There's Love, Spice, Hilarity and Nice in the Lineup Designed Exclusively for Adult Gifting in the Online Bear Cave
ST. LOUIS, Jan. 10, 2024 /PRNewswire/ -- Build-A-Bear is calling on all Zaddies, friends, crushes, and lovers ages 18+ this Valentine's Day as the heat is dialed up in its Bear Cave with the release of the new After Dark Collection. These Valentine's gifts are designed to delight a partner with a playfully romantic gesture, make a Galentine smile with a cheeky message, or induce a blush from your crush over a plush. This new assortment of furry friends, as well as themed outfits and accessories, is now available online and serves as a fun twist on the traditional Valentine's fare, sure to bring devilish grins to faces well beyond February 14.
These Valentine's gifts are designed to make a Galentine smile or induce a blush from your crush over a plush.Largely an adult-to-adult gifting holiday, Valentine's Day is a perfect time to consider Build-A-Bear for a surprising, unique statement to make your recipient "LOL." Start your Valentine's Day shopping early and further customize a gift for your "someone special" by including your own personalized voice message with the Record Your Voice sound chip when building your one-of-a-kind furry friend. Explore After Dark, including these popular items and many more, but warning: there are bears behaving adorably!
The Build-A-Bear After Dark collection is found exclusively online in the brand's age-gated Bear Cave microsite, an online shopping destination for guests ages 18+. First launched in 2019, Build-A-Bear After Dark continues to gain popularity with its offerings of hilariously unique gifts to celebrate life's special moments for adults. The increased popularity of Build-A-Bear among adults is part of the "kidulting" trend in which adults lean into childhood memories and search for collectibles that appeal to the playful nature of this older consumer through rekindling their youth with nostalgic gifts.
Build-A-Bear offers many ways for your new furry friends to be delivered! Do all your shopping at home and have it shipped anywhere. Or, if you're in a hurry to get your new furry friend, select the Buy Online, Pickup In Store or curbside options to pick up at your local Build-A-Bear Workshop. To shop the After Dark Collection, visit https://www.buildabear.com/the-bear-cave/after-dark.
More information about Build-A-Bear Valentine's Day furry friends, gifts, events and deals can be found at www.buildabear.com or at @buildabear on Facebook, Twitter, YouTube, Instagram and TikTok.
About Build-A-BearBuild-A-Bear is a multi-generational global brand focused on its mission to "add a little more heart to life" appealing to a wide array of consumer groups who enjoy the personal expression in making their own "furry friends" to celebrate and commemorate life moments. Nearly 500 interactive brick-and mortar experience locations operated through a variety of formats provide guests of all ages a hands-on entertaining experience, which often fosters a lasting and emotional brand connection. The company also offers engaging e-commerce/digital purchasing experiences on buildabear.com including its online "Bear-Builder", the animated "Bear Builder 3D Workshop" and its age-gated, adult-focused "Bear Cave". In addition, extending its brand power beyond retail, Build-A-Bear Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., is dedicated to creating engaging content for kids and adults that fulfills the company's mission, while the company also offers products at wholesale and in non-plush consumer categories via licensing agreements with leading manufacturers. Build-A-Bear Workshop, Inc. posted total revenue of $467.9 million in fiscal 2022. For more information, visit the Investor Relations section of buildabear.com.
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SOURCE Build-A-Bear Workshop