CAMBRIDGE, Mass., April 19, 2021 /PRNewswire/ -- Real-time decisioning technology can play a critical role keeping customers happy, reducing churn, and improving the customer experience in the face of ever-increasing expectations, according to new research by Pegasystems Inc. (NASDAQ: PEGA), the software company that crushes business complexity. The global study, conducted by research firm Savanta, surveyed over 3,500 decision-makers in 11 countries and across six industries on their approach to customer experience and real-time decisioning.
Although the study found real-time decisioning tools are now more important than ever, it also highlighted that some barriers still exist to both widespread adoption and maximizing the technology's potential. Key findings include:
Quotes & Commentary:
"The world's getting smaller and more digital every day, and organizations have to work hard to provide a customer experience that stands out in an increasingly crowded marketplace," said Rob Walker, general manager, 1:1 customer engagement, Pegasystems. "Moments of opportunity can open and close in a second or less, and real-time decisioning tools can help grasp them by taking into account a customer's immediate context and using it to significantly increase relevance where it's needed most. The time to tear down implementation barriers and embrace real-time decisioning is now. Companies will be rewarded by staying one step ahead of the competition and providing a hyper-personalized experience that will delight customers by being relevant."
Supporting Resources:
Download Real-time decisioning, real results: https://www.pega.com/results-are-real-time
Notes to Editors
To understand how real-time decisioning is defined in the market and how organizations are tackling customer experience challenges in this new era, Pega conducted a global survey of over 3,500 participants in 11 countries and across six key industries.
About Pega
Pega delivers innovative software that crushes business complexity so our clients can make better decisions and get work done. We help the world's leading brands solve their biggest business challenges: maximizing customer lifetime value, streamlining customer service, and boosting operational efficiency. Pega technology is powered by real-time AI and intelligent automation, while our scalable architecture and low-code platform help enterprises adapt to rapid change and transform for tomorrow. For more information on Pegasystems (NASDAQ:PEGA), visit www.pega.com.
Press Contact: Jon Brigden Pegasystems jon.brigden@pega.com Twitter: @pega
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SOURCE Pegasystems Inc.