Specially designed cereal, cereal bars and Go-Gurt products will be available ahead of new movie’s May 5 theatrical release
MINNEAPOLIS--(BUSINESS WIRE)-- In anticipation of Marvel Studios’ “Guardians of the Galaxy Vol. 3,” in theaters May 5, several popular General Mills’ products are undergoing an out-of-this-world transformation inspired by the beloved band of misfits from the film. Iconic mascots like Lucky the Leprechaun and Trix Rabbit will don new outfits – inspired by the Guardians team suits – on six highly collectible cereal boxes, while fans can also get their hands on special versions of cereal bars and Groot-Gurt – a Guardians-inspired takeover of Go-Gurt.
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General Mills’ fan-favorite brands team up with Marvel Studios' “Guardians of the Galaxy Vol. 3” to launch out-of-this-world, limited-edition products inspired by the film (Photo: Business Wire)
“Marvel Studios' ‘Guardians of the Galaxy Vol. 3’ and General Mills have a lot in common, from our passionate fans to our iconic characters – some could say this collaboration was written in the stars,” said Adriana Hernández-Fernández, Associate Manager, Morning Foods Cultural Portfolio Events for General Mills. “We are thrilled to announce a collection made specifically for our superfans to celebrate the new film.”
Starting today, fans can search the cosmos – or select retailers nationwide – to collect all available products:
This marks General Mills’ latest collaboration with Marvel and Marvel Studios since the launch of the limited-edition Cinnamon Toast Crunch Spider-Man boxes in the fall of 2022 and Loki Charms in 2021. For more information, follow @generalmills on Instagram and Facebook and visit cerealsociety.com.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2022 net sales of U.S.$19.0 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S.$1.1 billion.
About Marvel Studios’ Guardians of the Galaxy Vol. 3
In Marvel Studios’ “Guardians of the Galaxy Vol. 3” our beloved band of misfits are settling into life on Knowhere. But it isn’t long before their lives are upended by the echoes of Rocket’s turbulent past. Peter Quill, still reeling from the loss of Gamora, must rally his team around him on a dangerous mission to save Rocket’s life—a mission that, if not completed successfully, could quite possibly lead to the end of the Guardians as we know them.
The film stars Chris Pratt, Zoe Saldana, Dave Bautista, Karen Gillan, Pom Klementieff, featuring Vin Diesel as Groot and Bradley Cooper as Rocket, Sean Gunn, Chukwudi Iwuji, Will Poulter and Maria Bakalova.
James Gunn is the director and also wrote the screenplay. Kevin Feige produces with Louis D’Esposito, Victoria Alonso, Nikolas Korda, Simon Hatt and Sara Smith serving as executive producers. Marvel Studios’ “Guardians of the Galaxy Vol. 3” opens in U.S. theaters on May 5.
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General Mills Communications 763-764-6364 media.line@genmills.com
EdelmanLauren Durhamlauren.durham@edelman.com
Source: General Mills