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Atkins Unveils "Atkins Way" Campaign with Rob Lowe, Highlighting New Product Innovations for Weight Wellness

Published: 2024-09-04 13:00:00 ET

DENVER, Sept. 4, 2024 /PRNewswire/ -- Atkins, the industry pioneer of the low-carb lifestyle movement, today introduced a new creative campaign, "Atkins Way," a bold embodiment of the brand's new emotional brand positioning along with a series of new product offerings.

By implicitly and insightfully acknowledging the feelings of isolation and frustrations that many experience, Atkins Way offers a better way, providing freedom from a lifetime of dieting through a delicious and joyful approach to eating. In this new campaign, Rob Lowe, who has been an Atkins advocate for more than two decades, serves as a relatable and aspirational tour guide.

Atkins Strong: Support for a Weight-Wellness Journey, the Atkins WayAtkins Strong is a groundbreaking new line of products designed to be an ally to individuals working hard to keep the weight off following their GLP-1 journeys or to anyone trying to live healthy and increase their protein. These High Protein Shakes are a delicious way to satisfy hunger and nourish the body with the nutrients it wants and needs.

Atkins Strong High Protein Shakes offer 30 grams of protein and 7 grams of prebiotic fiber per serving, available in creamy Milk Chocolate, Vanilla, and Chocolate Peanut Butter flavors. Each are gluten-free, low-glycemic, keto-friendly and contain only 2 grams of net carbs and 1 gram of sugar per serving.

Atkins Coffee House Collection Latte Meal Bars: Barista-Approved ProteinThe Coffee House Collection Latte Meal Bars are a first-of-its-kind, providing as much caffeine as a cup of coffee, while ultimately satisfying sweet cravings. Made with real coffee, bars are available in Mocha and Vanilla Latte flavors, each offering 15 grams of protein, 2 grams of sugar, 4 net carbs, and 15 grams of fiber to keep energy levels up throughout the day.

Atkins Endulge Truffles: All Truffle, Without the Trade-OffsAtkins Endulge Truffles are a guilt-free indulgence – available in Milk and Dark Chocolate varieties, they feature a velvety ganache center, covered in a thin layer of chocolate. With only 2 grams of net carbs per serving, Atkins is the only low-carb, low-sugar truffle option on the market. Made to be enjoyed at home or on-the-go, these truffles are the perfect way to satisfy that sweet craving.

Atkins Endulge Gummy Bears: Bursting with Flavor, Not SugarAtkins Endulge Gummy Bears have

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Performance results were prepared by Enhanced Investments, and have not been compiled, reviewed or audited by an independent accountant. Performance estimates are subject to future adjustment and revision. Investors should be aware that a loss of investment is possible. Account holdings are for illustrative purposes only and are not investment recommendations. Additional information, including (i) the calculation methodology; and (ii) a list showing the contribution of each holding to the portfolio’s performance during the time period will be provided upon request.
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Performance results were prepared by Enhanced Investments, and have not been compiled, reviewed or audited by an independent accountant. Performance estimates are subject to future adjustment and revision. Investors should be aware that a loss of investment is possible. Account holdings are for illustrative purposes only and are not investment recommendations. Additional information, including (i) the calculation methodology; and (ii) a list showing the contribution of each holding to the portfolio’s performance during the time period will be provided upon request.
All statements made via social media sites sponsored or maintained by Enhanced Investments and its affiliates are for informational purposes only and do not constitute a comprehensive description of Enhanced Investments' investment advisory services.
Certain investments are not suitable for all investors. Before investing, consider your investment objectives and applicable fees. The rate of return on investments can vary widely over time, especially for long term investments. Investment losses are possible, including the potential loss of all amounts invested. Information provided by Enhanced Investments is for informational and general educational purposes only and is not investment or financial advice.