FAMOUS BRANDS LIMITED (Incorporated in the Republic of South Africa) (Registration number 1969/004875/06) Share code: FBR ISIN code: ZAE000053328 ("Company" or "Famous Brands") POSTING OF CIRCULAR AND NOTICE OF GENERAL MEETING Famous Brands shareholders are hereby advised that a circular regarding the adoption of a new Long- Term Share Incentive Plan, the Famous Brands Limited 2023 Share Plan (“Share Plan”), together with a notice to convene a general meeting of Famous Brands shareholders (“General Meeting”) in order to consider and, if deemed fit, to pass, with or without modification, the resolutions necessary to approve and implement the Share Plan, has been distributed today, 21 April 2023 and is available on the Company’s website, www.famousbrands.co.za. NOTICE OF GENERAL MEETING Notice is hereby given that the General Meeting will be held at 14:00 on Tuesday, 23 May 2023 at Famous Brands Limited, 478 James Crescent, Halfway House, Midrand, 1685, to conduct the business stated in the notice of General Meeting, which is contained in the circular. The salient dates and times are set out below: 2023 Notice record date, being the date on which a shareholder must be registered in the register to be eligible to receive notice of the General Friday, 14 April Meeting Circular incorporating the notice of General Meeting and form of proxy, Friday, 21 April distributed to shareholders Last day to trade Famous Brands shares to be recorded in the register to Tuesday, 9 May vote at the General Meeting General Meeting record date, being the date on which a shareholder must be registered in the register to be eligible to attend and participate in the Friday, 12 May General Meeting and to vote thereat, by close of trade For administrative reasons, forms of proxy in respect of the General Meeting are to be lodged at or received via post or e-mail by the transfer Friday, 19 May secretaries or Company Secretary by no later than 14:00 Form of proxy in respect of the General Meeting to be handed to the chairperson of the General Meeting or the transfer secretaries at the Tuesday, 23 May General Meeting at any time before the proxy exercises any rights of the shareholder at the General Meeting General Meeting held at 14:00 Tuesday, 23 May Results of the General Meeting published on SENS Tuesday, 23 May Results of the General Meeting published in the South African press Wednesday, 24 May Note: 1. All times shown in the circular are South African times unless otherwise stated. 2. The above dates and times are subject to amendment. Any material amendment will be announced on SENS and published in the South African press. 3. Shareholders should note that as transactions in shares are settled in the electronic settlement system used by Strate, settlement of trades takes place three business days after such trade. Therefore, Shareholders who acquire Shares after close of trade on Tuesday, 9 May 2023 will not be eligible to attend, participate in and vote at the General Meeting. 4. If the General Meeting is adjourned or postponed, forms of proxy submitted of the General Meeting will remain valid in respect of any adjournment or postponement of the General Meeting unless the contrary is stated on the relevant form of proxy. 5. To the extent that a form of proxy is not received by 14:00 on Friday, 19 May 2023, as envisaged in the table above, the form of proxy may be handed to the chairperson of the General Meeting prior to the commencement of that meeting. Midrand 21 April 2023 Sponsor and Corporate Broker The Standard Bank of South Africa Limited