Choice Hotels continues to lead in extended stay, with latest Texas and Arizona groundbreakings
NORTH BETHESDA, Md., Feb. 1, 2024 /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH) continues its leadership in extended stay with five Everhome Suites breaking ground in Texas cities including Amarillo, Bastrop, Brownsville, El Paso, and Waco, and one groundbreaking in Yuma, Arizona. Driven by a thriving economy, diverse business landscape, favorable climate, and a steady influx of travelers, the Southwest presents an unparalleled opportunity for both business and leisure travelers seeking extended stay accommodations.
"With over 60 Everhome Suites in our pipeline and six new groundbreakings across the Southwest, Choice continues to capture growing demand for extended stay properties in the region. Our leadership in extended stay is made possible by Choice's expert team of dedicated professionals, in collaboration with our outstanding group of developers and franchisees like the HighSide Companies," said Ron Burgett, senior vice president of franchise development for extended stay at Choice Hotels.
The Texas and Arizona hotels are being developed in conjunction with HighSide Companies. A frequent Choice Hotels collaborator, HighSide has eight projects under construction and plans to start construction on more Everhomes across multiple U.S. markets by the end of 2024. "Choice has been a great partner, and we are big believers in the Everhome Suites brand. We are looking forward to adding these new properties in strategic markets to our expanding portfolio," said Justin Roberts, CEO of HighSide Companies.
Launched in 2020 as the industry's first new-construction midscale extended stay offering in nearly a decade, Everhome Suites is designed to empower guests to adapt their environment to the way they live and work during longer-term stays. The properties under construction include:
These properties will feature spacious apartment-style rooms with well-defined areas that separate working from relaxing, as well as innovative, built-in ways for guests to customize the space. The hotel will offer the comforts of home and many convenient amenities, including:
Everhome Suites participates in Choice Privileges, the award-winning rewards program where members earn points on eligible charges during their stay, which can be redeemed for reward nights at more than 7,500 hotels across 22 brands located in 46 countries and territories worldwide. With the Choice Privileges Mastercard, members can earn more points faster, including on everyday purchases.
Choice Hotels, with a franchise-first focus and an industry-leading retention rate, has been committed to providing its hotel owners with the support they need to succeed since it launched the country's first hotel chain in 1941. Today, Choice offers franchisees a suite of cutting-edge cloud-based solutions, including the choiceEDGE guest reservation platform and the choiceADVANTAGE property management system to help franchisees effectively manage room rates, distribution channels, and inventory. Additionally, Choice University, the most widely awarded learning program in the hospitality industry, delivers customized and always evolving learning and development resources. From pre-opening to grand opening and every day forward, Choice provides hotel owners with best-in-class resources to help them maximize the return on their investment.
For more information on Everhome Suites development opportunities, visit choicehotelsdevelopment.com/everhome-suites.
Everhome Suites®: Closer to Home The Everhome Suites brand provides a Closer to Home™ experience that enables guests to live life on their terms during longer-term stays. The newly constructed midscale hotels are designed to help extended stay guests maintain routine on the road with apartment-style suites featuring fully equipped kitchens, spa-like bathrooms and customizable "me" spaces, including movable workstations, full-size closets and additional storage. Everhome Suites properties have modern and sophisticated public spaces, 24/7 fitness centers with Peloton bikes, guest laundry facilities, free Wi-Fi and self-service marketplaces with a variety of fresh and frozen meal and grocery options. For more information, visit https://www.choicehotels.com/everhome-suites.
About Choice Hotels®Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The challenger in upscale and a leader in midscale and extended stay, Choice® has over 7,500 hotels, representing more than 630,000 rooms, in 46 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.
About HighSide CompaniesFounded in 2019, HighSide Companies is a Denver-based leader in hospitality development, with in excess of $500M in active projects across the U.S. and Canada. Under the direction of a leadership team with more than a century of combined experience in every aspect of the commercial real estate lifecycle, HighSide offers best-in-class structured investment, fund management, and development solutions across multiple asset classes. For more information, visit www.highsidecompanies.com.
Forward-Looking Statements This communication includes "forward-looking statements" about future events, including anticipated development and hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q, any of which could cause actual results to be materially different from our expectations.
Addendum This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, email: development@choicehotels.com.
© 2024 Choice Hotels International, Inc. All Rights Reserved
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