Enhanced Investments - Financial Portal

IDAHOAN® FOODS LAUNCHES NEWEST PRODUCT LINE WITH BOLD FLAVORS INCLUDING HIDDEN VALLEY® ORIGINAL RANCH®

Published: 2023-08-15 13:27:00 ET

Introducing Idahoan® Potato Shreds, Your Newest On-the-Go Snacking Obsession

IDAHO FALLS, Idaho, Aug. 15, 2023 /PRNewswire/ -- Idahoan® Foods – the leading producer of quality, packaged potato products in the U.S.– expands its portfolio with the launch of Idahoan® Potato Shreds.

Idahoan® Potato Shreds are made with 100% real Idaho® potatoes that are shredded and mixed with craveable flavors including Hidden Valley® Original Ranch® and Triple Cheese. The new product is perfect for an on-the-go mid-day snack as it can be prepared in just a matter of minutes in a microwave.

"We are excited to debut our newest product line, Idahoan® Potato Shreds. These potato-based microwaveable snack cups are available in delicious flavors beyond what is offered by traditional macaroni products, building upon our consumer-oriented innovation efforts," shared Ryan Ellis, Vice President of Retail Marketing & Business Development at Idahoan Foods. "Triple Cheese and Hidden Valley® Original Ranch® are going to have widespread appeal out of the gate, but this is an expandable platform. Beyond being gluten-free, potatoes are an excellent canvas for mixing with sauces and flavors, and consumers are increasingly searching for satisfying and convenient snack options; which makes the new Potato Shreds a perfect addition to our product line up."

"Ranch and potatoes are a classic combination, so it was only natural to team up with the experts in potatoes at Idahoan Foods," said C.C. Ciafone, Director of Marketing at Hidden Valley Ranch. "The signature, zesty flavor of Hidden Valley® Original Ranch® melds perfectly with Idahoan's first-of-its-kind Potato Shreds, making it a mash made in heaven."

In addition, Idahoan is proud to introduce Idahoan® Mashed Potatoes seasoned with Hidden Valley® Original Ranch®. Paired with Idahoan's renowned mashed potato recipe, the Hidden Valley® Original Ranch® addition creates a flavorful combination that will appeal to a broad audience.

The new Idahoan® Potato Shreds and Mashed Potato product will be widely available in September at retailers across the country. For more information, visit http://idahoan.com/shreds and follow Idahoan Foods on Facebook, Instagram, YouTube and TikTok.

About Idahoan Foods, LLC.Combining a full-service network of professionals from field to fork, Idahoan® is a leading manufacturer of value-added potato products. Its potato processing plants and nationally recognized retail, foodservice and warehouse club brands of products along with its close relationship with its growers, allow Idahoan Foods to deliver superior quality while providing consumers Real Potatoes, Real Easy™. For more information visit www.idahoan.com.

About Hidden Valley®RanchHidden Valley® Ranch is the nation's original ranch dressing brand and was founded in 1954 by Steve Henson. Hidden Valley Ranch has unleashed America's favorite ranch* across all mealtime and snacking occasions, offering the bottled Hidden Valley Original Ranch in many varieties and in more forms for fans to enjoy the ranch flavor they love. The Hidden Valley Original Ranch Seasoning and Salad Dressing Mix Shaker is perfect for bringing ranch flavor to weeknight dinners, Hidden Valley Ranch Secret Sauce serves up restaurant inspired flavors at home and ranch alternatives like dairy free Hidden Valley Plant Powered Ranch, all with the great taste you expect. Hidden Valley Ranch products can be found in grocery retailers across the country.

About The Clorox CompanyThe Clorox Company (NYSE: CLX) champions people to be well and thrive every single day. Its trusted brands, which include Brita®, Burt's Bees®, Clorox®, Fresh Step®, Glad®, Hidden Valley®, Kingsford®, Liquid-Plumr®, Pine-Sol® and Rainbow Light®, can be found in about nine of 10 U.S. homes and internationally with brands such as Ajudin®, Clorinda®, Chux® and Poett®. Headquartered in Oakland, California, since 1913, Clorox was one of the first U.S. companies to integrate ESG into its business reporting, with commitments in three areas: Healthy Lives, Clean World and Thriving Communities. Visit thecloroxcompany.com to learn more.

CLX-B

*Based on IRI unit sales data L52W ending 1/23/23 Circana POS TSV; Total U.S. – Multi Outlet

View original content to download multimedia:https://www.prnewswire.com/news-releases/idahoan-foods-launches-newest-product-line-with-bold-flavors-including-hidden-valley-original-ranch-301900982.html

SOURCE Idahoan Foods

Enhanced Investments, Inc.
329 South Oyster Bay Road #2085
Plainview, NY 11803
team@eninvs.com

Important disclosures

Performance results were prepared by Enhanced Investments, and have not been compiled, reviewed or audited by an independent accountant. Performance estimates are subject to future adjustment and revision. Investors should be aware that a loss of investment is possible. Account holdings are for illustrative purposes only and are not investment recommendations. Additional information, including (i) the calculation methodology; and (ii) a list showing the contribution of each holding to the portfolio’s performance during the time period will be provided upon request.
All statements made via social media sites sponsored or maintained by Enhanced Investments and its affiliates are for informational purposes only and do not constitute a comprehensive description of Enhanced Investments' investment advisory services.
Certain investments are not suitable for all investors. Before investing, consider your investment objectives and applicable fees. The rate of return on investments can vary widely over time, especially for long term investments. Investment losses are possible, including the potential loss of all amounts invested. Information provided by Enhanced Investments is for informational and general educational purposes only and is not investment or financial advice.

Nothing on this website should be considered an offer, solicitation of an offer, or advice to buy or sell securities.
Past performance is no guarantee of future results. Any historical returns, expected returns [or probability projections] are hypothetical in nature and may not reflect actual future performance.
All the strategies assume investments in equity invstrumenta only and are more relevant for "agressive investment profile". Eastern European flagship strategy assumes using up to 20% leverage of total portfolio. GlobalCommodities and US Growth strategy currently assume no leverage.
Results for the Enhanced Investments strategies as compared to the performance of Illustrative Benchmarks is for informational purposes only. Our investment program does not mirror that of the Illustrative Benchmarks and the volatility may be materially different from the volatility of Illustrative Benchmarks. Reference or comparison to an Illustrative Benchmark does not imply that strategies of Enhanced Investments will be constructed in the same way as the Illustrative Benchmark or achieve returns, volatility, or other results similar to those of the Illustrative Benchmark. The S&P 500 is an unmanaged market capitalization-weighted index of 500 common stocks chosen for market size, liquidity, and industry group representation to represent U.S. equity performance.
Performance results were prepared by Enhanced Investments, and have not been compiled, reviewed or audited by an independent accountant. Performance estimates are subject to future adjustment and revision. Investors should be aware that a loss of investment is possible. Account holdings are for illustrative purposes only and are not investment recommendations. Additional information, including (i) the calculation methodology; and (ii) a list showing the contribution of each holding to the portfolio’s performance during the time period will be provided upon request.
All statements made via social media sites sponsored or maintained by Enhanced Investments and its affiliates are for informational purposes only and do not constitute a comprehensive description of Enhanced Investments' investment advisory services.
Certain investments are not suitable for all investors. Before investing, consider your investment objectives and applicable fees. The rate of return on investments can vary widely over time, especially for long term investments. Investment losses are possible, including the potential loss of all amounts invested. Information provided by Enhanced Investments is for informational and general educational purposes only and is not investment or financial advice.