E Media Holdings Limited (JSE:EMH) News - Trading Statement

eMEDIA HOLDINGS LIMITED
(Incorporated in Republic of South Africa)
Registration number: 1968/011249/06
JSE share code: EMH        IZIN: ZAE000208898
JSE share code: EMN        IZIN: ZAE000209524
(“eMedia Holdings” or “the Group”)


TRADING STATEMENT

In terms of section 3.4 (b) of the JSE Limited Listings Requirements, companies are
required to publish a trading statement as soon as they are reasonably certain that the
financial results for the current reporting period will be more than 20% different than
that of the previous corresponding period.

The directors of eMedia Holdings hereby advise shareholders that, in respect of the
consolidated financial results for the six months ended 30 September 2021, earnings
per share and headline earnings per share are expected to vary by the amounts
included in the table below:

                        30 September         30           30
                            2021         September    September
                           Range%           2021         2020
                                          Between

Continuing
operations:
Earnings per              Increase        27.9 and       1.18
share (cents)         between 2264% -       28.1
                            2281%
Headline earnings         Increase        28.6 and       1.17
per share (cents)     between 2344% -       28.8
                            2362%
Discontinuing
operations:
Loss per share            Decrease       (0.2) and       (2.3)
(cents)                between 74% -       (0.6)
                             91%
Headline loss per         Decrease       (0.3) and      (1.63)
share (cents)          between 63% -       (0.6)
                             82%
Total operations:

Earnings / (Loss)         Increase        27.5 and      (1.12)
per share (cents)     between 2555% -       27.7
                            2573%
Headline earnings         Increase       28.21 and      (0.46)
/ (loss) per          between 6233% -      28.29
share (cents)               6250%




The biggest impact on the interim results of the Group is due to a
resurgence in the television and radio advertising spend as the world and
South Africa becomes accustomed to the “new normal” brought about by the
on-going Covid-19 pandemic. The recovery in advertising spend has seen the
Group end the period 54% ahead of the prior year for television advertising
revenue and 59% ahead of the prior year for its radio asset. The increase
when compared to 30 September 2019 is 23% and 17% for television and radio
advertising revenue respectively.
During this time of Covid-19 market share for the Group has in fact
increased to 31.8% in September for prime time, this is compared to the
prior year of 26.0%. The 06h00 to 24h00 share as at the end September 2021
is at 30.9% for the Group compared to 26.4% the prior year. This making
the Group the most watched broadcaster in South Africa.

The rest of the group has also seen a return in revenue compared to the
prior year as international travel restrictions eased as most of the
entities deal with international production houses.

The financial information on which this trading statement is based has not been
reviewed or reported upon by the Group’s auditors.

The Group’s results for the six months ended 30 September 2021 is expected to be
published on or about 25 November 2021.

Johannesburg
10 November 2021

Sponsor
Investec Bank Limited

Date: 10-11-2021 02:00:00
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