Enhanced Investments - Financial Portal

Appointment of Jorge Mendes as Cell C’s new CEO

Published: 2023-06-15 14:36:29 ET

Blue Label Telecoms Limited
(Incorporated in the Republic of South Africa)
(Registration number 2006/022679/06)
Share code: BLU ISIN: ZAE000109088
(“Blue Label”)

APPOINTMENT OF JORGE MENDES AS CELL C’S NEW CEO

Blue Label Telecoms is pleased to announce the appointment of Jorge Mendes as the new CEO of Cell C.

With close to 30 years’ experience in the telecommunications industry, Mendes brings with him a strong track record
of success.

He held various leadership positions across different countries, including the Democratic Republic of Congo,
Mozambique, Tanzania, and most recently, South Africa and his vast experience in these diverse markets equips him
with invaluable insights into the challenges and opportunities within the telecommunications landscape.

As the former Chief Consumer Business Officer at Vodacom South Africa, Mendes played a pivotal role in the
company's success by spearheading strategic initiatives, implementing innovative solutions, and enhancing the overall
customer experience and, as a result, brings a wealth of expertise in areas such as market expansion, digital
transformation, customer-centric strategies, and operational excellence.

With his deep industry knowledge and proven leadership capabilities, Mendes is poised to steer Cell C towards new
heights of success.

The board of directors and management team of Blue Label would like to extend a warm welcome to Mr. Jorge Mendes
as he assumes his new role as CEO of Cell C, effective July 1, 2023. We have full confidence in his ability to lead the
company towards a prosperous future.


Sandton
15 June 2023
Sponsor:
Investec Bank Limited

Enhanced Investments, Inc.
329 South Oyster Bay Road #2085
Plainview, NY 11803
team@eninvs.com

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All statements made via social media sites sponsored or maintained by Enhanced Investments and its affiliates are for informational purposes only and do not constitute a comprehensive description of Enhanced Investments' investment advisory services.
Certain investments are not suitable for all investors. Before investing, consider your investment objectives and applicable fees. The rate of return on investments can vary widely over time, especially for long term investments. Investment losses are possible, including the potential loss of all amounts invested. Information provided by Enhanced Investments is for informational and general educational purposes only and is not investment or financial advice.