing, security, and content delivery solutions at akamai.com and akamai.com/blog, or follow Akamai Technologies on Twitter and LinkedIn.
Contacts:Chris NicholsonAkamai Media Relations+1.508.517.3703cnichols@akamai.com
Tom BarthAkamai Investor Relations+1.617.274.7130tbarth@akamai.com
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SOURCE Akamai Technologies, Inc.