Enhanced Investments - Financial Portal

IAS PARTNERS WITH REDDIT TO PROVIDE AI-DRIVEN MEASUREMENT TO ADVERTISERS

Published: 2024-06-13 10:00:00 ET

Total Media Quality for Reddit Empowers Global Advertisers with Industry-Leading Brand Safety and Suitability, Viewability, and Invalid Traffic Measurement

NEW YORK, June 13, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a partnership with Reddit (NYSE: RDDT), a community platform powered by authenticity and human ideas, to provide advertisers with the confidence to scale their campaigns across Reddit through IAS's AI-driven Total Media Quality (TMQ) product suite.

The partnership will give advertisers an additional layer of trusted, third-party transparency in their investment on Reddit as they reach and engage with the platform's 100,000+ interest-based, intent-driven communities. Global Reddit advertisers will have access to IAS's reliable, independent Brand Safety and Suitability, Viewability, and Invalid Traffic (IVT) measurement to safeguard and scale their campaigns across Reddit.

"Reddit continues to be a leader in contextually relevant conversations, with a breadth of opportunities for advertisers to reach its highly engaged communities," said Lisa Utzschneider, CEO of IAS. "Our partnership will give Reddit customers additional confidence that their ads are appearing alongside content that aligns with their brand values via reliable and accurate data, so they can focus on driving business growth within Reddit's uniquely valuable archive of human experience."

Through this partnership, advertisers on Reddit will be able to:

Leverage Trusted Campaign Insights: Consistent with the Global Alliance for Responsible Media (GARM) standards, the new offering provides advertisers with third-party campaign insights backed by trusted and transparent industry metrics.
Analyze Content, Frame by Frame: TMQ provides insight into video content through best-in-class, AI-driven Multimedia Technology which combines frame-by-frame analysis of images, audio, and text to provide the most accurate and reliable measurement at scale.
Safeguard and Scale: A powerful combination of TMQ with Reddit's existing moderation capabilities gives brands additional protection, while allowing them to scale across more than 16 billion posts and comments.
Improved Engagement: Advertisers will have increased transparency into Reddit's campaign delivery, helping maximize campaign spend.
Access Unified Reporting: Advertisers can leverage IAS Signal, its unified reporting platform that delivers the data and insights advertisers need to easily manage their digital campaigns.

IAS's Brand Safety and Suitability Measurement complements Reddit's user and brand safety investments, which includes human moderators and AI-driven moderation tools, brand safety content detection, and customizable Brand Suitability controls.

"Third party validation underscores our commitment to equipping Reddit advertisers with the tools they need to confidently grow on our platform," said Jim Squires, EVP of Business Marketing and Growth at Reddit. "With IAS, we're giving our clients a clear understanding of where their ads are appearing and how they're delivering on Reddit, increasing confidence and allowing them to focus on what matters: developing their campaign strategy and creative."

IAS's Total Media Quality product suite will be available for Reddit advertisers later this year.

About Integral Ad ScienceIntegral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

CONTACT: press@integralads.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/ias-partners-with-reddit-to-provide-ai-driven-measurement-to-advertisers-302171466.html

SOURCE Integral Ad Science, Inc.

Enhanced Investments, Inc.
329 South Oyster Bay Road #2085
Plainview, NY 11803
team@eninvs.com

Important disclosures

Performance results were prepared by Enhanced Investments, and have not been compiled, reviewed or audited by an independent accountant. Performance estimates are subject to future adjustment and revision. Investors should be aware that a loss of investment is possible. Account holdings are for illustrative purposes only and are not investment recommendations. Additional information, including (i) the calculation methodology; and (ii) a list showing the contribution of each holding to the portfolio’s performance during the time period will be provided upon request.
All statements made via social media sites sponsored or maintained by Enhanced Investments and its affiliates are for informational purposes only and do not constitute a comprehensive description of Enhanced Investments' investment advisory services.
Certain investments are not suitable for all investors. Before investing, consider your investment objectives and applicable fees. The rate of return on investments can vary widely over time, especially for long term investments. Investment losses are possible, including the potential loss of all amounts invested. Information provided by Enhanced Investments is for informational and general educational purposes only and is not investment or financial advice.

Nothing on this website should be considered an offer, solicitation of an offer, or advice to buy or sell securities.
Past performance is no guarantee of future results. Any historical returns, expected returns [or probability projections] are hypothetical in nature and may not reflect actual future performance.
All the strategies assume investments in equity invstrumenta only and are more relevant for "agressive investment profile". Eastern European flagship strategy assumes using up to 20% leverage of total portfolio. GlobalCommodities and US Growth strategy currently assume no leverage.
Results for the Enhanced Investments strategies as compared to the performance of Illustrative Benchmarks is for informational purposes only. Our investment program does not mirror that of the Illustrative Benchmarks and the volatility may be materially different from the volatility of Illustrative Benchmarks. Reference or comparison to an Illustrative Benchmark does not imply that strategies of Enhanced Investments will be constructed in the same way as the Illustrative Benchmark or achieve returns, volatility, or other results similar to those of the Illustrative Benchmark. The S&P 500 is an unmanaged market capitalization-weighted index of 500 common stocks chosen for market size, liquidity, and industry group representation to represent U.S. equity performance.
Performance results were prepared by Enhanced Investments, and have not been compiled, reviewed or audited by an independent accountant. Performance estimates are subject to future adjustment and revision. Investors should be aware that a loss of investment is possible. Account holdings are for illustrative purposes only and are not investment recommendations. Additional information, including (i) the calculation methodology; and (ii) a list showing the contribution of each holding to the portfolio’s performance during the time period will be provided upon request.
All statements made via social media sites sponsored or maintained by Enhanced Investments and its affiliates are for informational purposes only and do not constitute a comprehensive description of Enhanced Investments' investment advisory services.
Certain investments are not suitable for all investors. Before investing, consider your investment objectives and applicable fees. The rate of return on investments can vary widely over time, especially for long term investments. Investment losses are possible, including the potential loss of all amounts invested. Information provided by Enhanced Investments is for informational and general educational purposes only and is not investment or financial advice.