Blackbaud's Luminate Online® and Peer-to-Peer Benchmark Reports Provide Actionable Insights for Fundraisers
CHARLESTON, S.C., Dec. 11, 2023 /PRNewswire/ -- Blackbaud (NASDAQ: BLKB), the leading provider of software for powering social impact, has released its annual Blackbaud Luminate Online® Benchmark Report and Peer-to-Peer Benchmark Report, which include insights into online giving trends and an analysis of peer-to-peer fundraising based on data from previous years.
"As we look back on the past few years in fundraising, from the turbulent times of the Covid-19 pandemic and the shift to a new normal, there are several trends we're seeing," said Graeme Port, senior director of product management for Peer-To-Peer Fundraising at Blackbaud. "The growing importance of sustaining donors and the rebound of in-person events are two things that stand out in this year's benchmark reports. We hope that fundraisers can use these insights to inform their strategies and set their organizations up for success as we head into a new year."
Luminate Online Benchmark ReportData in this report comes from a set of social impact organizations that collectively raised over $1.5 billion online, handled over 20 million transactions, and sent more than 3 billion emails. The aggregate data collected from January 1, 2021–December 31, 2022, offers insights into organizational performance and provides an opportunity for nonprofits to compare online fundraising results to peers of similar verticals and sizes.
Key Findings
Sustaining Donor Trends
Email Engagement Trends
View the full report here. Data is available for comparison by sector as well as organization size.
Peer-to-Peer Benchmark ReportData highlighted in this report represents a careful analysis of a set of organizations that produced nearly 6,400 peer-to-peer (P2P) fundraisers from January 1, 2020, through December 31, 2022, on Blackbaud TeamRaiser®, Blackbaud's peer-to-peer fundraising software for nonprofits looking to grow engagement and revenue. More than 4.4 million people combined to raise over $1.1 billion during this three-year period.
Key Findings
View the full report here. Data is available by event type and broken down across fundraising metrics.
About BlackbaudBlackbaud (NASDAQ: BLKB) is the leading software provider exclusively dedicated to powering social impact. Serving the nonprofit and education sectors, companies committed to social responsibility and individual change makers, Blackbaud's essential software is built to accelerate impact in fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility and education management. With millions of users and over $100 billion raised, granted or managed through Blackbaud platforms every year, Blackbaud's solutions are unleashing the potential of the people and organizations who change the world. Blackbaud has been named to Newsweek's list of America's Most Responsible Companies, Quartz's list of Best Companies for Remote Workers, and Forbes' list of America's Best Employers. A remote-first company, Blackbaud has operations in the United States, Australia, Canada, Costa Rica and the United Kingdom, supporting users in 100+ countries. Learn more at www.blackbaud.com or follow us on X/Twitter, LinkedIn, Instagram and Facebook.
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Forward-looking StatementsExcept for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties, including statements regarding expected benefits of products and product features. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC's website at www.sec.gov or upon request from Blackbaud's investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.
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SOURCE Blackbaud, Inc.