CLIENTELE LIMITED Incorporated in the Republic of South Africa Registration Number: 2007/023806/06 Share code: CLI ISIN: ZAE000117438 (“Clientele”) DEALING IN CLIENTELE LIMITED SHARES ANNOUNCEMENT IN TERMS OF SECTION 3.63 OF THE JSE LISTINGS REQUIREMENTS Name of Director: BL du Toit Company: Clientele Life Assurance Company Limited (a major subsidiary of Clientele) Status: Executive Director Class of share: Ordinary Date of transaction: 24 March 2023 Number of ordinary shares: 126 953 Price (cents per share): 1692.00 Total rand value: R 2 148 044.76 Nature of transactions: Sell Nature and extent of interest in transaction: Indirect beneficial. Sale of shares in River Lily Investments (Pty) Ltd held by Ms. BL du Toit. The rationale for the sale of shares is for Ms. du Toit to diversify her investment portfolio which is currently dominated by her indirect Clientele shareholding. Ms. du Toit will indirectly continue to hold shares in Clientele following this transaction. Clearance to deal for the transaction was obtained from the chairman of the Clientele board of directors, in accordance with Rule 3.66 of the JSE Listings Requirements. The trade was done off market. 27 March 2023 Sponsor PricewaterhouseCoopers Corporate Finance (Pty) Ltd Registration number 1970/003711/07