As the ultimate holiday gifting destination, Bloomingdale's announces a series of holiday programming including The Carousel @ Bloomingdale's: Wonka, and window unveiling in partnership with Broadway Cares/Equity Fights AIDS
NEW YORK, Nov. 2, 2023 /PRNewswire/ -- Bloomingdale's today announced the official start of the holiday season with its annual, Best Holiday Ever. The seasons' campaign kicks off with the debut of The Carousel @ Bloomingdale's: Wonka, followed by the annual window unveiling hosted this year in partnership with Broadway Cares/Equity Fights AIDS. This year's festive in-store and digital activations will bring the spirit of the holidays to a new level.
Launching online today and in-store tomorrow, The Carousel @ Bloomingdale's: Wonka, serves as the sweetest takeover yet. In partnership with Warner Bros. Discovery, the space has been transformed into a world of imagination, inspired by the highly-anticipated release of Warner Bros. Pictures' big screen holiday spectacle, Wonka. Inside, shoppers will find unique and colorful gifts across categories, including Wonka-inspired shoes, bags, barware and accessories by Kurt Geiger. Other licensed Wonka must-haves include apparel, home goods and accessories by Trumpette, Art Sugar, Christopher Radko, Hallmark, Happy Socks, and Junk Food Clothing. Guests can also grab exclusive David Yurman bracelets, the always popular Bloomingdale's advent calendar and holiday looks for the whole family from brands like Sandro, Aviator Nation, Golden Goose, Cinq A Sept, Ted Baker, Paul Smith and Piccolini NY.
To continue the celebration, on November 16, Bloomingdale's will unveil its iconic window display along Lexington Avenue at the 59th Street flagship with a night of festive celebrations, philanthropy, and must-see performances. This year's theme celebrates the Best Holiday Ever, and is inspired by the look, feel and magic of Wonka. The wonder of the holidays will come to life with colorful, bright windows full of sparkle and oversized candies and chocolates, inspired by the film.
The unveiling, which begins at 6 pm, will be hosted by Amber Ruffin, co-writer of Broadway's Some Like It Hot and contributor to the upcoming The Wiz revival. She'll be joined by special guest Jonathan Groff, a two-time Tony Award nominee currently starring in the smash hit Merrily We Roll Along. The unveiling will feature performances like no other from Tony nominee Norm Lewis (The Phantom of the Opera) and Broadway actor and Carnegie Hall sensation Jessica Vosk (Wicked, Fiddler on the Roof). Following, there will be whimsical customer experiences and exclusive activations throughout the store including performances by Tony Award-Honored Broadway Inspirational Voices, Emmy Award nominee and Co-Creator of S.N.O.B Preston W. Dugger III (aka DJ Duggz), Telly Leung (Aladdin, Glee), Grammy nominee and two-time Drama Desk Award nominee Brittney Mack (SIX, as original Anna of Cleves), Parsons Dance and Tony Award nominee Tony Yazbeck (Prince of Broadway).
"This year, our holiday is truly the Best Holiday Ever. Our Wonka carousel serves as a testament to our marketing position and how we embrace pop culture to create unique experiences for our customer," shared Frank Berman, EVP, Chief Marketing Officer at Bloomingdale's. "From our incredibly curated and exclusive gifting assortment to our collaboration with Broadway Cares, Bloomingdale's will truly come alive through the magic of film and theater. We are thrilled to continue to bring joy and inspiration into this season, remaining the go-to destination for holiday shopping."
BEST CELEBRATIONS EVER
BEST GIFTS EVER
MAKING A DIFFERENCE THIS HOLIDAY SEASON
This holiday season, Bloomingdale's will continue to partner with customers to b the change, raising awareness and funds for organizations that advance its mission of building a more equitable, sustainable future for all.
For more information on Bloomingdale's holiday activations, events, celebrations and more, please visit Bloomingdales.com or on Instagram, @Bloomingdales.
About Bloomingdale's
Bloomingdale's is America's only nationwide, full-line, upscale department store. A division of Macy's, Inc. (NYSE: M), it currently operates 32 Bloomingdale's stores, 21 Bloomingdale's The Outlet stores, and two Bloomie's stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia, Washington. In addition, Bloomingdale's has an international presence with a location in Dubai and Kuwait. Founded in 1872, the iconic retailer celebrated its 150th anniversary in 2022. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com.
About b the change:
As a company with a 150-year legacy, Bloomingdale's launched b the change as an actionable program designed to build a more equitable and sustainable future for its colleagues, customers, and community. Through its three pillars, b sustainable, b inclusive, and b the future, Bloomingdale's will continue to support philanthropic causes through campaigns, grants, fundraisers, volunteer opportunities and more. Partners include The Breast Cancer Research Foundation, Tutu Project, Child Mind Institute, DonorsChoose, No Kid Hungry, Thurgood Marshall College Fund, Bloomingdale's x FIT Sustainable Innovation Fund, and more. For more information on b the change, visit https://www.bloomingdales.com/c/b-the-change/
Press Contactbloomingdales@finnpartners.com
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SOURCE Bloomingdale's