New Intel CEO tells clients: ‘Be brutally honest with us’

Published: 2025-04-01 07:22 +02:00 by Agency Staff tag: Electronics and hardware

New Intel CEO Lip-Bu Tan has outlined a leaner version of the iconic American chip maker.

Newly appointed Intel CEO Lip-Bu Tan

In his first remarks as Intel’s new CEO, Lip-Bu Tan on Monday outlined a leaner version of the iconic American chip maker in which he would work directly with engineers to develop new products based on feedback from the company’s customers.

Tan earlier this month took over at Intel, which once enjoyed more than 90% market share in both PCs and data centre servers but has lost out to rivals such as Nvidia in recent years.

Speaking at Intel’s “Vision” event in Las Vegas, where the company was set to discuss products with its customers, Tan said he spent his first weeks on the job meeting with customers and said the company had fallen far short of their expectations.

This is what I expect of you this week, and I believe harsh feedback is most valuable

“Please be brutally honest with us. This is what I expect of you this week, and I believe harsh feedback is most valuable,” Tan said.

Reuters has previously reported that Tan plans to eliminate what he views as a slow-moving and bloated middle management layer.

On Monday, Tan repeatedly promised to give more power to Intel’s engineers, saying that new ideas have not had “room to develop and grow” at Intel in recent years.

‘Freedom to innovate’

“We’re going to really drive some new ideas, giving engineers freedom to innovate from within,” Tan said. “My weekend is usually packed with a lot of engineers and architects. They have some brilliant ideas, they want to change the world, and that’s where I get excited to work closely with them.”

Tan said his primary focus will be on recruiting and keeping engineers.

Read: New Intel CEO plots overhaul of manufacturing and AI operations

“We lost quite a bit of talent. That’s my top priority, to recruit some of the best talent in the industry to come back and then to rejoin or join Intel,” Tan said. — Stephen Nellis and Max Cherney, (c) 2025 Reuters

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New Intel CEO plots overhaul of manufacturing and AI operations

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