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Marvel Celebrates Avengers’ 60th Anniversary With Beyond Earth’s Mightiest Campaign

Published: 2023-06-14 17:00:00 ET

Milestone Celebration Includes All-New Avengers Products, Launch of Marvel Fit, Collaborations with NFL, MLB, MLS, WNBA and MiLB Teams

GLENDALE, Calif.--(BUSINESS WIRE)-- Marvel’s Avengers – including Captain America, Iron Man, Black Panther, Thor, Captain Marvel, Black Widow, Hulk and more – have been pop culture staples since the mighty Super Heroes’ comic book debut 60 years ago. The all-star team’s inspirational heroism and thrilling adventures have captivated generations of fans through films, animated series, comics, consumer products and more.

This year, fans of all ages are invited to join the fun and celebrate six decades of Earth’s Mightiest Heroes with brand-new cross-category products spanning, but not limited to: apparel, accessories, home décor, toys and collectibles. Noteworthy new products include: LEGO® Marvel Captain America's Shield from the LEGO Group, commemorative 60th Anniversary Marvel Legends figures from Hasbro and Funko Pop! & Pin sets, as well as all-new sportswear and athletic wellness products from elite brands launching throughout 2023.

Marvel is also offering families an exciting way to engage with fan-favorite Super Heroes by collaborating with major and minor league sports teams across the country for Avengers’ 60th-inspired Marvel Nights. Now through Fall 2023, select NFL, MLB, MLS, WNBA and MiLB games will allow fans the opportunity to enjoy special Marvel offerings, such as: a unique drone show, limited-edition commemorative coins, Avengers’ product giveaways from Hasbro or Avengers’ custom video content.

“Marvel’s preeminent Super Hero team has not only entertained fans around the world for sixty years, but also, they’ve inspired generations to embrace their individuality, power through life’s challenges and always strive to help the greater good through teamwork,” said Paul Gitter, Executive Vice President, Global Brand Commercialization, The Walt Disney Company. “We’re thrilled to be teaming up with world-class brands on expansive Avengers’ product offerings and family entertainment in celebration of Earth’s Mightiest Heroes.”

Full Line-Up Below:

NFL Teams October 29 – New York Giants Official Date TBD - Philadelphia Eagles

MLB Teams May 19 – Pittsburgh PiratesJune 10 – Baltimore OriolesJune 26 – New York MetsJuly 15 – Oakland A’s July 18 – Chicago CubsAugust 22 – Milwaukee BrewersAugust 25 – Minnesota TwinsAugust 26 – Detroit Tigers

MLS Teams July 8 – New York Red BullsJuly 8 – Charlotte FC September 23 – FC Dallas

WNBA Team September 3 – Chicago Sky

MiLB Teams August 12 – Indianapolis Indians September 9 – Las Vegas Aviators

These major and minor league team collaborations, as well as new athletic fashion and lifestyle launches, are all united under Marvel Fit, which underscores Marvel’s continued focus on enhancing active lifestyles, while further connecting fans with its iconic characters.

For additional information on Marvel’s Beyond Earth’s Mightiest campaign and expansive product offerings, visit marvel.com/avengers60.

About Disney Consumer Products, Games, and Publishing

Consumer Products, Games and Publishing (CPGP) is the division of Disney Parks, Experiences, and Products (DPEP) that brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – and experiences that can be found around the world, including on the shopDisney e-commerce platform and at Disney Parks, as well as local and international retailers. The business is home to world-class teams of product, licensing and retail experts, artists and storytellers, and technologists who inspire imaginations around the world.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media for over eighty years. Marvel utilizes its character franchises in entertainment, licensing, publishing, games, and digital media. For more information visit marvel.com. © 2023 MARVEL

View source version on businesswire.com: https://www.businesswire.com/news/home/20230614181656/en/

Jackie FeldmanDirector of Franchise and Licensing CommunicationsJackie.Feldman@Disney.com

Alyssa SenkoManager of Franchise and Licensing CommunicationsAlyssa.Senko@Disney.com (813) 508-6508

Source: Disney Consumer Products, Games, and Publishing

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Performance results were prepared by Enhanced Investments, and have not been compiled, reviewed or audited by an independent accountant. Performance estimates are subject to future adjustment and revision. Investors should be aware that a loss of investment is possible. Account holdings are for illustrative purposes only and are not investment recommendations. Additional information, including (i) the calculation methodology; and (ii) a list showing the contribution of each holding to the portfolio’s performance during the time period will be provided upon request.
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All statements made via social media sites sponsored or maintained by Enhanced Investments and its affiliates are for informational purposes only and do not constitute a comprehensive description of Enhanced Investments' investment advisory services.
Certain investments are not suitable for all investors. Before investing, consider your investment objectives and applicable fees. The rate of return on investments can vary widely over time, especially for long term investments. Investment losses are possible, including the potential loss of all amounts invested. Information provided by Enhanced Investments is for informational and general educational purposes only and is not investment or financial advice.